English professional football club Tottenham Hotspur FC have announced a second global partnership with international travel and lifestyle brand TUMI, which has become Spurs' Official Partner for their men's team's...
American cosmetics company Estée Lauder is set to team up with English professional football club Manchester United FC to reach and engage their extensive fanbase in China and the Asia...
FICO, an analytics software solutions and services provider, has announced a new partnership with English professional football club Chelsea FC, joining as their Primary Partner ahead of their men's team's...
English professional football club Nottingham Forest FC have announced a partnership expansion with software firm Ideagen, which will become the club's Official Sleeve Partner for the 2023/24 season. Ideagen, which...
Following are the organisations sponsoring the 2023 FIFA Women's World Cup, which is set to be held in nine cities across Australia and New Zealand, and enjoying a strong branding...
This article contains information regarding the organisations enjoying a strong branding presence across the Sweden men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
FIFA has announced a new partnership deal with entertainment platform TikTok ahead of the FIFA Women's World Cup 2023, scheduled to be held in Australia and New Zealand from July...
This article contains information regarding the organisations enjoying a strong branding presence across the Japan men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Betting company BK8 has extended its partnership as the Official Training Wear partner of English professional football club Burnley FC for the upcoming season. As part of the agreement, BK8's...
The National Women's Soccer League (NWSL), the top tier of professional women's club football in the US, has announced a new partnership with recovery technology brand Therabody. The partnership sees...
English professional football club Tottenham Hotspur FC have announced a new partnership with Shutterstock, which becomes the club's Official Photography Supplier. As per the deal, Shutterstock will use Spurs' platform...
English professional football club Chelsea (CFC) have announced a new multi-year partnership with Oman Air, which joins the London club as their Official Airline Partner. The national carrier of the...
FIFA has announced a new partnership with Yadea, the world’s leading producer of two-wheeled vehicles such as electric-powered motorcycles, bicycles and scooters. Yadea has joined the FIFA portfolio as an...
Trading and investing platform eToro has been announced as the Official Trading Partner of the West Ham United men's and women's teams, following a partnership agreement with the London-based English...
English professional football club Nottingham Forest have renewed their partnership with electrical utility services company E.ON, which will see the firm continue on as the club's Official Sustainability Partner and...
English professional football club Manchester City have announced Asahi Super Dry 0,0% as their Official Training Kit Partner. The partnership will put the Asahi Super Dry logo on all of...
Thai travel retail group King Power has signed a new partnership agreement with English professional football club Leicester City, which it also owns, returning as the team's Official Principal Partner. ...
Logan Paul and KSI's brand partners with Barcelona. LaLiga heavyweights, Barcelona have roped in isotonic beverages brand PRIME as their Official Hydration Partner. The partnership kicks off from July 1,...
adidas joins as Official Kit Partner. Nottingham Forest has inked a new multi-year partnership with adidas, who will join as the team's Official Kit Partner for all the club teams,...
Sunderland signs multi-year extension. Sunderland AFC has renewed their partnership with leading footwear and apparel firm, Nike. The partnership renewal will see the Nike logo present on the Sunderland club...
English professional football club Aston Villa have announced a new multi-year partnership with online betting firm BK8, which will join the club as their new Principal Partner and front-of-shirt sponsor...
PepsiCo has announced a three-year extension of its partnership with the Union of European Football Associations (UEFA), which will see PepsiCo continue on as a UEFA partner till 2027. PepsiCo...
Former Ukrainian footballer Andriy Shevchenko stars in Gatorade's latest Team Talk campaign video. Shevchenko joins the Gatorade team as a "Confidence Coach". With recent data suggesting that teenagers suffer from...
Sports merchandise retailer Fanatics has inked a new deal with LaLiga, signing a manufacturing and distribution agreement that will see the launch of a new official online LaLiga store later...
English professional football club Liverpool FC (LFC) and Mondel?z International's chocolate confectionery brand Cadbury have announced an extension of their collaboration for additional three years. As part of the new...
The Indian Super League (ISL) is on the verge of completing its ten-year run as India’s premier football tournament. Whether or not the league has been successful and is going...
This article contains information regarding the official sponsors and partners of the Switzerland national football teams.
The English Football League (EFL) — comprising the second (Championship), third (League One) and fourth (League Two) tiers of professional football in England — and Leeds-based British gambling company Sky...
The largest brewer in the world, AB InBev, has renewed its nearly 40-year-old relationship with FIFA as the official beer sponsor of both the FIFA Women's World Cup 2023 and...
Saudi Arabian sports and events firm Sela has signed a shirt sponsorship agreement with English professional football club Newcastle United. The partnership will see Sela serve as Newcastle's principal front-of-shirt...
Read all the latest news on Page 18.
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