Cricket News

Tide and Sociowash have teamed up to develop an integrated promotional campaign featuring Punjab Kings (PBKS) captain and Team India batter Shikhar Dhawan as well as youngsters Arshdeep Singh and Shahrukh Khan.   The partnership was announced in a small teaser movie called “Sadde Punjab ka Naya Favourite“, which also served as Tide Liquids’ entry...

Former Indian cricket team captain and ex-Board of Control for Cricket in India (BCCI) President Sourav Ganguly has been announced as a brand ambassador for Tripura Tourism. The announcement was made by Tripura’s Chief Minister, Manik Saha, following a meeting between Tripura Tourism Minister Sushanta Chowdhury, other state officials, and Ganguly at his Kolkata home. ...

Indian professional cricketer Veda Krishnamurthy has signed up with Real Sports, a sports marketing firm from JetSynthesys. The arrangement intends to enhance Krishnamurthy’s reputation as a cricketer and entrepreneur worldwide.  JetSynthesys, a digital entertainment and technology firm with headquarters in Pune, is a global player in gaming and esports, digital entertainment, wellness and lifestyle, with...

Launching a new ad campaign, Nestlé India’s instant noodles brand Maggi has teamed up with Indian professional wicketkeeper and batter Rishabh Pant. The recently-released advertisement shows how the noodles brand adds life to friends’ shared moments. A variety of digital platforms are being used to promote the campaign, which was curated by McCann India. Speaking...

I sat down with optimism and hope before the Royal Challengers Bangalore took on the Gujarat Titans last Sunday, just like I sat down before Rahul Dravid’s men took on the Kolkata Knight Riders in the first-ever IPL game back in 2008.  Every RCB fan would surely have been devastated after we lost to Gujarat...

Bangladesh has a deep-seated passion for cricket that is more like a religion, and for a good reason. As far as cricket is concerned, the country has come a long way since before independence. From winning the 1997 ICC Trophy and receiving full ICC membership in 2000 to reaching the 2015 Cricket World Cup semi-finals...

Sourav Ganguly, former BCCI president and captain of the India men’s national cricket team, has been named a brand ambassador for Rana Group, a conglomerate of EV and agritech manufacturing businesses. As part of its Erisha E Mobility portfolio, the company has also introduced an electric three-wheeler for the L5 market while also revealing plans...

The Royal Challengers Bangalore (RCB) have partnered up with Rario, the first authorised digital collectibles platform for cricket. The RCB and many other cricket players’ fans will benefit from this historic cooperation by gaining access to the unique, blockchain-powered memorabilia that will feature the Bengaluru-based side’s players. These cards will make it easier for fans...

Sunrisers Hyderabad’s official sponsor TCL has renewed their partnership for a fourth time. As part of their partnership with Sunrisers Hyderabad, TCL, the Chinese electronics entity launched an exclusive brand campaign. The goal of the campaign is to raise TCL’s profile among cricket fans. A digital video launching the ad included members of the SRH...

Indian professional cricketer Virat Kohli has been announced as a brand ambassador for Indian mattress company Duroflex. Through this collaboration, Duroflex aims to further convey its ongoing commitment to informing consumers about the link between obtaining adequate sleep and leading a healthier, happier life. The company aims to own the narrative and promote deeper conversations...