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Staff

Brooklyn Nets net Essentia Water deal

National Basketball Association (NBA) franchise Brooklyn Nets have announced a partnership agreement with alkaline water brand Essentia Water, which thus becomes their Official Alkaline Water.  As per the agreement, Essentia products will be present at the Barclays Center, the Nets’ home arena, and also throughout the venue at concessions, grab-and-go stations, clubs and suites. These...
Staff

International Tennis Federation (ITF) inks Iberdrola deal

The International Tennis Federation (ITF) has roped in Spanish energy firm Iberdrola as the Official Energy Partner of the Billie Jean King Cup by Gainbridge — the women’s World Cup of Tennis.  Iberdrola has revealed that the partnership is part of its vision of promoting gender equality in sports. Up until recently, it also served...
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UEFA to co-organise Ballon d’Or

The Union of European Football Associations (UEFA), Europe’s football-governing body, has teamed up with the owner of French weekly magazine France Football and French daily newspaper L’Équipe, Groupe Amaury, to co-organise the Ballon d’Or ceremony from 2024 onwards. France Football has presented the Ballon d’Or since 1956. While this multi-year agreement will see Groupe Amaury remain as the...
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Paris Saint-Germain FC announce Paris Baguette partnership

Korean bakery brand Paris Baguette has signed a global partnership with Paris Saint-Germain Football Club (PSG), coming on board as an Official Partner. The deal sees Paris Baguette become the first-ever Korean brand to partner up with the Parisian professional football club. As per the deal, Paris Baguette will receive branding presence at the Parc...
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England FA extends Mitre deal

British sports equipment brand Mitre has extended its partnership with the Football Association (FA), the official football-governing body of England, and will thus continue on as the Official Ball Supplier for many of its competitions until the end of the 2026/27 season. The renewal agreement will see Mitre continue to supply balls at all FA-organised...
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Leeds United FC announce 12BET deal

Leeds United Football Club (LUFC) have announced a new partnership with online gaming brand 12BET, which specialises in sports betting and casino products. 12BET comes on board as the English professional football club’s Official Betting Partner in Asia. The deal will see 12BET gain branding presence on various LUFC assets. The two parties will also...
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Mumbai City FC team up with Acer

Mumbai City Football Club have announced a new partnership with global technology company Acer, which thus becomes the Indian professional football club’s Official Technology Partner until the end of the ongoing 2023/24 season.  The partnership will see Acer gain branding visibility on the sleeve of the Mumbai City first-team shirt and also across their training...
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Pro Tennis League secures Harven Realtors as title sponsor for Season 5

Indian franchise-based tennis tournament Pro Tennis League (PTL) has on-boarded Emirati real estate and property management company Harven Realtors as the title sponsor of its fifth season, which is set to be played from December 6 to 10 at the RK Khanna Tennis Stadium in New Delhi later this year. Based out of Dubai in...
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State Bank of India ropes in MS Dhoni as brand ambassador 

State Bank of India (SBI), India’s largest public-sector bank in terms of total assets, has roped in Mahendra Singh Dhoni as a Brand Ambassador to strengthen its connection especially with the younger population. As an SBI brand ambassador, Dhoni will be playing a pivotal role in various marketing and promotional activities for the brank.  Also...
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Real Madrid CF partner with The Saudi Investment Bank (SAIB)

Real Madrid CF have announced a partnership with The Saudi Investment Bank (SAIB), which thus becomes their Official Bank in Saudi Arabia.  The partnership will see SAIB host various events and other activities for the fans of the Spanish professional football club as it looks to expand its customer base beyond Saudi Arabia. Also read:...
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