Cricket News

Virat Kohli joins Essilor as brand ambassador

Prescription lenses brand Essilor has announced Indian professional cricketer Virat Kohli as one of their brand ambassadors for the Indian market. With this deal, Essilor hopes Kohli will “bring to life the value proposition of the company’s brands”. Speaking about becoming an Essilor brand ambassador, Kohli said: “I am delighted to be associated with Essilor,...
Staff

The Hundred 2023 Sponsors

This article contains information regarding the organisations enjoying a strong branding presence across The Hundred’s physical and digital assets as its sponsors and partners for the 2023 season. Also read: The Hundred Sponsors 2022 OFFICIAL BROADCAST PARTNERS Sky Sports Sky Sports is a group of British subscription sports channels operated by the Sky Group. The...
Rahul Saha

Sling Mobility joins Lanka Premier League 2023 sponsorship portfolio

Sling Mobility, Sri Lanka’s fastest-growing EV two-wheeler, has been announced as an Official Partner of the upcoming Lanka Premier League (LPL) season. This partnership between Sling Mobility and the LPL promises to add an extra layer of excitement to the tournament and contribute to the growth and popularity of cricket on the global stage. Also...
Aditya Chaudhuri

Shubman Gill teams up with Bajaj Allianz Life

Indian professional cricketer Shubman Gill has partnered with Bajaj Allianz Life. As per the agreement, Gill will help the Pune-based Indian life insurance company reach out to wider audience through marketing campaigns and other promotional content. Speaking about his new partnership, Shubman Gill stated: “I’m delighted to be associated with Bajaj Allianz Life Insurance; it...
Aditya Chaudhuri

Shah Rukh Khan headlines latest 2023 ICC Men’s Cricket World Cup campaign

The International Cricket Council (ICC) has unveiled the “It Takes One Day” campaign, which is part of the build-up to the upcoming 2023 ICC Men’s Cricket World Cup.  The campaign highlights Navarasa: the nine emotions a fan experiences during a cricket match. The campaign is headlined by Bollywood superstar Shah Rukh Khan, with multiple current and former...
Aditya Chaudhuri

Polymaxx announced as official sponsor for Test 2 of West Indies v India

Indian adhesives company Polymaxx has been announced as an official sponsor for the second Test between the West Indies and India. The Indian men’s national cricket team are on a tour of the West Indies after four years, with an eye on their preparations for the upcoming ICC Men’s Cricket World Cup in India, starting...
Staff

Steve Smith joins Washington Freedom as brand ambassador

Australian professional cricketer Steve Smith has been roped in as a brand ambassador for Major League Cricket (MLC) franchise Washington Freedom. As per the agreement, Smith will promote the team. The Australian great is also likely to play in MLC in the near future, having previously expressed his desire to finish his career in the...
Staff

Willow TV partners with Major League Cricket

Major League Cricket (MLC) has announced a five-year partnership agreement with Willow TV, which will see the latter broadcast the league live in the US and Canada.  The broadcast deal will see Willow TV set up 30 cameras at the Grand Prairie Stadium in North Texas and Church Street Park in North Carolina to give...
Aditya Chaudhuri

The Hundred teams up with Compare the Market

UK-based insurance price comparison service Compare the Market has been revealed as the Principal Sponsor of The Hundred. The Hundred, which is the latest domestic short-format cricket event from the UK, will have its 2023 edition kick off on August 1, 2023.  The partnership will see Compare the Market work towards enhancing The Hundred’s in-stadium...
Aditya Chaudhuri

Rishabh Pant stars in latest HDFC Life campaign

Indian professional cricketer Rishabh Pant stars in HDFC Life’s latest ad campaign, titled “Click 2 Protect Super”. The campaign is aimed at encouraging the Indian public to “financially secure their loved ones against unforeseen circumstances”, highlighting Pant’s real-life journey and the lessons he has learnt on the way. Rishabh Pant said: “I am happy to...
Staff
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