Cricket News

playR inks partnership deals with four Indian Premier League (IPL) teams

playR, a sports and lifestyle brand, has partnered with four Indian Premier League (IPL) teams as their Exclusive Global Merchandise Partner. The teams are: the Mumbai Indians (MI), the Chennai Super Kings (CSK), the Punjab Kings (PBKS) and the Rajasthan Royals (RR). The partnership aims to enable fans across the globe feel more connected to...
Aditya Chaudhuri

Mumbai Indians (MI) extend Haptik partnership

Five-time Indian Premier League (IPL) champions Mumbai Indians (MI) have announced an extension of their partnership with Indian artificial intelligence (AI) platform Haptik.  The MI fan following has increased significantly because of the relationship between the Indian cricket franchise and the AI startup, enabling them to reach 1.5 million admirers in January 2021. The Haptik...
Aditya Chaudhuri

Reebok India launches Suryakumar Yadav-starrer ad campaign

Reebok India, the Indian division of the American fitness footwear and clothing company, recently launched the “I am the new” marketing campaign starring Indian batter Suryakumar Yadav alongside Indian actress Taapsee Pannu. The 32-year-old was seen in this new commercial sharing his inspiring tale of overcoming obstacles, focusing his energy, and forging his own route, which...
Staff

Uber releases new campaign with Indian athletes

Uber has released the latest campaign for its three-wheeler mobility product: Uber Auto. The “resilient aspirers” campaign has Indian cricketers Yashaswi Jaiswal and T Natarajan starring along with the country’s first female bouncer, Mehrunissa Shaukat Ali. The campaign highlights the daily struggles of everyday commute and how that should not stop us from chasing our...
Aditya Chaudhuri

Timex India launches new campaign with Gujarat Titans (GT)

With their reliable timekeeper Timex at their side, the champions decide to push past their limits by doing what motivates them.  Timex India advertises themselves as the official timekeepers of the defending IPL champion Gujarat Titans with the campaign “Timex – Choice of The Titans” for their IPL debut. This alliance enhances the champion’s spirit....
Staff

Shubman Gill joins beatXP family

Gurugram-based Indian fitness and wellness startup beatXP has roped in ace Indian cricketer Shubman Gill to promote its latest collection of smartwatches.  Gill will be helping the firm reach out to wider audiences across the country through his recent growing popularity.  Also read: Shubman Gill’s Brand Endorsements and Sponsors Speaking about his new partnership, Shubman...
Aditya Chaudhuri

Virat Kohli and Anushka Sharma take part in “Let There Be Sport” event

Virat Kohli and Anushka Sharma took the city of Bengaluru by surprise with a one-of-a-kind and spontaneous consumer-facing event organised by PUMA India as part of its “Let There Be Sport” platform. The two brand ambassadors made an unannounced visit to a co-working space and a residential complex to promote adoption of sports and fitness...
Staff

Star Sports ropes in Rishabh Pant as latest Believe Ambassador

Star Sports has announced its latest “Believe Ambassador’ — Indian wicketkeeper-batter Rishabh Pant. Pant joins Star Sports’ elite roster, which already includes Hardik Pandya, KL Rahul, Ravindra Jadeja, Shreyas Iyer and Virat Kohli. The “Believe Ambassadors” work on various Star campaigns and projects across the country to “grow the popularity of the sport and drive fandom,...
Aditya Chaudhuri

SuperSport and ICC renew partnership

The International Cricket Council (ICC) has renewed its partnership with South African sports broadcaster SuperSport International. The new deal will see SuperSport continue to broadcast all global ICC events to 52 African countries till the end of 2031. The partnership, which started in 2007, will continue for a further eight years and also cover the...
Staff

Rohit Sharma joins JioCinema family

Viacom18 has announced India men’s national cricket team captain Rohit Sharma as the latest JioCinema brand ambassador. The deal sees Sharma leave his role with Star Sports to join JioCinema. As per the agreement, Sharma will collaborate with JioCinema on a host of multimedia campaigns focused around making sports-viewing synonymous with digital.  Rohit Sharma, spoke...
Aditya Chaudhuri
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