Cricket News

CEAT on-boards Matthew Hayden as brand ambassador

Former Australian cricketer and commentator Matthew Hayden has been unveiled as the latest brand ambassador for CEAT — an international tyre manufacturer based in Mumbai, India. As part of the partnership, CEAT has debuted the chat show series “CEAT Timeout”, the first few episodes of which have Hayden interviewing Indian cricketing legend Sunil Gavaskar. Lakshmi...
Staff

HSBC India unveils new campaign featuring Virat Kohli

Indian professional cricketer Virat Kohli has been unveiled as an HSBC India brand ambassador in the company’s latest ad campaign. In the campaign, Kohli is depicted in a never-before-seen avatar and highlights HSBC India’s mission of “Opening up a world of opportunity” as it seeks to support the objectives of an aspirational India going global. ...
Staff

HyugaLife ropes in KL Rahul as investor and brand ambassador

Indian professional cricketer KL Rahul has joined Mumbai-based online health and wellness products retailer HyugaLife as an investor and a brand ambassador. Fast&Up, MuscleBlaze, MyFitness, Optimum Nutrition, Power Gummies and Wellbeing Nutrition are just a few of the over 9,000 goods available on the platform. Surge, the venture capital arm of Sequoia India, has reportedly...
Staff

TagZ Foods on-boards Shikhar Dhawan as investor and brand ambassador

Indian professional cricketer Shikhar Dhawan has joined Bengaluru-based urban snack company TagZ Foods as an investor as well as a brand ambassador. With Dhawan’s assistance, TagZ Foods hopes to engage more customers and encourage them to make healthier food decisions. The partnership between TagZ Foods and the Team India batter is expected to begin soon,...
Staff

Smriti Mandhana roped in by Wrangler as brand ambassador

Indian professional cricketer Smriti Mandhana has been named the latest brand ambassador of Wrangler, according to an announcement from Bengaluru-based tech-native retail company ace turtle. In India, ace turtle holds the unique licence for the well-known international denim brand Wrangler. Mandhana will take a significant role in the marketing campaigns and initiatives across numerous channels...
Staff

ICC inks long-term partnership with DP World to accelerate growth of cricket

The International Cricket Council (ICC) has named Dubai-based global smart end-to-end supply chain logistics solutions provider DP World as its Official Global Logistics Partner. Beginning with the 2023 ICC World Test Championship Final on Wednesday in London, the UK, the collaboration will cover all significant ICC tournaments across both men’s and women’s cricket, including the...
Staff

Tamil Nadu Premier League (TNPL) inks deal with FanCode

The Tamil Nadu Premier League (TNPL) has partnered with FanCode, which has gained the exclusive digital rights for the domestic cricket league. The deal will see FanCode livestream the TNPL, which gets underway from July 12.  Yannick Colaco, Co-Founder, FanCode, commented: “We’re thrilled to be partnering with TNPL, one of India’s biggest domestic T20 Leagues....
Aditya Chaudhuri

Farmley on-boards Rahul Dravid as brand ambassador

Indian dry fruits and nuts brand Farmley has announced former Indian cricketer Rahul Dravid as its first-ever brand ambassador. As per the agreement, Dravid will be endorsing Farmley’s line of 100% adulteration-free dry fruits, which are supplied from 5000+ reputable farmers and producers.  Commenting on his association with Farmley, Rahul Dravid said: “People these days...
Staff

Maharashtra government launches Swachh Mukh Abhiyan with Sachin Tendulkar 

Indian cricketing legend Sachin Tendulkar has been named the “Smile Ambassador” for the Maharashtra government’s “Swachh Mukh Abhiyan” initiative. In a Memorandum of Understanding (MOU) signed for five years, the Maharashtra government has entrusted Tendulkar with the duty of promoting this programme as a goodwill ambassador. The Department of Medical Education’s Oral Health Mission was...
Staff

The Hundred gets new captains

There are some new captains set to feature in The Hundred this season, with the likes of Ellyse Perry, Sophie Ecclestone and Tom Abell taking up leadership roles. Perry will captain Birmingham Phoenix with Moeen Ali, Sophie Ecclestone will captain Manchester Originals, while Tom Abell will lead Welsh Fire. Ecclestone will be the Originals’ captain...
Aditya Chaudhuri