Bhavya Das

International betting company W88 and Premier League club Fulham have announced a new sponsorship agreement, making the former the main front-of-matchday-shirt sponsor of the club for the 2022-23 season. Blockchain telecommunications network World Mobile will see its logo relocated to the club’s matchday-shirt sleeve and training gear. The deal covers both the men’s and the...

In the first round of Invitational Qualifiers for the second season of the ESports Premier League (ESPL), Team Revenge Esports won, while True Rippers and Entity finished second and third, respectively, to secure their spots in the ESPL LAN Finals. Additionally, Team Reckoning and Walkouts ended fourth and fifth respectively to guarantee their spots in...

Tyson Fury will sponsor EFL League One side Morecambe FC for the upcoming 2022-23 season. The British boxer has been living in Morecambe for the past few years and is now strengthening his connection with the town’s local football team. The English third-tier side have revealed that Tyson’s brand, Gypsy King, will feature on both...

English football club Burnley have announced a partnership with Classic Football Shirts, a 2006-founded English clothing brand, making it their new official shirt sponsor for the 2022-23 season. As per the deal, Classic Football Shirts will have its logo on front of the Burnley men’s, women’s, and academy teams. Burnley’s 2022-23 home shirt is a...

Underdog Athletics, the exclusive India distributor and licensee for Under Armour, has announced reigning Olympic champion in javelin throw Neeraj Chopra as its newest athlete for Under Armour India.  According to Underdog Atheltics, this is a long-term agreement between the athlete and the brand. Under Armour will launch exciting campaigns this week and more large-scale...

The game of Kho-Kho is set to enter a new era as a total of India’s 143 best players were hand-picked by six franchises on July 14, 2022 (Thursday) for the inaugural edition of Ultimate Kho Kho in Pune. India’s first-ever franchise-based Kho-Kho league, promoted by Chairman of Dabur India, Amit Burman, in collaboration with...

Real Madrid have introduced BMW as their new official automotive partner after terminating their 20-year partnership with Audi. According to the club’s announcement, the relationship will result in several new initiatives in the areas of future mobility, sustainability, and diversity that both parties will jointly pursue.   As per the deal, the Real Madrid men’s and...

Spanish football league LaLiga has confirmed that its partnership with Banco Santander will cease following the 2022/23 campaign. LaLiga started working with the Boadilla del Monte-headquartered Spanish financial institution at the start of the 2016/17 campaign. The two parties successfully campaigned for and enabled a number of collaborative projects, having worked on several large initiatives...

Interwetten, an online casino and sports betting company, has enhanced its sporting lineup as a result of a partnership with Borussia Mönchengladbach of the German Bundesliga. The betting business will support the club as a co-sponsor and statistical partner as part of the agreement.  Vienna-based Interwetten is a sports betting business. It began operating online...

French football club Paris Saint-German have announced a partnership with a sports betting company ParionsSport, of the FDJ group. This three-year deal will make ParionsSport a Premium Partner of the club until 2025.  Through this deal, FDJ aims to strengthen its position as a benchmark in the sports-betting market and a significant sponsor of sports...