Bhavya Das

Bhavya Das

My eagerness, interest and inclination towards sports has continuously been forging and fortifying my personality as a writer. My sincerity to it is strengthened by the strong foundations of my musical attribute.

Real Madrid sign Zegna as Official Luxury Travelwear Partner

Real Madrid have signed an agreement with Zegna to become the club’s Official Luxury Travelwear Partner, providing clothes for the men’s and women’s football and basketball squads as well as their respective technical teams, beginning with the 2022/23 season. Zegna will benefit from the deal’s valuable product placement opportunities, allowing the brand to reach a...
Bhavya Das

Deutsche Telekom and Bayern Munich reach a “€50m a year” agreement to extension of shirt sponsorship

Deutsche Telekom and Bayern Munich have agreed to an early renewal of their primary partnership, which would keep the corporation as the primary shirt sponsor of the German soccer powerhouses until 2027 in a contract worth reportedly €50 million (US$51 million) each year.  The agreement, which guarantees the Bundesliga champions an increase of €5 million...
Bhavya Das

French Football Federation signs Konami deal for eFootball licensing

The French Football Federation (FFF), the national soccer organisation of France, and Konami have entered multi-year cooperation to licence a variety of rights for the video game developer’s eFootball franchise.  As Konami becomes the official partner of the French national soccer team’s football video game, the collaboration includes commercial, imagery, and activation rights. FFF will...
Bhavya Das

FC Barcelona announce another sale of 24.5% of Barça Studios to Orpheus Media

Barcelona has officially announced a transaction worth €100 million ($102.9 million), in which the Spanish soccer giants would give up a 24.5% ownership in its internal Barça Studios content centre to Orpheus Media, a production business led by Catalan media billionaire Jaume Roures. The transaction follows one similar to it with Socios that was finalised...
Bhavya Das

OneFootball to live stream Serie A matches in UK and Ireland

The Italian Serie A and digital soccer platform OneFootball have expanded their collaboration to offer live streaming in the UK and Ireland.  The two-year agreement, reached by the media rights partner of the Italian top division, Infront, supplements the deal with pay-TV broadcaster BT Sport and includes 38 live matches every season made available to...
Bhavya Das

Crystal Palace announce BK8 as Official Asian Betting Sponsor 

For the 2022–23 season, Premier League club Crystal Palace have named BK8 their Official Asian Betting Sponsor.  LED advertisements during Palace home games and player activation videos broadcast in Asia are both included in the arrangement with the Asian online betting company.  In accordance with the conditions of the agreement, BK8 will also assist Palace...
Bhavya Das

TeamViewer pulls plug on Manchester United deal

Just a year into its deal with English football club Manchester United, TeamViewer has decided to not renew the partnership beyond the ongoing term. TeamViewer signed a five-year contract with Manchester United ahead of the 2021-22 season to become the principal partner of the club and replace Chevrolet as their front-of-matchday-shirt sponsor for the team....
Bhavya Das

The Hundred Sponsors 2022

The Hundred is a 100-ball cricket competition played in England and Wales and is run by the England and Wales Cricket Board (ECB). The Hundred consists of eight men’s and women’s teams each located in major cities across England and Wales. Last year, the first season of The Hundred saw Oval Invincibles won the women’s...
Bhavya Das

LeBron James’ LRMR Ventures and SC Holdings invest in Canyon Bicycles

Canyon Bicycles, a direct-to-customer manufacturer of premium bikes in Koblenz, Germany, has announced that a strategic investment has been made in the company by LRMR Ventures, the family office of LeBron James and Maverick Carter, and SC Holdings, a private equity and strategic advising company. The €30m investment puts Canyon’s valuation at €750 million. The...
Bhavya Das

Arsenal announce PRIME Hydration as Official Hydration Partner

PRIME Hydration Drink and English Premier League team Arsenal have announced a partnership, making the former the Official Hydration Partner of the latter. PRIME Hydration was founded by YouTube celebrities Logan Paul and KSI, the latter of whom has been an Arsenal supporter since his childhood days. PRIME was first released in January 2022 in...
Bhavya Das
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