The Mumbai Indians (MI) and consumer durables brand Usha International have extended their partnership, with the latter set to partner the MI women's team in the Women's Premier League (WPL)...
The Chennai Super Kings (CSK) have announced a partnership agreement with Equitas Small Finance Bank, which comes on board as their Official Banking Partner. The partnership will put the Equitas...
Indian professional cricketer Shubman Gill has been announced as a "State Icon" by the Punjab government ahead of the upcoming Lok Sabha polls. Punjab's chief electoral officer, Sibin C, has...
Intercity electric bus service NueGo has teamed up with the Delhi Capitals, coming on board as an Associate Sponsor of their women's team. The partnership will put the NueGo branding...
The Delhi Capitals have announced a new multi-year partnership agreement with end-to-end supply chain solutions provider DP World, which thus becomes the Title Partner of their women's team, starting with...
The Board of Control for Cricket in India (BCCI) has announced a partnership agreement with Sintex, a manufacturer of plastic products, which will thus be serving as an Associate Partner...
This article contains information about the organisations serving as official sponsors and partners to the Women's Premier League (WPL) for its 2024 season. TATA The TATA Group, already serving as...
The Saudi Pro League (SPL), officially known as the Roshn Saudi League, has signed a partnership agreement with beverage and snack food giant PepsiCo. The partnership, coming into effect for...
The Chennai Super Kings (CSK) have announced a partnership agreement with Etihad Airways, the Abu Dhabi-based airline coming on board as an Official Sponsor of the Indian cricket franchise. With...
The Governing Council of the Indian Premier League (IPL) on Monday invited bids from entities for acquiring the Official Partner Rights for the league. The detailed terms and conditions governing...
Indian cricket franchise Punjab Kings (PBKS) have partnered with Ludhiana-based cycle manufacturer Avon Cycles once again. The two last teamed up during the 2020 season of the Indian Premier League...
Viacom18-owned Indian OTT platform JioCinema has announced a partnership agreement with the Celebrity Cricket League (CCL), gaining the exclusive live-streaming rights of its tenth edition in the process. Spread over...
West End, Hampshire-based Rose Bowl has been rebranded as the "Utilita Bowl" following a multi-year partnership agreement between Utilita Energy and Hampshire County Cricket Club, for whom it serves as...
Former Team India captain MS Dhoni headlines the latest ad campaign for coffee candy brand Kopiko. The 42-year-old was revealed as a Kopiko brand ambassador last month. https://www.youtube.com/watch?v=L77lRPQuyGg&ab_channel=MAYORAINDIA The TVC...
This article contains information about the organisations that have served as title sponsor to the Indian Premier League (IPL) ever since its inaugural edition in 2008. DLF Delhi Land and...
The DP World International League T20 (ILT20) has signed a partnership agreement with banking group Emirates NBD, which has come on board as the Official Banking Partner of the league....
TATA Group has retained the title sponsorship rights of the the Indian Premier League (IPL). The new five-year deal is reportedly worth ?2,500 crore — the highest-ever sponsorship amount in the...
The England and Wales Cricket Board (ECB) has announced a three-year extension of its partnership with online trading platform IG Group, which will, therefore, continue on as its Official Investment...
SA20 is a franchise T20 cricket tournament based in South Africa. Organised by the country's cricket-governing body, Cricket South Africa (CSA), its inaugural season was held last year (January 10...
Smartphone company POCO has teamed up with Team India all-rounder Hardik Pandya for the launch of its latest smartphone model: the POCO X6 Pro. The partnership sees Pandya headline the...
This article contains information about the organisations serving as sponsors and partners to the Emirates Cricket Board's official franchise T20 league, the International League T20 (ILT20), and enjoying branding presence...
Surrey County Cricket Club (CCC) have announced a five-year partnership extension with South Korean automaker Kia's British division. The partnership renewal entails Kia UK continuing on as the Title Sponsor...
London-based cricket data and analytics provider CricViz has signed a multi-year agreement with SA20 and will, therefore, provide data and analytics services to the South African franchise T20 league. The...
The Betway SA20 has roped in fantasy sports platform Dream11 as the Official Fantasy Sports Partner for the second season, which gets underway from January 10, 2024. SA20 hopes to...
The Board of Control for Cricket in India (BCCI) has announced new partnerships with Campa Cola and Atomberg Technologies, both of which have come on board as Official Partners of...
Bollywood actors Saif Ali Khan and Kareena Kapoor Khan have been revealed as the owners of the Kolkata-based Indian Street Premier League (ISPL) franchise. The ISPL, which is India's first...
This article contains information regarding the brand endorsement deals of Australian professional cricketer Pat Cummins. Also read: Mitchell Starc: Brand endorsements New Balance Pat Cummins and New Balance have enjoyed...
Big Bash League (BBL) franchise Melbourne Renegades have signed a partnership agreement with YETI, a brand known for its drinkware and cooler products. The Austin, Texas-based company thus becomes the...
Cricket Victoria (CV) has announced a multi-year extension of its partnership with cricket equipment manufacturer Kookaburra, which will thus continue on as its Official Partner for the next three years. ...
Big Bash League (BBL) franchise Sydney Sixers have announced a partnership extension with independent brewery Gage Roads Brew Co, extending their partnership for a further three years. The extended deal...
Read all the latest news on Page 43.
