Bhavya Das

US-based IT services firm DXC has sealed a deal with Premier League club Manchester United, becoming their sleeve partner and digital transformation partner. From the 2022/23 season, the DXC logo will be visible on United’s home, away and third kits, providing worldwide brand exposure to the global tech company. DXC Technology replaces Kohler as the...

Christian Ignacio Garín Medone, nicknamed “Gago” and “Tatan”, is a top tennis player from Chile. His major achievements include winning the ATP Tour title at Houston in 2019 and the 2019 BMW Open. Since then, his endorsements have taken a flight, and Garín has been signing with multiple brands.His endorsement / sponsorship deals include: Also...

English football club Norwich City have signed a new principal partnership agreement with Italian floodlight brand AEC Illuminazione. As part of the deal, the AEC logo will be present on the back of the Norwich City men’s senior team’s shirt throughout the 2022-23 season, including all replica shirts. On top of the various marketing elements...

English Premier League side Newcastle United have announced noon.com as their new official sleeve partner ahead of the 2022/23 season. The Middle Eastern digital e-commerce platform for fashion, electronics, beauty, groceries, home and baby products will have its logo feature on the left sleeve of all Newcastle United matchday shirts among other club assets. Fans...

Brazilian footballing legend Ronaldo Nazário has been named the latest brand ambassador for Betfair International. The three-time FIFA World Player of the Year and two-time FIFA World Cup winner will officially join Betfair on June 30, 2022, which is the same date as the 20th anniversary of Brazil’s fifth men’s World Cup win in Japan...

DeMar Darnell DeRozan was born on August 7, 1989, in Compton, California. He played college basketball for the USC Trojans and was the ninth overall pick by the Toronto Raptors in the 2009 NBA draft. He is known for his mid-range jumpers and clutch shots.  DeRozan has had a decent career with 20.8 points, 3.9...

Paris Saint-Germain and OneFootball have announced an agreement to share original content from the club’s official website to the football media company’s platforms. The deal will see PSG deliver original content to their fans and OneFootball audience with ‘no restrictions’. PSG have been a shareholder in OneFootball since December 2020. The platform is a fully-focused...

Sports stars these days are much more than just athletes. They have become marketing entrepreneurs while making a living out of their profession. Even if they get injured or even after getting retired, they maintain their name as a star and earn through their endorsements.The following is the list of top 20 highest paid players...

Sports collectable brand Topps has announced a multi-year exclusive licence agreement with Ligue 1 Uber Eats champions Paris Saint-Germain. The Fanatics-owned company will now be the producer of all PSG trading cards and stickers. The two parties will soon also announce the Official Paris Saint-Germain Team Set & the Paris Saint-Germain Chrome Box Set. Topps...

Temetrius Jamel “Ja” Morant was born on August 10, 1999, in Dalzell, South Carolina. He played for Murray State at college level and was then drafted by the Memphis Grizzlies in 2019 as the second overall pick. He was instantly appointed as the starting point guard, and he didn’t disappoint. He started putting in solid numbers and became a big attraction in the West with his flashy plays. Morant is always a delight to watch because of his burst speed and unreal elevation. He makes his game unstoppable by using his strength in his gameplay. Morant has been averaging 21.2 points, 7.1 assists and 4.5 rebounds per game so far in his career. His best season so far came in 2021-22, with him providing his team 27.4 points, 6.7 assists and 5.7 rebounds per game and playing the most important role in the Grizzlies finishing as the #2 seed in the West.