DFB partners with Klarna
The German Football Association (DFB) has announced a partnership agreement with online payment services firm Klarna, which thus becomes a Commercial Partner of the Germany men's national football team. The...
The German Football Association (DFB) has announced a partnership agreement with online payment services firm Klarna, which thus becomes a Commercial Partner of the Germany men's national football team. The...
English professional footballer Jude Bellingham has been revealed as a brand ambassador of British soft drinks brand Lucozade as part of a multi-year agreement. The Real Madrid CF star will...
Los Angeles Football Club (LAFC) have announced a partnership agreement with Ontario International Airport (ONT), which thus becomes the Official Airport of the Major League Soccer (MLS) side. The deal...
This article contains information regarding the organisations enjoying a strong branding presence across the Brazil men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Following are the organisations acting as official sponsors and partners of the CONMEBOL Copa América, the premium continental men’s football competition in South America, and enjoying a strong branding presence...
South America's football-governing body, CONMEBOL, has roped in hospitality agency Absolut Sport as the Official Travel Partner for the upcoming Copa América 2024. The partnership sees CONMEBOL and Absolut Sport...
Cristiano Ronaldo has been roped in as an investor and official global ambassador by human performance company WHOOP. The partnership will see WHOOP work with the Portuguese professional footballer on...
Atlético de Madrid have signed a sponsorship agreement with e-commerce platform ComAve, which thus becomes an official sponsor of the Spanish professional football club. The partnership, kicking off from the...
The English Premier League has announced a multi-year trading card partnership agreement with Fanatics Collectibles. The agreement, kicking off in June 2025, will see Fanatics become the Exclusive Provider of...
AC Milan have announced a partnership agreement with TG.Casino, which thus becomes the Official Regional iGaming Partner of the Italian professional football club in Europe. The deal will see Milan...
This article contains information regarding the organisations enjoying a strong branding presence across the Spain men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Burnley Football Club have announced a multi-year partnership agreement with British apparel brand Castore, which will thus become the club's Official Technical Partner from the 2024/25 season onwards. Castore will...
This article contains information regarding the organisations enjoying a strong branding presence across the Ecuador men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Chile men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Bolivia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Major League Soccer's (MLS) Inter Miami CF have announced a multi-year partnership agreement with global payment tech giant Visa. As per the deal, Visa will become the club's first-ever Official...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Southampton Football Club as their...
Former English professional footballer Micah Richards has been roped in as an Official Brand Ambassador by Innovative Eyewear. The deal covers the following Innovative Eyewear brands: Lucyd, Nautica, Eddie Bauer,...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Leicester City Football Club as...
This article contains information regarding the organisations enjoying a strong branding presence across Ipswich Town Football Club’s (ITFC) physical and digital assets as their sponsors for the 2023/24 season. Principal...
Premier League-bound Ipswich Town FC (ITFC) have announced a partnership extension agreement with the Mediterranean Shipping Company (MSC), which will continue on as the Primary Partner of the club for...
Major League Soccer (MLS) has announced a multi-year deal with tyre and wheels retailer Discount Tire, which thus becomes the Official Tire Retailer of MLS, the MLS All-Star Game presented...
Anand Milk Union Limited (Amul) is an Indian state government-owned dairy-based cooperative society officially named the Gujarat Milk Marketing Federation and falls under the ownership of Gujarat Cooperative Milk Marketing...
This article contains information regarding the organisations enjoying a strong branding presence across the Paraguay men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Venezuela men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
FC Bayern Munich have extended their long-standing partnership agreement with global commercial vehicle manufacturer MAN Truck & Bus for an additional three years. The deal, now running until 2027, will...
BetMGM, the exclusive sports betting division of MGM both online and in MGM casinos, is set to take over as the Official Training Wear Partner of Tottenham Hotspur FC starting...
Manchester City star Erling Haaland has teamed up with mobile game Clash of Clans and will thus be available in-game as a playable character. The Norwegian striker will become the...
Global insurance firm AXA and Liverpool Football Club have announced a five-year extension agreement of their partnership.
Real Madrid CF have roped in financial services and technology innovator Ouro as an Exclusive Sponsor of their men's and women's first teams following a new strategic partnership agreement. As...
Read all the latest news on Page 17.
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