boAt partners with Jemimah Rodrigues
Indian professional cricketer Jemimah Rodrigues has been unveiled as the latest brand ambassador of Indian consumer electronics brand boAt. Rodrigues becomes the first female athlete to join the brand, joining...
Cricket News Page 31
Latest News
Dream11 becomes new jersey sponsor for Indian Cricket Team
Indian fantasy gaming platform Dream11 is set to become the new official jersey sponsor of the Indian cricket team. As per the deal, the two parties have agreed to sign...
New Challenges For Indian Cricket In 2023
As you have observed, the performance of the Indian cricket team was riddled with disappointments in 2022. Apart from a handful of bilateral series victories over the weaker teams, there...
Virat Kohli announced as Batwrap brand ambassador
Australian sports equipment brand Batwrap has roped in Indian professional cricketer Virat Kohli as a brand ambassador. With the goal of helping get the best out of your old bats...
Tamil Nadu Premier League (TNPL) Sponsors 2023
This article contains information regarding the organisations enjoying a strong branding presence across the Tamil Nadu Premier League’s (TNPL) physical and digital assets as its sponsors and partners for the...
Infinity Learn launches new campaign featuring Rohit Sharma
Infinity Learn by Sri Chaitanya, a Hyderabad-based Indian edtech company, has introduced the "Rohit Sharma Badal Gaya" educational advertising campaign featuring its brand ambassador, Indian professional cricketer Rohit Sharma. This...
Swaraj Tractors ropes in MS Dhoni as brand ambassador
Indian wicketkeeper-batter MS Dhoni, who is already an existing customer of Mohali, Punjab-headquartered tractor manufacturer Swaraj Tractors, has now been confirmed as a brand ambassador of the company. Via this collaboration,...
CEAT on-boards Matthew Hayden as brand ambassador
Former Australian cricketer and commentator Matthew Hayden has been unveiled as the latest brand ambassador for CEAT — an international tyre manufacturer based in Mumbai, India. As part of the...
HSBC India unveils new campaign featuring Virat Kohli
Indian professional cricketer Virat Kohli has been unveiled as an HSBC India brand ambassador in the company's latest ad campaign. In the campaign, Kohli is depicted in a never-before-seen avatar...
HyugaLife ropes in KL Rahul as investor and brand ambassador
Indian professional cricketer KL Rahul has joined Mumbai-based online health and wellness products retailer HyugaLife as an investor and a brand ambassador. Fast&Up, MuscleBlaze, MyFitness, Optimum Nutrition, Power Gummies and...
TagZ Foods on-boards Shikhar Dhawan as investor and brand ambassador
Indian professional cricketer Shikhar Dhawan has joined Bengaluru-based urban snack company TagZ Foods as an investor as well as a brand ambassador. With Dhawan's assistance, TagZ Foods hopes to engage...
Smriti Mandhana roped in by Wrangler as brand ambassador
Indian professional cricketer Smriti Mandhana has been named the latest brand ambassador of Wrangler, according to an announcement from Bengaluru-based tech-native retail company ace turtle. In India, ace turtle holds...
ICC inks long-term partnership with DP World to accelerate growth of cricket
The International Cricket Council (ICC) has named Dubai-based global smart end-to-end supply chain logistics solutions provider DP World as its Official Global Logistics Partner. Beginning with the 2023 ICC World...
Tamil Nadu Premier League (TNPL) inks deal with FanCode
The Tamil Nadu Premier League (TNPL) has partnered with FanCode, which has gained the exclusive digital rights for the domestic cricket league. The deal will see FanCode livestream the TNPL,...
Farmley on-boards Rahul Dravid as brand ambassador
Indian dry fruits and nuts brand Farmley has announced former Indian cricketer Rahul Dravid as its first-ever brand ambassador. As per the agreement, Dravid will be endorsing Farmley's line of...
Maharashtra government launches Swachh Mukh Abhiyan with Sachin Tendulkar
Indian cricketing legend Sachin Tendulkar has been named the "Smile Ambassador" for the Maharashtra government's "Swachh Mukh Abhiyan" initiative. In a Memorandum of Understanding (MOU) signed for five years, the...
The Hundred gets new captains
There are some new captains set to feature in The Hundred this season, with the likes of Ellyse Perry, Sophie Ecclestone and Tom Abell taking up leadership roles. Perry will...
Tide & Sociowash launches new campaign with Punjab Kings (PBKS)
Tide and Sociowash have teamed up to develop an integrated promotional campaign featuring Punjab Kings (PBKS) captain and Team India batter Shikhar Dhawan as well as youngsters Arshdeep Singh and...
Sourav Ganguly announced as brand ambassador of Tripura Tourism
Former Indian cricket team captain and ex-Board of Control for Cricket in India (BCCI) President Sourav Ganguly has been announced as a brand ambassador for Tripura Tourism. The announcement was...
Veda Krishnamurthy partners with JetSynthesys sports marketing agency Real Sports
Indian professional cricketer Veda Krishnamurthy has signed up with Real Sports, a sports marketing firm from JetSynthesys. The arrangement intends to enhance Krishnamurthy's reputation as a cricketer and entrepreneur worldwide. ...
Maggi unveils new campaign with Rishabh Pant
Launching a new ad campaign, Nestlé India's instant noodles brand Maggi has teamed up with Indian professional wicketkeeper and batter Rishabh Pant. The recently-released advertisement shows how the noodles brand...
Give me more of RCB
I sat down with optimism and hope before the Royal Challengers Bangalore took on the Gujarat Titans last Sunday, just like I sat down before Rahul Dravid’s men took on...
The Future of Cricket in Bangladesh: Opportunities and Challenges
Bangladesh has a deep-seated passion for cricket that is more like a religion, and for a good reason. As far as cricket is concerned, the country has come a long...
Rana Group on-boards Sourav Ganguly as brand ambassador
Sourav Ganguly, former BCCI president and captain of the India men's national cricket team, has been named a brand ambassador for Rana Group, a conglomerate of EV and agritech manufacturing...
Royal Challengers Bangalore (RCB) partner up with Rario
The Royal Challengers Bangalore (RCB) have partnered up with Rario, the first authorised digital collectibles platform for cricket. The RCB and many other cricket players' fans will benefit from this...
TCL unveils #PitchPerfectView campaign with Sunrisers Hyderabad
Sunrisers Hyderabad's official sponsor TCL has renewed their partnership for a fourth time. As part of their partnership with Sunrisers Hyderabad, TCL, the Chinese electronics entity launched an exclusive brand...
Duroflex signs Virat Kohli as brand ambassador
Indian professional cricketer Virat Kohli has been announced as a brand ambassador for Indian mattress company Duroflex. Through this collaboration, Duroflex aims to further convey its ongoing commitment to informing...
playR inks partnership deals with four Indian Premier League (IPL) teams
playR, a sports and lifestyle brand, has partnered with four Indian Premier League (IPL) teams as their Exclusive Global Merchandise Partner. The teams are: the Mumbai Indians (MI), the Chennai...
Mumbai Indians (MI) extend Haptik partnership
Five-time Indian Premier League (IPL) champions Mumbai Indians (MI) have announced an extension of their partnership with Indian artificial intelligence (AI) platform Haptik. The MI fan following has increased significantly...
Reebok India launches Suryakumar Yadav-starrer ad campaign
Reebok India, the Indian division of the American fitness footwear and clothing company, recently launched the "I am the new" marketing campaign starring Indian batter Suryakumar Yadav alongside Indian actress Taapsee...
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