Cricket News

Sintex partners with BCCI for Women’s Premier League

The Board of Control for Cricket in India (BCCI) has announced a partnership agreement with Sintex, a manufacturer of plastic products, which will thus be serving as an Associate Partner to the TATA Women’s Premier League on a multi-year deal lasting until 2027.  The 2024 TATA WPL gets underway from February 23 and is set...
Aditya Chaudhuri

Women’s Premier League (WPL) 2024 Sponsors

This article contains information about the organisations serving as official sponsors and partners to the Women’s Premier League (WPL) for its 2024 season. TATA The TATA Group, already serving as the title sponsor of the Indian Premier League (IPL), was handed the WPL title sponsorship rights by the Board of Control for Cricket in India...
Aditya Chaudhuri

Saudi Pro League teams up with PepsiCo

The Saudi Pro League (SPL), officially known as the Roshn Saudi League, has signed a partnership agreement with beverage and snack food giant PepsiCo. The partnership, coming into effect for the remainder of the 2023/24 season as well as the 2024/25 season, will see PepsiCo become a top-tier Gold Partner of the league. PepsiCo’s Aquafina...
Aditya Chaudhuri

Punjab Kings and Avon Cycles team up once again

Indian cricket franchise Punjab Kings (PBKS) have partnered with Ludhiana-based cycle manufacturer Avon Cycles once again. The two last teamed up during the 2020 season of the Indian Premier League (IPL). The partnership hopes to promote an active and healthy lifestyle and not only “embrace the sport but embody the true values of sportsmanship in...
Aditya Chaudhuri

MS Dhoni stars in latest Kopiko ad campaign

Former Team India captain MS Dhoni headlines the latest ad campaign for coffee candy brand Kopiko. The 42-year-old was revealed as a Kopiko brand ambassador last month.  The TVC campaign is to be promoted on different social media and OTT platforms. Kopiko has announced that it will also launch a “Captain Cool” edition of the...
Aditya Chaudhuri

Indian Premier League (IPL) title sponsors over the years

This article contains information about the organisations that have served as title sponsor to the Indian Premier League (IPL) ever since its inaugural edition in 2008. DLF Delhi Land and Finance (DLF), a real estate development company, became the IPL’s first-ever title sponsor for the opening season back in 2008. The organisation remained in this...
Rahul Naresh

TATA Group to remain Indian Premier League (IPL) title sponsor

TATA Group has retained the title sponsorship rights of the the Indian Premier League (IPL). The new five-year deal is reportedly worth ?2,500 crore — the highest-ever sponsorship amount in the league’s history.  TATA held the title sponsorship rights for the IPL in 2022 and 2023 and currently also holds the same for the Women’s Premier...
Aditya Chaudhuri

International League T20 (ILT20) Sponsors 2024

This article contains information about the organisations serving as sponsors and partners to the Emirates Cricket Board’s official franchise T20 league, the International League T20 (ILT20), and enjoying branding presence across its physical digital assets for its 2024 edition. Title Sponsor DP World Emirati multinational logistics company DP World was revealed as the Title Sponsor...
Aditya Chaudhuri

Surrey CCC and Kia UK extend partnership for further five years

Surrey County Cricket Club (CCC) have announced a five-year partnership extension with South Korean automaker Kia’s British division.  The partnership renewal entails Kia UK continuing on as the Title Sponsor of the Surrey CCC home ground, whose name will thusly remain the “Kia Oval”. Kia branding will also remain prominently present at The Oval, the...
Aditya Chaudhuri

BCCI lands Campa Cola and Atomberg Technologies for 2024–26 home season

The Board of Control for Cricket in India (BCCI) has announced new partnerships with Campa Cola and Atomberg Technologies, both of which have come on board as Official Partners of Team India’s 2024–2026 home season. The partnerships will see both Campa Cola (a soft drink brand owned by Reliance Industries) and Atomberg Technologies (a Navi...
Aditya Chaudhuri
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