The Indian business conglomerate replaces Vivo. Chinese mobile manufacturer Vivo has been replaced by one of India’s largest business conglomerates, Tata Group, as the Indian Premier League’s title sponsor...
2021 has seen several batters perform to the best of their potential, come through the ranks, have patchy performances and some below-par ones as well. Regardless of which category batters...
2021 proved to be a significant year for several Indian cricketers. Some were granted their debuts, others continued performing as they did in previous years, and some failed to make...
India’s national women’s cricket team’s opening batter Shafali Verma has signed with Bank of Baroda and will act as their brand ambassador. 17-year-old Verma was the youngest ever to play...
How the on-field changing of the guard can impact the endorsement realm. Even if one cuts out the noise about the friction between India's limited-over skipper Rohit Sharma and the...
Australian Test captain signs on as a brand ambassador. Health and fitness platform Healthquad has roped in Australian men’s national cricket team’s Test captain Pat Cummins as a brand...
Chief Minister Pushkar Singh Dhami made the announcement on Twitter. Indian wicket-keeper Rishabh Pant has been announced as the brand ambassador for Uttarakhand by state Chief Minister Pushkar Singh...
Many believe that T20 cricket is a batter’s game. With field restrictions, the nature of the conditions, and the ball used in the game, batters have made the most of...
Castore to provide the county team with training kits. English first-class county club Kent Cricket has signed a new partnership deal with UK-based sportswear and athletic clothing brand Castore....
AIPSSCB to organise a cricket tournament from December 20. The league is marketed by Sports Oodles Pvt. Ltd. In an attempt to revive sporting activities, which had been...
Former Indian cricketer joins as the brand’s strategic investor and an endorser. Indian cricketing icon Sachin Tendulkar has joined the pre-owned car retailing platform Spinny as a strategic investor....
Following are the companies and organisations that serve as sponsors and brand partners to Big Bash League franchise, the Melbourne Stars, and enjoy a strong branding presence across their physical...
Six new sponsors onboarded for the Sony Sports broadcast of The Ashes. Sony Sports Network, the official broadcaster of The Ashes in India, has signed on multiple sponsors before...
The mobile accessories brand has announced the Indian pacer as its brand ambassador. One of India's leading mobile accessories brands, Unix has signed Indian fast bowler Jasprit Bumrah as...
Yuvi joins as a brand ambassador and equity partner. Tech-enabled construction company Design & Construct has signed former Indian cricketer Yuvraj Singh as one of the company's brand ambassadors....
Looking at the players retained by each franchise and what it means for them going ahead. The eight existing franchises of the Indian Premier League (IPL) have announced their...
Partnership to focus on fan engagement. Indian Premier League franchise, the Rajasthan Royals, have tied up with global fan-engagement and wellness brand, Stepathlon. The partnership will focus on fan...
TVS Europgrip announced as CSK's principal sponsor. One of India's leading two- and three-wheeler brands, TVS Eurogrip has been announced as Indian Premier League side Chennai Super Kings' principal...
Habib Bank Limited to continue as PSL title sponsor for another four years. The Pakistan Super League (PSL) has announced the extension of its title sponsorship with Habib Bank...
Unusual split-captaincy scenario Rahul Dravid has been named Head Coach of the Indian Men’s National Cricket Team and is to succeed Ravi Shastri in the role. The former India U19...
Youth-centric neo-bank company aiming to bank on Pandya's brand presence to grow popularity As part of its robust market expansion plans, India’s indigenous youth-focused neo-bank muvin has onboarded ace...
India cannot evolve into a sporting nation through watching television alone; people’s interests as both viewers and potential players need to be taken into account and respected by sports leagues...
ECB board announces decision after racism investigation. The English Cricket Board has announced that Yorkshire County Cricket Club is suspended from hosting Test and major international matches until they can...
Former Indian captain part of the T20 World Cup campaign. Incense manufacturer Zed Black has launched its latest TVC campaign that features one of its brand ambassadors, former Indian...
NAME: Kieron Adrian Pollard AGE: 34 years (12 May 1987) BIRTHPLACE: Tacarigua, Trinidad NATIONALITY: Trinidadian IPL TEAM: Mumbai Indians EARNINGS FROM IPL: ?5.4 crore NET WORTH: US$14 million FIRST INTERNATIONAL...
Brand to use Indian wicketkeeper's stardom to appeal to a younger audience. One of India's leading bicycle brands, Hercules from TI Cycles of India, has signed Indian cricketer Rishabh...
Decision taken to avoid a conflict of interest. BCCI President Sourav Ganguly will be stepping down from his role as the director of ATK Mohun Bagan to avoid a...
DATE OF BIRTH: 8 August 1990 BIRTHPLACE: Tauranga, New Zealand NATIONALITY: New Zealand IPL TEAM: Sunrisers Hyderabad EARNINGS FROM IPL: ?3 crore EARNINGS FROM NEW ZEALAND BOARD: ?3.19 CRORE NET...
Talking about the greatest rivalries in cricket, the India-Pakistan rivalry has been the most entertaining and nail-biting one and there are no two ways about it. Amongst the others, only...
BCCI President to continue as brand ambassador. Coca-Cola India has extended its partnership with former Indian captain and BCCI President Sourav Ganguly, which will see the latter continue as...
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