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Brooklyn Nets net Essentia Water deal
National Basketball Association (NBA) franchise Brooklyn Nets have announced a partnership agreement with alkaline water brand Essentia Water, which thus becomes their Official Alkaline Water. As per the agreement, Essentia...
International Tennis Federation (ITF) inks Iberdrola deal
The International Tennis Federation (ITF) has roped in Spanish energy firm Iberdrola as the Official Energy Partner of the Billie Jean King Cup by Gainbridge — the women’s World Cup...
UEFA to co-organise Ballon d'Or
The Union of European Football Associations (UEFA), Europe's football-governing body, has teamed up with the owner of French weekly magazine France Football and French daily newspaper L’Équipe, Groupe Amaury, to co-organise the Ballon...
Paris Saint-Germain FC announce Paris Baguette partnership
Korean bakery brand Paris Baguette has signed a global partnership with Paris Saint-Germain Football Club (PSG), coming on board as an Official Partner. The deal sees Paris Baguette become the...
England FA extends Mitre deal
British sports equipment brand Mitre has extended its partnership with the Football Association (FA), the official football-governing body of England, and will thus continue on as the Official Ball Supplier...
Leeds United FC announce 12BET deal
Leeds United Football Club (LUFC) have announced a new partnership with online gaming brand 12BET, which specialises in sports betting and casino products. 12BET comes on board as the English...
Mumbai City FC team up with Acer
Mumbai City Football Club have announced a new partnership with global technology company Acer, which thus becomes the Indian professional football club's Official Technology Partner until the end of the...
Pro Tennis League secures Harven Realtors as title sponsor for Season 5
Indian franchise-based tennis tournament Pro Tennis League (PTL) has on-boarded Emirati real estate and property management company Harven Realtors as the title sponsor of its fifth season, which is set...
State Bank of India ropes in MS Dhoni as brand ambassador
State Bank of India (SBI), India's largest public-sector bank in terms of total assets, has roped in Mahendra Singh Dhoni as a Brand Ambassador to strengthen its connection especially with...
Real Madrid CF partner with The Saudi Investment Bank (SAIB)
Real Madrid CF have announced a partnership with The Saudi Investment Bank (SAIB), which thus becomes their Official Bank in Saudi Arabia. The partnership will see SAIB host various events...