Cricket News
Sri Lanka Cricket announces Lanka T10 League
Sri Lanka’s governing body for cricket, Sri Lanka Cricket (SLC), has zeroed in on a date for the launch of its inaugural T10 league. Dubbed as the “Lanka T10 League”, the competition is currently scheduled for a June 2023 launch and will host both the men’s and the women’s tournaments concurrently, although exact details are...
MS Dhoni joins Fire-Boltt family
Indian wearable and audio brand Fire-Boltt has roped in former India men’s cricket team captain Mahendra Singh Dhoni as its latest brand ambassador. As the face of the brand, Dhoni will headline various marketing campaigns along with taking part in a host of advertising and endorsement activities. Dhoni spoke about his new role, commenting: “Fitness...
Sourav Ganguly partners with actyv.ai
Former Indian men’s national cricket team captain and former BCCI President Sourav Ganguly has been roped in as a brand ambassador by actyv.ai, a Bengaluru-based Software as a service (SaaS) with buy-now-pay-later (BNPL) platform. By bringing Ganguly on board, actyv.ai can now boast of having two iconic Indian cricketers as its brand ambassadors, with Sunil...
WBBL extends Weber Barbecues sponsorship
Barbecue brand Weber Barbecues has extended its naming rights agreement with the Women’s Big Bash League till the end of the 2023/24 season following a partnership extension with Cricket Australia. The extension will see Weber Barbecues remain with the leading women’s T20 franchise-based league until the end of WBBL Season 9. Weber and Cricket Australia...
Cricket Australia expands Gravity Media agreement
Cricket Australia (CA) has expanded its partnership with global provider of complex live creative production and media services Gravity Media, further building upon the existing broadcast and technology partnership between the two parties. The new expanded deal will see Gravity Media work with CA to broadcast 22 matches of the Marsh One Day Cup, 35...
Suryakumar Yadav teams up with UrbanGabru
Indian cricketer Suryakumar Yadav has been roped in as a brand ambassador by men’s grooming brand UrbanGabru. Yadav will be promoting the brand’s latest products: the Hair Volumising Powder Wax and the Hair Removal Cream Spray. Speaking about the partnership, Suryakumar Yadav commented: “I am pleased to partner with UrbanGabru, a brand which has been...
Suryakumar Yadav teams up with Pintola
Suryakumar Yadav roped in as Brand Ambassador Indian homegrown superfood brand Pintola has roped in Indian cricketer Suryakumar Yadav as their brand ambassador. As brand ambassador, Yadav will be promoting Pintola’s range of nut butter and rice cakes on Pintola’s various platforms. By bringing Yadav onboard the brand hopes to reach out to wider and...
Yuvraj Singh teams up with CABI
Singh announced as brand ambassador Former Indian cricketer Yuvraj Singh has been roped in by the Cricket Association for the Blind in India (CABI) as their brand ambassador for the upcoming third T20 World Cup, which will be held in India. The tournament will be held between December 6th and December 17th, 2022. The tournament...
YuppTV gets ICC T20 World Cup broadcast rights
YuppTV to broadcast tournament in over 70 countries South Asian over-the-top (OTT) content provider YuppTV has bagged the broadcast rights for the ICC Men’s T20 World Cup 2022. YuppTV has acquired the broadcast rights of the tournaments in 75 countries including Continental Europe, Malaysia (Non-exclusive), Japan, China, Hong Kong (Non-exclusive), Nepal, Bhutan, Maldives, and Southeast...
