Cricket News

The highs and lows of Indian women’s cricket in 2022

Let’s talk about the ever-chaotic, invariably-loved owners of our hearts and the reason for our heart problems — the Indian women’s cricket team. 2022 has been an eventful outing for the Women in Blue — some retirements, some controversies, some records broken and some hearts stolen. We are sailing on this choppy blue ocean, with...
Radha

Virat Kohli headlines new Shyam Steel TVC

TMT bar producer Shyam Steel has launched a new television commercial (TVC), which features Indian cricketer Virat Kohli and Bollywood actress Anushka Sharma. The commercial, which has been developed by Rediffusion Brand Solutions and produced by Cornerstone, is part of a 360-degree campaign and will be put across digital platforms along with general entertainment channels...
Aditya Chaudhuri

Zee partners with Shah Rukh Khan for DP World International League T20

Media and entertainment firm Zee Entertainment Enterprises Ltd has released a new ad film featuring Bollywood legend Shah Rukh Khan to promote the upcoming DP World International League T20.  The upcoming league, which will see T20 stars such as Sunil Narine, Andre Russell, Jonny Bairstow, Rovman Powell, Wanindu Hasaranga, Colin Munro, Alex Hales, Kieron Pollard,...
Aditya Chaudhuri

IPL 2023: Most expensive acquisitions

The IPL 2023 auction is over. The action-packed event saw the most expensive buy in the history of the league take place as the Punjab Kings signed young British all-rounder Sam Curran. Here are the top 10 most expensive acquisitions of the IPL 2023 auction.  Sam Curran | Punjab Kings | ?18.5 crore The 2022...
Aditya Chaudhuri

Big Bash League Sponsors 2022-23

This article contains information regarding the organisations enjoying a strong branding presence across the men’s and women’s Big Bash League (BBL) tournaments’ physical and digital assets as their sponsors and partners for the 2022-23 season. Also ReadBBL and WBBL Sponsors 2023/24 KFC The Louisville, Kentucky-headquartered American fast food giant has been the title sponsor of...
Anshuman Joshi

Toyam Sports joins as sponsor for India’s tour of Bangladesh

Toyam Sports Limited (TSL) has been announced as the Title Sponsor of the on-going India’s tour of Bangladesh. The series, which got underway from December 4, will comprise 3 ODIs and two Tests. TSL has acquired the exclusive marketing rights along with becoming the on-ground rights holder of the series. Mohamedali Budhwani, CMD, Toyam Sports...
Aditya Chaudhuri

Virat Kohli teams up with Noise

Indian cricketer Virat Kohli has been roped in as a brand ambassador by wearables technology brand Noise. Kohli will be the face of Noise’s smartwatch collection and will headline a host of campaigns. The brand hopes to reach out to wider audiences not only in India but also worldwide through this partnership. Also read: Virat...
Aditya Chaudhuri

MS Dhoni joins MYK Laticrete family

Tile and stone installation firm MYK Laticrete has roped in former India men’s national cricket team captain Mahendra Singh Dhoni as a brand ambassador. As brand ambassador, Dhoni will be headlining the firm’s integrated marketing campaign to promote its products all over the country. Murali Yadama, Managing Director, MYK Laticrete, commented: “It’s absolutely fantastic to...
Aditya Chaudhuri

Sony extends Lanka Premier League partnership

Sony Pictures Networks India (SPN) has signed an extension agreement with the Lanka Premier League (LPL), which will see the Indian broadcaster continue to provide coverage of the league in the Subcontinent. The agreement will see Sony broadcast the third season of the LPL not only in India but also other Subcontinent countries, including Pakistan, Afghanistan,...
Aditya Chaudhuri

MS Dhoni joins G Square Housing

Former Indian men’s national cricket team captain MS Dhoni has been announced as a brand ambassador for plot promoter G Square Housing. The firm hopes to boost its growth by bringing Dhoni on board.  Eshwar N, CEO of G Square Housing, commented: “We are thrilled to be associated with the country’s finest wicket-keeper batsman/leader. It...
Aditya Chaudhuri
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