Cricket News
Kent Cricket signs new deal with Castore
Castore to provide the county team with training kits. English first-class county club Kent Cricket has signed a new partnership deal with UK-based sportswear and athletic clothing brand Castore. The partnership will see Castore provide training kits for both Kent’s men’s and women’s teams along with Kent’s Talent Pathway and Disability squads. Through the...
All India Public Sector Sports Control Board to revive sporting tournaments
AIPSSCB to organise a cricket tournament from December 20. The league is marketed by Sports Oodles Pvt. Ltd. In an attempt to revive sporting activities, which had been affected by the COVID-19 pandemic, the All India Public Sector Sports Control Board (AIPSSCB) will be organising a T20 cricket tournament at Gurgaon from December...
Sachin Tendulkar joins Spinny
Former Indian cricketer joins as the brand’s strategic investor and an endorser. Indian cricketing icon Sachin Tendulkar has joined the pre-owned car retailing platform Spinny as a strategic investor. Tendulkar will also become the company’s lead brand endorser. Niraj Singh, Founder and CEO of Spinny, commented: “His life and journey stand as a...
Melbourne Stars Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to Big Bash League franchise, the Melbourne Stars, and enjoy a strong branding presence across their physical and digital assets. BBL Principal Partner Aussie Broadband The Morwell, Victoria-based Australian telecom carrier was announced as the Principal Partner of the Melbourne Stars in...
Sony Sports adds sponsors for The Ashes 2021
Six new sponsors onboarded for the Sony Sports broadcast of The Ashes. Sony Sports Network, the official broadcaster of The Ashes in India, has signed on multiple sponsors before the start of cricket’s greatest rivalry. The latest sponsors signed on by Sony are: BYJU’s, Policybazaar, Siggnature Elachi, Bosch Appliances, Layer’r Shot and DafaNews. The...
Unix inks partnership with Jasprit Bumrah
The mobile accessories brand has announced the Indian pacer as its brand ambassador. One of India’s leading mobile accessories brands, Unix has signed Indian fast bowler Jasprit Bumrah as its brand ambassador. With more than 15 years of industry experience and more than 2 million customers, Unix is known for its high-quality products. Bumrah...
Yuvraj Singh signs new partnership with Design & Construct
Yuvi joins as a brand ambassador and equity partner. Tech-enabled construction company Design & Construct has signed former Indian cricketer Yuvraj Singh as one of the company’s brand ambassadors. A unit of All About Buildings, Design & Construct will not only gain the southpaw as an ambassador, but Singh will also become an equity...
Indian Premier League 2022: Player Retentions
Looking at the players retained by each franchise and what it means for them going ahead. The eight existing franchises of the Indian Premier League (IPL) have announced their player-retention lists going into the 15th season of the tournament next year. The existing teams were given the opportunity to retain a maximum of four...
Rajasthan Royals announce Stepathlon as latest partner
Partnership to focus on fan engagement. Indian Premier League franchise, the Rajasthan Royals, have tied up with global fan-engagement and wellness brand, Stepathlon. The partnership will focus on fan engagement, with Stepathlon working on keeping the fans closely engaged with the franchise while also expanding their fanbase. Manoj Badale, Lead Owner, Rajasthan Royals,...