Aditya ChaudhuriViacom18 has announced India men’s national cricket team captain Rohit Sharma as the latest JioCinema brand ambassador. The deal sees Sharma leave his role with Star Sports to join JioCinema.
As per the agreement, Sharma will collaborate with JioCinema on a host of multimedia campaigns focused around making sports-viewing synonymous with digital.
Rohit Sharma, spoke about his new partnership with JioCinema, stating:
“JioCinema is leading the way in transforming how sports is consumed in India across mobile phones and connected TV. The remarkable range of choices it provides fans is truly empowering. I am very pleased to associate with JioCinema and be part of this journey as it enables the shift to the digital platform and offers a higher degree of flexibility, accessibility, interactivity, and personalisation to cricket fans.“
Anil Jayaraj, CEO, Viacom18 Sports, said:
“Rohit Sharma embodies the spirit of sportsmanship, and unmatched leadership, representing the values that fans and players alike hold dear. Our presentation of sports and the ongoing TATA IPL have a synergy in Rohit’s ability to connect with fans, and this partnership is a natural extension to our quest in leading India on a path that represents an exciting future.“
JioCinema released a statement on signing Rohit Sharma, which read as follows:
“Star cricketer and captain of Indian men’s team Rohit Sharma has come onboard as the brand ambassador for JioCinema. He’s moved to digital from TV. This shows that JioCinema is not just gaining industry talent, viewers and advertisers but star brand ambassadors too. We’ll keep building on our offerings and ensure that digital streaming gives innovative and unique experiences to millions of our viewers.“
