Aditya Chaudhuri

American global transportation giant Uber has been announced as the official rideshare and on-demand delivery partner of the 2028 Olympic and Paralympic Games (LA28) as well as Team USA. Uber will provide its “advanced mobility solutions to design, implement and optimize rideshare operations across Los Angeles” for easier navigation through the city. LA28 will gain...

Formula E has announced a partnership with media personality and businessman MrBeast's snacking brand Feastables.

The Premier League has announced a multi-year deal with Adobe, focused on providing fans with AI-powered immersive digital experiences.

World Wrestling Entertainment (WWE) has announced a partnership with global cosmetics brand Maybelline New York.

Formula One has announced that Brazilian broadcaster Globo will return to the sport as the exclusive broadcaster in Brazil from 2026, following a multi-year partnership agreement. Globo rejoins the F1 family after having been a part of it for more than four decades, up until 2020. The new deal will see TV Globo, sportv, and...

A big win in Manchester means that Harmanpreet Kaur’s India have created history, winning their first T20I series in England after taking a 3-1 lead in the current five-match series. The hosts will now be looking to sign off with a win to save face and carry some momentum into the upcoming ODI series. Ahead...

German football heavyweights FC Bayern Munich have announced a multi-year partnership agreement with the European brand for vitamins, minerals, and tonics, Doppelherz. Doppelherz will join Bayern Munich as their official nutritional supplements partner. Also Read – Bayern Munich inks new deal with meine Volksbank Raiffeisenbank eG Michael Diederich, Deputy CEO, FC Bayern, commented, “Sport and a healthy, balanced, nutrient-rich...

After a disappointing loss in the opening Test, Shubman Gill’s Indian team, without their star bowler Jasprit Bumrah, bounced back with a statement win in the second Test, registering their first-ever Test victory at Edgbaston to level the series 1-1. With the score tied, the series now moves to the iconic Lord’s, the home of...

The England and Wales Cricket Board (ECB) has expanded its partnership with global automotive giant Toyota, with the company coming on board as the Official Automotive Partner for The Hundred. Toyota’s branding will appear on the playing kits of all eight teams, with its logo and name featured on the sleeves. Additionally, Toyota will host...

Spanish tennis star Carlos Alcaraz has been named a Global Brand Ambassador for evian, the premium natural spring water brand sourced from the French Alps. He joins evian’s roster of tennis ambassadors, which includes Frances Tiafoe, Emma Raducanu, and Arthur Fils. A long-time supporter of tennis, evian has been the Official Water of The Championships,...