Underdog Athletics, the exclusive India distributor and licensee for Under Armour, has announced reigning Olympic champion in javelin throw Neeraj Chopra as its newest athlete for Under Armour India.
According to Underdog Atheltics, this is a long-term agreement between the athlete and the brand. Under Armour will launch exciting campaigns this week and more large-scale multi-media campaigns later on. In the upcoming years, the brand will continue to build inspiring and exciting campaigns with Neeraj Chopra based on Under Armour’s business calendar.
Commenting on the deal, Tushar Goculdas, Managing Director, Underdog Athletics, said:
“Neeraj defines grit, resilience, and determination. He continues to persevere, put in the hard work and consistently improve his performance, truly representing Under Armour’s ‘The Only Way Is Through’ philosophy. We are privileged to partner with Neeraj in our pursuit of building Under Armour as the country’s most loved athletic performance brand.”
Neeraj Chopra added:
“I am really excited to represent Under Armour, and hope that together we will be able to inspire millions of aspiring athletes across the country. I believe that the right athletic gear makes a significant difference in an athlete’s performance, and I look forward to using the brand’s innovative products to further improve my fitness and perform better.”