KKR team up with playR
Indian Premier League (IPL) franchise Kolkata Knight Riders (KKR) have announced a new partnership with sports and lifestyle brand playR. The deal will see playR become the Global Merchandise Partner...
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RCB expand partnership with Birla Estates
Indian Premier League (IPL) franchise Royal Challengers Bengaluru (RCB) have expanded their partnership with Birla Estates, who are the real estate division of the Aditya Birla Group. The partnership extension...
Thums Up launches new campaign for T20 World Cup
Coca-Cola's brand Thums Up has launched their 'Toofani Tour' campaign for the upcoming ICC T20 World Cup and has roped in former Indian World Cup winners Virender Sehwag and Yuvraj...
LSG inks new deal with Dangal TV
Indian Premier League (IPL) team Lucknow Super Giants (LSG) have announced a new partnership with Dangal TV who will join as the KL Rahul-led team's Official Entertainment Partner. The deal...
Punjab Kings ropes in Timex as new partner
Indian Premier League (IPL) team Punjab Kings have roped in global watch brand Timex as their Official Timekeeper for the ongoing IPL season. As the team's official timekeeper, Timex will...
IPL 2024: Digital Streaming Partners
This article contains information regarding the organisations enjoying a strong branding presence across JioCinema’s assets as the official digital streaming partners of the 2024 Indian Premier League season. Associate Sponsors ...
JioCinema brings in Haier India for IPL
JioCinema has roped in appliances brand Haier Appliances India as a Digital Streaming Sponsor for the IPL 2024 season. Haier India aims to 'inspire and empower customers with an immersive...
Dalmia Cement partners with JioCinema for IPL 2024
Streaming platform JioCinema has roped in Dalmia Cement as an Associate Sponsor of the IPL 2024 season following a new partnership agreement. Through the partnership, Dalmia Cement hopes to educate...
LSG and DC team up with Eco Mobility
Car rental service provider, Eco Mobility has announced two new partnerships, with Indian Premier League (IPL) franchises Delhi Capitals and Lucknow Super Giants for the ongoing IPL 2024 season. The...
Mumbai Indians extend Usha International deal
Mumbai Indians have extended their partnership with consumer durables brand Usha International who will continue on as an Official Partner of the team. The extension will also see the USHA...
ECB and Vitality extend partnership
The England and Wales Cricket Board (ECB) have announced a partnership extension and expansion with insurance firm Vitality. The multi-year extension will see Vitality continue on in their role of...
RCB team up with Frido
Indian Premier League (IPL) franchise, Royal Challengers Bengaluru (RCB) have announced a new partnership with Indian consumer healthcare brand Frido, who will join as the Official Insole Partner of the...
Delhi Capitals renews Greenpanel deal
Indian Premier League (IPL) franchise Delhi Capitals have renewed their partnership with wood panel manufacturer Greenpanel, who will continue on as the Principal Sponsor for the Capitals for a second...
Gujarat Titans extends Capri Global Capital deal
Non-banking financial firm Capri Global Capital have extended their partnership with Indian Premier League (IPL) franchise Gujarat Titans, which will see Capri Global continue on as an Associate Sponsor of...
Royal Challengers Bengaluru ink KPT Pipes deal
The Royal Challengers Bengaluru (RCB) have on-boarded pipes and fittings manufacturer KPT Pipes as their men's team's Official Piping Partner for the 2024 Indian Premier League (IPL) season. The partnership...
SunRisers Hyderabad and Arun Icecreams team up for IPL 2024
The SunRisers Hyderabad (SRH) have announced a partnership agreement with Arun Icecreams, roping it in as their Official Ice Cream Partner for the 2024 Indian Premier League (IPL) season. The...
Royal Challengers Bengaluru partner with Kotak Mahindra Life Insurance
The Royal Challengers Bengaluru (RCB) have roped in Kotak Mahindra Life Insurance Company as their men's team's Official Insurance Partner for the 2024 Indian Premier League (IPL) season. With this...
Mumbai Indians announce Castrol partnership
The Mumbai Indians (MI) have roped in British oil company Castrol as their Official Performance Partner for the 2024 Indian Premier League (IPL) season. The partnership will put the logo...
Lucknow Super Giants join forces with Vi-John
The Lucknow Super Giants (LSG) have roped in personal care brand Vi-John as their Official Grooming Partner for the 2024 Indian Premier League season. The partnership will put the Vi-John...
Delhi Capitals and Fixderma team up
The Delhi Capitals (DC) have announced a partnership agreement with personal care brand Fixderma, thus roping it in as their men's team's Official Skincare Partner for the 2024 Indian Premier...
Punjab Kings partner with Lava Mobiles
The Punjab Kings (PBKS) have announced a partnership agreement with Lava Mobiles, roping it in as their Official Smartphone Partner for the upcoming Indian Premier League (IPL) season. The partnership...
Royal Challengers Bengaluru partner with Pexpo
Indian stainless-steel water bottles and vacuum flasks manufacturer Pexpo has announced a partnership agreement with the Royal Challengers Bengaluru (RCB), becoming in the process their men's team's Official Water Bottle...
BCCI ropes in multiple new partners for IPL 2024
The Board of Control for Cricket in India (BCCI) has announced four new partners ahead of the 2024 Indian Premier League (IPL) season. My11Circle, Angel One, RuPay, and CEAT join...
Mumbai Indians team up with NIC Ice Cream
The Mumbai Indians (MI) have roped in NIC Ice Cream as an Official Partner of their men's team for the 2024 Indian Premier League (IPL) season. Through the partnership with...
Royal Challengers Bengaluru partner with ConfirmTkt for IPL 2024
The Royal Challengers Bengaluru (RCB) have announced a partnership agreement with online train utility and ticketing platform ConfirmTkt. The partnership will see ConfirmTkt serve as the Official Train Ticketing Partner...
SunRisers Hyderabad announce Centuary Mattress deal ahead of IPL 2024
The SunRisers Hyderabad (SRH) have roped in Indian sleeping solutions company Centuary Mattress as their Official Sleep Sponsor ahead of the upcoming Indian Premier League (IPL) season. The partnership will...
Trade Fantasy Game ropes in Deepak Chahar and Aakash Chopra for "Karo Level Up" campaign
Trade Fantasy Game (TFG), a fantasy platform co-founded by Indian professional cricketer Deepak Chahar and his wife and tech media expert, Jaya Chahar, has unveiled the "Karo Level Up" ad...
Bangladesh Cricket Board announces Coca-Cola partnership
The Bangladesh Cricket Board (BCB) has announced a multi-year partnership agreement with global non-alcoholic beverage giant Coca-Cola. The partnership, having officially come into effect on March 1, 2024, and set...
Delhi Capitals team up with Hero FinCorp
The Delhi Capitals (DC) have announced a multi-year partnership agreement with Hero FinCorp. The partnership aligns with the non-banking financial company's vision of "providing windows of opportunity" to the Indian...
Rajasthan Royals renew Schneider Electric partnership
The Rajasthan Royals (RR) have extended their partnership agreement with Schneider Electric, which will thus continue on as their Official Sustainability Partner for a third consecutive season. The partnership aims...
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