When an adviser gets a client, he has to promote it. It’s like how it is with doctors or lawyers. No matter how good or bad your clients are you have to…
-
-
Like any other emotion even love is a tricky one to portray on screen. There is no scarcity of romance based ads in the world of advertising but not all of them…
-
Recently many brands in India like Whisper, Biba, Ariel, Nike have tried to play the cards of Equality between men and women. Similar to them even United Colors of Benetton has come…
-
Recently I saw a print ad that I really liked a lot. I was amazed how simply the makers had used the lid of the box of a night cream to compare…
-
Timing is a very important factor to be considered before going for a campaign or an advertisement. An idea might be good but it will not leave a desired impact on the…
-
Old age brings along rigidity and makes people cynical. All of us who have grandparents at home would perfectly relate to this feeling. But have you ever imagined the plight of those…
-
Thanks to 2016 Olympics, Usain Bolt’s name has become very popular in India. Understanding this fact, in 2017, CEAT Motorcycle Tyres with Ogilvy and Mather have produced a “TVC featuring India’s Mr. Bolt”.…
-
Lifestyle choices have begun to take a different turn now. People everywhere are trying to break stereotypes and luckily for the advertising industry, many brands have begun to acknowledge this change. When…
-
“True performance is timeless” and to prove this, Mercedes-Benz did something that nobody could have imagined. In a commercial that was made in the second half of 2016, they made the legendary tennis…
-
Product differentiation is an important part of marketing. If you google it, then the top search result will tell you that “product differentiation is the process of distinguishing a product or service…
