Staff

Indian professional footballer Sunil Chhetri has teamed up with audio brand ACwO, joining as a brand ambassador. The partnership has kicked off with ACwO launching its 11 TWS earphones range, which is a nod to Chhetri’s jersey number. Chhetri will appear in various ad and media campaigns for ACwO in his capacity as a brand...

British Formula One team Williams Racing have announced a new partnership with technology firm THG, which thus joins as their Official Partner across Nutrition, Technology & Ecommerce and Sustainability.  As per the agreement, THG’s online sports nutrition brand Myprotein becomes Williams’ Official Nutrition Partner, while its digital commerce brand Ingenuity becomes the team’s Official Technology...

Marta García has been crowned as the inaugural F1 Academy champion after the US race, which saw the Spaniard win the opening race, thereby securing her title.  The PREMA Racing driver has won seven races this season, winning the championship by 56 points, with ART Grand Prix’s Lena Bühler finishing second.  The first race in...

PepsiCo’s potato chips brand Lay’s has announced Mahendra Singh Dhoni as a brand ambassador for its latest ad campaign, titled “No Lay’s, No Game”. Speaking about the campaign and introducing MS Dhoni as a Lay’s brand ambassador, Saumya Rathor, Category Lead, Lay’s India, said:   “The brand is excited to reunite with MS Dhoni, as the...

The Grand National is one of the most prestigious and iconic horse racing events in the world, held annually at Aintree Racecourse in Liverpool, England. Offering £1,000,000 in total prize money in 2023, the race is the richest jumps contest on the European calendar. A stamina-sapping contest run over 4m21/2f, the race is also the most popular...

As both men’s and women’s tennis navigate through a phase of transition, we are witnessing the gradual departure of the current generation of stars. This transition paves the way for the upcoming generation of talented players, creating a sense of anticipation and excitement. For over a decade, we’ve been treated to exceptional performances from Djokovic,...

Following are the organisations serving as sponsors and brand partners to the Indian Super League (ISL) and enjoying a strong branding presence across its physical and digital assets during its 2023/24 season. Nivia Sports The Jalandhar-headquartered sports equipment manufacturer was announced as the official ball partner of the ISL in August 2018. The deal sees...

Australian telecommunications firm Dodo has been revealed as Principal Partner of the Melbourne Stars for the next two years.Dodo will serve as the Principal Partner for both the men’s and women’s teams of Melbourne Stars.

Kerala Blasters defender Prabhir Das has been dealt a three-match suspension following his behaviour with the referee officiating the encounter between Mumbai City and Kerala Blasters in the Indian Super League (ISL) before the international break. Reportedly, this decision has not been made due to any confrontation with an opponent player. The Blasters will face...

With both the Constructors’ and Drivers’ Championships secured by Red Bull, racing heads to Austin for the 2023 United States Grand Prix, with all eyes on Red Bull to see if they can maintain this season’s consistency for the remainder of the races. With Daniel Ricciardo returning, Haas’ home race, and one Red Bull driver...