Formula 1 News

17-year-old American racer Lia Block has been announced as the latest driver of the Williams Racing Driver Academy and will, therefore, represent the team in the 2024 season of F1 Academy. Block, who became the youngest ARA champion ever after winning the 2023 American Rally Association Open Two-Wheel Drive, will be racing with McLaren junior...

After 21 races in a record-breaking season, in which we have seen Max Verstappen and Red Bull wrap up their Drivers’ and Constructors’ titles, respectively, with the latter also securing their first-ever 1-2 in the Drivers’ Standings, we come to the season finale of the 2023 Formula One season in Abu Dhabi. Verstappen keeps on...

Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set to expire after 2024.  The latest extension will see TAG Heuer continue to have branding presence on the race suits of the Red Bull drivers...

Epic Games’ popular video game Fortnite has a new interesting crossover as Formula One icon Lewis Hamilton joins their Icon Series skin collection. Hamilton was revealed in the trailer which not only starred the seven-time world champion but also his dog, Roscoe! Also Read – Lewis Hamilton’s Sponsors, Endorsements, Ventures and Activism The Lewis Hamilton...

Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider.  ServiceNow, as per the AMF1 agreement, will streamline the AMR Technology Campus onto its platform and have its services and technologies integrated across the team’s...

Italian Formula One team AlphaTauri have announced a special one-race partnership agreement with Japanese multinational video game publisher Bandai Namco Entertainment, thereby bringing its GUNDAM brand to the inaugural Las Vegas Grand Prix 2023.  The partnership will see AlphaTauri drivers Yuki Tsunoda and Daniel Ricciardo showcasing GUNDAM decals—RX-78-2 GUNDAM and XVX-016 GUNDAM Aerial—on the headrests...

F1 Academy has released the calendar for 2024 which will see seven races in the calendar. After its debut season in 2023, the second season of the all-women’s racing series will have seven-rounds, starting with the race in Saudi Arabia in March and finishing with the Abu Dhabi race in December. The upcoming season will...

British Formula One team Williams Racing have announced a new partnership with technology firm THG, which thus joins as their Official Partner across Nutrition, Technology & Ecommerce and Sustainability.  As per the agreement, THG’s online sports nutrition brand Myprotein becomes Williams’ Official Nutrition Partner, while its digital commerce brand Ingenuity becomes the team’s Official Technology...

With both the Constructors’ and Drivers’ Championships secured by Red Bull, racing heads to Austin for the 2023 United States Grand Prix, with all eyes on Red Bull to see if they can maintain this season’s consistency for the remainder of the races. With Daniel Ricciardo returning, Haas’ home race, and one Red Bull driver...

British Formula One team Williams Racing have announced a new multi-year partnership with sportswear brand PUMA, which thus becomes an Official Partner of the team starting with the 2024 Formula One season.  The agreement will see PUMA provide Williams with “official team kit and driver racewear as well as manufacturing and distributing replica apparel and...