Cricket News

The Hongkong and Shanghai Banking Corporation Limited (HSBC) India has roped in Indian cricketer Virat Kohli as a company brand influencer. The role will see Kohli working with HSBC India to promote its vision of “opening up a world of opportunity”. Kohli will be headlining a host of multimedia campaigns for the bank.  Also read:...

India men’s senior national cricket team head coach and former player Rahul Dravid has been roped in by Indian aluminium formwork entity Knest as a brand ambassador. Nitin Mittal, Chairman & MD, Knest, said: “We have been fans of Dravid and everything he symbolises. His resilience, humility & masterful ability has always inspired us. He...

Indian sportswear brand Parimatch Sports has roped in Chennai Super Kings (CSK) cricketer Shivam Dube as a brand ambassador. Parimatch released a stated, which read: “Shivam made his T20 debut in the Syed Mushtaq Ali Trophy 2016 when he played for Mumbai and made his one-day debut a year later. However, it was in the...

Indian Premier League (IPL) franchise Punjab Kings (PBKS) have announced a new partnership with AITMC Ventures Private Limited (AVPL), a leading training partner with National Skill Development Corporation (NSDC). The partnership will see AVPL Drones branding present on the PBKS player caps and also at the team’s home ground — the Punjab Cricket Association IS...

Indian cricketer and Gujarat Titans star Shubman Gill has been roped as a “Shower Ambassador” by men’s personal grooming brand Fiama Men.  The partnership was launched through an advertisement campaign focused on how young men are approaching showers as an everyday fun routine rather than a chore. Through the campaign and his role as brand...

7UP is teaming up with the Royal Challengers Bangalore (RCB) to become the “Official Refreshment Partner” of their men’s team for the 2023 Indian Premier League (IPL) season. The partnership intends to strengthen connections with sports enthusiasts across the country and establish 7UP as this IPL season’s must-have refreshment. Naseeb Puri, Senior Marketing Director, Energy,...

The Royal Challengers Bangalore (RCB) have announced ITC Master Chef Creations as their men’s team’s Official Gourmet Food Partner for the 2023 Indian Premier League (IPL) season. The partnership entails collaboration over meals, recipes, combos and match-time snacks. Also read: Royal Challengers Bangalore Sponsors 2023 Rajesh Menon, Head, Vice President of the RCB, said: “We...

Indian Premier League (IPL) franchise Punjab Kings (PBKS) have announced a new partnership with laundry detergent brand Tide, which will see the latter join as the former’s Official Laundry Partner. The partnership will have Tide Liquids’ logo present on the leading leg trouser of the PBKS playing jersey. Also read: Punjab Kings (PBKS) Sponsors 2023...

Indian Premier League (IPL) franchise Rajasthan Royals (RR) have confirmed Schneider Electric as their Official Sustainability Partner for a second season running. Along with Schneider Electric, the Royals have also on-boarded Schneider Electric-owned Luminous Power Technologies as their Title Sponsor for the on-going Indian Premier League (IPL) season.  Also read: Rajasthan Royals (RR) Sponsors 2023...

The Indian Premier League (IPL) is by no means a done deal when it comes to growing financially. It only seems to get bigger as the years go by. Sponsors play a huge role in the success of the tournament, and the IPL gets offers from some of the largest companies; some stick on, some...