Hampshire CCC home ground gets new name
West End, Hampshire-based Rose Bowl has been rebranded as the "Utilita Bowl" following a multi-year partnership agreement between Utilita Energy and Hampshire County Cricket Club, for whom it serves as...
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MS Dhoni stars in latest Kopiko ad campaign
Former Team India captain MS Dhoni headlines the latest ad campaign for coffee candy brand Kopiko. The 42-year-old was revealed as a Kopiko brand ambassador last month. https://www.youtube.com/watch?v=L77lRPQuyGg&ab_channel=MAYORAINDIA The TVC...
Indian Premier League (IPL) title sponsors over the years
This article contains information about the organisations that have served as title sponsor to the Indian Premier League (IPL) ever since its inaugural edition in 2008. DLF Delhi Land and...
International League T20 (ILT20) gets new partner in Emirates NBD
The DP World International League T20 (ILT20) has signed a partnership agreement with banking group Emirates NBD, which has come on board as the Official Banking Partner of the league....
TATA Group to remain Indian Premier League (IPL) title sponsor
TATA Group has retained the title sponsorship rights of the the Indian Premier League (IPL). The new five-year deal is reportedly worth ?2,500 crore — the highest-ever sponsorship amount in the...
England and Wales Cricket Board (ECB) extends IG Group partnership
The England and Wales Cricket Board (ECB) has announced a three-year extension of its partnership with online trading platform IG Group, which will, therefore, continue on as its Official Investment...
SA20 2024: Sponsors and Partners
SA20 is a franchise T20 cricket tournament based in South Africa. Organised by the country's cricket-governing body, Cricket South Africa (CSA), its inaugural season was held last year (January 10...
Hardik Pandya stars in latest POCO campaign
Smartphone company POCO has teamed up with Team India all-rounder Hardik Pandya for the launch of its latest smartphone model: the POCO X6 Pro. The partnership sees Pandya headline the...
International League T20 (ILT20) Sponsors 2024
This article contains information about the organisations serving as sponsors and partners to the Emirates Cricket Board's official franchise T20 league, the International League T20 (ILT20), and enjoying branding presence...
Surrey CCC and Kia UK extend partnership for further five years
Surrey County Cricket Club (CCC) have announced a five-year partnership extension with South Korean automaker Kia's British division. The partnership renewal entails Kia UK continuing on as the Title Sponsor...
SA20 ropes in CricViz on multi-year deal
London-based cricket data and analytics provider CricViz has signed a multi-year agreement with SA20 and will, therefore, provide data and analytics services to the South African franchise T20 league. The...
Dream11 partners with SA20
The Betway SA20 has roped in fantasy sports platform Dream11 as the Official Fantasy Sports Partner for the second season, which gets underway from January 10, 2024. SA20 hopes to...
BCCI lands Campa Cola and Atomberg Technologies for 2024–26 home season
The Board of Control for Cricket in India (BCCI) has announced new partnerships with Campa Cola and Atomberg Technologies, both of which have come on board as Official Partners of...
Saif Ali Khan and Kareena Kapoor Khan join Indian Street Premier League (ISPL)
Bollywood actors Saif Ali Khan and Kareena Kapoor Khan have been revealed as the owners of the Kolkata-based Indian Street Premier League (ISPL) franchise. The ISPL, which is India's first...
Pat Cummins: Brand endorsements
This article contains information regarding the brand endorsement deals of Australian professional cricketer Pat Cummins. Also read: Mitchell Starc: Brand endorsements New Balance Pat Cummins and New Balance have enjoyed...
Melbourne Renegades partner with YETI
Big Bash League (BBL) franchise Melbourne Renegades have signed a partnership agreement with YETI, a brand known for its drinkware and cooler products. The Austin, Texas-based company thus becomes the...
Cricket Victoria extends Kookaburra partnership
Cricket Victoria (CV) has announced a multi-year extension of its partnership with cricket equipment manufacturer Kookaburra, which will thus continue on as its Official Partner for the next three years. ...
Sydney Sixers renew Gage Roads Brew Co deal
Big Bash League (BBL) franchise Sydney Sixers have announced a partnership extension with independent brewery Gage Roads Brew Co, extending their partnership for a further three years. The extended deal...
ISPL Chennai team bought by Suriya
Saravanan Sivakumar, better known by his stage name Suriya, has become the latest celebrity to join the upcoming tennis-ball T10 tournament, the Indian Street Premier League (ISPL), the south-Indian actor...
Mitchell Starc: Brand endorsements
This article contains information regarding the brand endorsement deals of Australian professional cricket player Mitchell Starc. Also read: Cricket Australia partners / sponsors SParms SParms, an Australian sun protection company...
Melbourne Renegades sign deal with Compare & Connect
Big Bash League (BBL) franchise Melbourne Renegades have roped in Australian gas and electricity provider Compare & Connect as their BBL and WBBL Coaches Partner. Through the partnership, Compare &...
ICC and Coca-Cola extend partnership
The International Cricket Council (ICC) has announced an eight-year extension agreement with global beverage firm Coca-Cola. The new deal will see Coca-Cola partner with all ICC World events across the...
Perth Scorchers extend Budget Direct deal
Big Bash League (BBL) franchise Perth Scorchers have signed a partnership renewal agreement with insurance company Budget Direct. The partnership, now in its fifth year, will see Budget Direct continue...
Rishabh Pant: Brand endorsements
This article contains information about Indian professional cricketer Rishabh Pant's brand endorsement deals. CURRENT DEALS IODEX Iodex roped in Rishabh Pant as a brand ambassador in December 2023 to promote...
New Zealand Cricket (NZC) ropes in Castore for new partnership
New Zealand Cricket (NZC) has signed a six-year deal with British sports apparel manufacturer Castore, which thus becomes the Official Outfitter of the BLACKCAPS and WHITE FERNS teams as well...
Cricket Australia inks RISE Worldwide deal
Cricket Australia (CA) has signed a four-year partnership agreement with RISE Worldwide, Reliance's sports and business brand. The deal, kicking off with the ongoing 2023/24 Australian summer season of cricket,...
Rishabh Pant teams up with Iodex to launch latest product
Indian professional cricketer Rishabh Pant has been revealed as the face of Haleon's pain relief brand Iodex's latest product — the Iodex UltraGel+. Pant was announced as an Iodex brand...
Hrithik Roshan buys Indian Street Premier League (ISPL) team
Bollywood actor Hrithik Roshan has become the latest celebrity to join the Indian Street Premier League (ISPL), coming on board as owner of the Bangalore-based team. Roshan's announcement comes days after...
Melbourne Stars Sponsors 2023/24
Following are the organisations serving as sponsors and brand partners to Big Bash League franchise Melbourne Stars and enjoying a strong branding presence across their physical and digital assets
Sydney Sixers Sponsors 2023/24
Following are the organisations serving as sponsors and brand partners to Big Bash League (BBL) franchise Sydney Sixers and enjoying a strong branding presence across the physical and digital assets...
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