Cricket News

US franchise T20 cricket competition Major League Cricket (MLC) has teamed up with media firm Viacom18, which has been confirmed as the league’s exclusive broadcast partner.  The deal will see Viacom18 broadcast the inaugural MLC season digitally and on television on JioCinema and Sports18, respectively.  MLC Season 1 kicks off from July 13 and will...

Leading Indian sports network Star Sports has bagged the exclusive television media rights for the upcoming Lanka Premier League (LPL) 2023 season, scheduled to be played in Sri Lanka from July 30 to August 21. Star Sports will telecast the league live and exclusively in India, Sri Lanka, Pakistan, Bangladesh, Bhutan, Nepal, the Maldives as well...

Former Indian cricket team captain and former BCCI president Sourav Ganguly has joined food delivery startup JustMyRoots, joining as a brand ambassador as well as an investor in the company.  JustMyRoots is India’s largest intercity food delivery platform with the goal of connecting the people with their cultural roots. As brand ambassador, Ganguly will promote...

Indian professional cricketer Jemimah Rodrigues has been unveiled as the latest brand ambassador of Indian consumer electronics brand boAt.  Rodrigues becomes the first female athlete to join the brand, joining the likes of KL Rahul, Shreyas Iyer and Hardik Pandya.  Jemimah Rodrigues commented: “As a boAt user myself, it is a matter of immense pride...

Indian fantasy gaming platform Dream11 is set to become the new official jersey sponsor of the Indian cricket team. As per the deal, the two parties have agreed to sign a four-year deal, which is set to kick in with India’s upcoming tour of the West Indies. Byju’s had an optional deal in place with...

As you have observed, the performance of the Indian cricket team was riddled with disappointments in 2022. Apart from a handful of bilateral series victories over the weaker teams, there were no good outcomes from the team’s hard work. The embarrassing loss in the World T20 2022 semifinal by ten wickets against England was a...

Australian sports equipment brand Batwrap has roped in Indian professional cricketer Virat Kohli as a brand ambassador. With the goal of helping get the best out of your old bats or to customise a new bat, Batwrap’s products lets users personalise the appearance of their bat using cutting-edge lightweight materials. Also Read – Virat Kohli’s...

This article contains information regarding the organisations enjoying a strong branding presence across the Tamil Nadu Premier League’s (TNPL) physical and digital assets as its sponsors and partners for the 2023 season. DIGITAL COLLECTIBLES PARTNER FanCraze In June 2022, the TNPL announced that it had formed an exclusive collaboration with FanCraze, a cricket metaverse startup,...

Infinity Learn by Sri Chaitanya, a Hyderabad-based Indian edtech company, has introduced the “Rohit Sharma Badal Gaya” educational advertising campaign featuring its brand ambassador, Indian professional cricketer Rohit Sharma. This campaign is aimed at motivating and empowering students of the country by highlighting the potential of education for individual development. The promotion is expanded to offer...

Indian wicketkeeper-batter MS Dhoni, who is already an existing customer of Mohali, Punjab-headquartered tractor manufacturer Swaraj Tractors, has now been confirmed as a brand ambassador of the company. Via this collaboration, Swaraj Tractors aims to demonstrate its dedication towards offering Indian farmers advanced, dependable mechanisation options.  The declaration was made at the formal introduction of Swaraj’s...