Cricket News

Leading Indian health food drink brand Boost Energy has released a new campaign ahead of the upcoming ICC Women’s T20 World Cup 2023, featuring Team India captain Harmanpreet Kaur.  Kaur will be looking to take India all the way, especially after the team finished runners-up at the previous edition of the ICC Women’s T20 World...

This article contains information about the organisations serving as sponsors and brand partners to the 2023 ICC Women’s T20 World Cup and enjoying a strong branding presence across the tournament’s physical and digital assets. GLOBAL PARTNERS Nissan The Yokohama-headquartered Japanese automobile manufacturer and the International Cricket Council (ICC) signed an eight-year collaboration agreement in October...

In a major step towards its commitment to back women in the sports ecosystem, sports brand PUMA India announced Indian women’s cricket team captain Harmanpreet Kaur as its latest brand ambassador on January 30, 2023. Harmanpreet was on-boarded over a very unique and intriguing social experiment that uncovered the country’s overall mindset towards gender perception in sports. PUMA posted a cryptic teaser video of a player taking position at the stumps and quizzed the audience to guess PUMA’s next brand ambassador, on January 28, 2023. PUMA tracked comments of consumers on Instagram and Twitter, native shopping platform Puma.com and retail stores. PUMA then followed it up with a video that revealed Harmanpreet as its new brand ambassador, thereby breaking moulds, busting archetypes and creating a strong culture for women in cricket and overall sport. As part of the partnership terms, Harmanpreet will endorse the brand’s footwear, apparel and accessories through multiple activities and campaigns throughout the year. With this, Harmanpreet Kaur joins PUMA’s illustrious roster, which consists of some of the greatest names from the world of sports, including batting legend Virat Kohli, champion sprinter Usain Bolt, football stars Neymar Jr and Sunil Chhetri, celebrated boxer MC Mary Kom, cricketer Harleen Deol and Para-Shooter Avani Lekhara. The sports fraternity, especially PUMA’s ambassadors, came in full support of Harmanpreet’s grand entry and welcomed her with special messages on social media.

Indian consumer technology brand POCO has roped in Indian cricketer Hardik Pandya as a brand ambassador. As the face of the brand, Pandya will work with POCO to launch its latest smartphone model, the X-series, headlining through various advertisements and campaigns. POCO has stated that Pandya’s connection with the younger audience and appeal among the...

Indian media and entertainment company Viacom18 has acquired the exclusive media rights for the Women’s Indian Premier League (WIPL). Viacom18 has secured the rights for five years for a reported total of ?951 crore.  Viacom18, which won the auction, also had competition from DisneyStar, Sony and Zee, but it outbid the others to secure the...

McDonald’s India West and South has launched its new Chicken Big Mac burger and has roped in former Indian cricketer Virender Sehwag for the launch. Sehwag headlines the new campaign with the tagline: “Chicken Big Mac ke saamne har Big Name bhool jaaoge“. Arvind RP, Senior Director – Marketing and Communications at McDonald’s India (West...

Bisleri joins as Official Hydration Partner Indian packaged drinking water brand, Bisleri has announced a new partnership with Indian Premier League franchise Mumbai Indians. The three-year deal will see Bisleri join as the Official Hydration Partner of the IPL’s most successful franchise. The  partnership will get underway from the upcoming 2023 season. Jayanti Chauhan, Vice...

Sky Sports acquires broadcast rights  Sky Sports has announced a new five-year deal with the upcoming South Africa T20 cricket league. The UK-pay-television broadcaster will be broadcasting the entire tournament on their channel Sky Sports Cricket, starting from January 10, 2023. The tournament will have a total of 33 matches which the six teams will...

Following the introduction of the game in the region in the late 18th century, the game has grown exponentially in the country and today India is one of the heavy-weights of the game. With three World Cup wins and having produced some of the finest players ever to have played the game, the Indian national...

Killer Jeans replaces MPL as Official Kit Sponsor The Indian cricket team have a new kit sponsor after their current sponsor Mobile Premier League (MPL) was replaced. Indian clothing brand Killer Jeans, has replaced MPL as the Official Kit Sponsor of the Men in Blue. The Killer Jeans logo will now be present on the...