StaffThis article contains information regarding the organisations enjoying a strong branding presence across New Zealand men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of New Zealand Cricket (NZC) in 2023.
Also read: ICC 2023 Cricket World Cup Sponsors
MAJOR PARTNER
ANZ Bank
ANZ and NZC’s partnership dates back several years, during which time the banking and financial services company has been a major sponsor and the Official Bank of New Zealand Cricket.
The two have been partners for 22 years, with the bank’s logo having also appeared on the 2018 men’s limited-overs jersey. ANZ also acts as a partner of the NZ women’s team.
ANZ also helps local cricket communities across New Zealand with grants, helping the players, fans and teams around the country get everything they need to get to the best version of themselves.
COMMERCIAL PARTNERS
Spark Sport
Spark Sport captured the rights to broadcast Kiwi cricket for six years in October 2019. The deal officially got underway after NZC’s partnership with Sky Sports came to an end in April 2020.
As part of the deal, Spark Sport broadcasts all games involving the Black Caps and the White Ferns played in New Zealand, the New Zealand Cricket Awards, the men’s and women’s Super Smash games, and the final of the Ford Trophy.
Ford
Ford has been the Official Vehicle Supplier to New Zealand Cricket since October 2009. In 2011, it also became the naming rights sponsor of the Ford Trophy, the country’s premier domestic one-day competition.
The brand has also previously found its logo on the New Zealand men’s cricket team jersey in limited-overs cricket.
Dulux
Dulux partnered with Spark Sport and TVNZ in August 2021, striking a three-year deal which sees Dulux broadcast international matches of both the Kiwi men’s and women’s national cricket teams.
Canterbury
Canterbury of New Zealand signed a deal to become the Official Clothing Sponsor of the Black Caps and the White Ferns in October 2008.
The brand also finds its logo on the top-right of the front of Kiwi matchday tee-shirts in limited-overs cricket.
Gillette
Gillette last extended its partnership with NZC, which started in November 2018, for the 2020/2021 season, and took on the roles of official partner of the Black Caps, official partner of the domestic Super Smash series, and Official National Secondary Schools Partner (Gillette Cup and Gillette Venus Cup).
Gillette was also announced as the grooming partner of the Kiwi men’s national cricket team.
G.J. Gardner
G.J. Gardner is a leading real estate firm in New Zealand and an official sponsor of New Zealand Cricket and its umpires.
KFC
KFC announced a three-year deal with New Zealand Cricket in November 2020, which saw the fast-food giant become a partner of the Black Caps and the White Ferns.
The brand acquired the naming rights partner for the T20I series against the West Indies while also being the presenting partner of the Super Smash.
Powerade
Powerade is the official sports drink of the Black Caps and the White Ferns as part of a deal that covers New Zealand Cricket at all levels.
Dream11
New Zealand Cricket announced a five-year deal with online fantasy gaming platform Dream11 in July 2022.
The partnership has seen creation of Kiwi-branded NFTs for fans to own along with online gaming.
Asahi
Asahi Beverages also has a deal in place with New Zealand Cricket. The brewery, as part of the NZC deal, spreads the message of responsible drinking (for those above 18).
Pals
RTD company Pals signed to become a commercial partner of New Zealand Cricket in August 2022. The brand is an official partner of both the men’s and women’s national teams of New Zealand.
LifeDirect
New Zealand Cricket inked a new three-year partnership with Wellington-based online insurance platform LifeDirect in August 2023. The deal saw the company’s logo feature on the matchday shirts for the Kiwi men’s team’s series played in the UAE, England and Bangladesh in the lead up to the 2023 ODI World Cup.
LifeDirect also serves as the series partner to all White Ferns and Black Caps ODI matches taking place in New Zealand.
BROADCAST PARTNERS
TNVZ
TVNZ is the exclusive and official broadcaster of all domestic matches in which the New Zealand men’s and women’s teams participate. Further, the company has the right to broadcast Super Smash matches from the 2023/24 season onwards until the end of a three-year period.
This deal was signed in December 2022 and kicked off with the start of January 2023.
SENZ
SENZ New Zealand became the official radio commentary partner of New Zealand Cricket in June 2023. The two parties entered into a four-year agreement, which would see SENZ provide audio coverage throughout its digital platform for all matches featuring the Black Caps and White Ferns in New Zealand.
SENZ also broadcasts the men’s and women’s Super Smash series, as well as the finals of both the Domestic Premier and One Day Competitions.
SELECT PAST PARTNERSHIPS
Pitch International
Pitch International, a brand specialising in the representation of media rights and selling content globally across all media, entered a sponsorship and media rights agreement with NZC in April 2012. The deal underpinned the financial security of cricket in New Zealand.
Initially, the parties entered into an eight-year deal, which was further renewed for another six years. The brand also provided its services to the men’s and women’s cricket teams of New Zealand.
Les Mills
Les Mills, an iconic fitness institution encouraging, enhancing and strengthening Kiwis since 1968, used to be the official fitness partner of the Black Caps. The partnership was entered into for the purpose of engaging not only the players but most of New Zealand with fitness.
The partnership set up group fitness classes available in several gyms across the country.
MediaWorks Radio
MediaWorks Radio was announced as the official radio broadcast and digital audio partner of New Zealand Cricket in August 2020. As part of the partnership, Media Works provided ball-by-ball commentary for all games in New Zealand featuring the men’s and women’s teams.
Monteith’s Brewery
Monteith’s Brewery is based in Greymouth on the South Island’s West Coast and was announced as the official beer partner of NZC in November 2018. As part of the deal, the brewery offered fans at the stadium on matchdays a wide range of beer and cider.
In 2019, the brand introduced Monteith’s Match Cups to celebrate the memorable moments of a game.
TAB
TAB NZ also used to be an official partner of New Zealand Cricket. The sole betting agency in the country aimed to improve the future of racing and sporting organisations through its partnerships in New Zealand.
Dynast Sports
NZC also used to have a deal in place with sports manufacturing company Dynast Sports.
Accor
Accor used to be the official hotel partner of New Zealand Cricket. The partnership aimed to improve the safety and security of the hotels used for stay.
Hertz
Hertz New Zealand was announced as the Official Car Rental Partner of New Zealand Cricket in October 2017. As part of its deal with NZC, Hertz NZ offered cricket fans 10% off on rentals in New Zealand and Australia. The two parties initially signed a two-year contract, which was later extended.
The partnership also saw Hertz provide the Kiwi men’s and women’s national cricket teams with vehicles for transport during their home series.
Also Read
New Zealand Cricket Sponsors 2023
Bangladesh Cricket Board Sponsors 2023
India national cricket team sponsors 2023
Cricket South Africa Partners / Sponsors 2023
Pakistan men’s cricket team sponsors 2023
England and Wales Cricket Board (ECB) Partners and Sponsors
Royal Netherlands Cricket Association Partners 2023
Afghanistan Cricket Board Partners 2023
Sri Lanka Cricket Partners 2023
Cricket Australia partners 2023
