Sports collectable brand Topps has announced a multi-year exclusive licence agreement with Ligue 1 Uber Eats champions Paris Saint-Germain. The Fanatics-owned company will now be the producer of all PSG trading cards and stickers. The two parties will soon also announce the Official Paris Saint-Germain Team Set & the Paris Saint-Germain Chrome Box Set.
Topps has said that this deal will let it explore and ‘increase and develop’ the French fanbase and will go a long way towards the company’s targets of becoming the top player in the trading cards business. The deal also expands Topps’ portfolio of similar agreements in football, which includes the German Bundesliga, the UEFA Champions League and UEFA EURO 2024.