This article contains information regarding the organisations enjoying a strong branding presence across Saudi Pro League club Al-Ittihad's physical and digital assets as their sponsors. Strategic Sponsor Jeddah Central Development Company ...
Here is a profile for Zlatan Ibrahimovic detailing information about his brand endorsements, sponsors, investments and charity work. BIO Date of Birth – 3 October 1981 Place of Birth –...
The Union of European Football Associations (UEFA), the governing body of football in Europe, has announced a new multi-year agreement with American multinational corporation Amazon. Amazon has been appointed as...
English professional football club Manchester City have teamed up with international lifestyle and wellness-focused direct selling firm QNET to provide young Africans with a platform to showcase their talent. The...
Spanish professional football club FC Barcelona have announced a partnership with TP Vision — the firm in charge of designing, producing and selling Philips TV, Philips Sound and AOC Audio...
Global health and wellness firm Herbalife has renewed its long-standing partnership agreement with Cristiano Ronaldo. The partnership extension will see Herbalife continue on as the Official Nutrition Sponsor of the...
Europe's football-governing body UEFA has teamed up with PepsiCo to make the UEFA Champions League finals a "zero waste to landfill" by 2026 with help from the following PepsiCo brands:...
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga’s physical and digital assets as its sponsors and partners for the 2022-23 season. Also Read -...
This article contains information regarding the organisations enjoying a strong branding presence across Manchester City FC’s (MCFC) physical and digital assets as their sponsors for the 2022-23 Premier League season....
American global fast food business McDonald's and global football-governing body FIFA have announced an extension of their partnership. This new agreement will now include both the 2026 FIFA Men's World...
Christine Sinclair will go down in history as one of the greatest female footballers of all time. She holds the record for the most international goals scored across the sport's...
French fullback Selma Bacha is already a star on the biggest stage. Having debuted at the age of 17 for Olympique Lyonnais, she has gone on to win four UEFA...
Smartphone and television brand Xiaomi's Indian division, Xiaomi India, has been roped in by the Argentine Football Association (AFA) as the latest sponsor of the Argentina men's national football team....
After three years of successful collaboration, French professional football club Paris Saint-Germain (PSG) and Visit Rwanda have decided to extend their sponsorship agreement until 2025. This new agreement will enable...
The Qatar Football Association (QFA), the governing body of football in Qatar, has announced a continuation of its collaboration with British multinational oil and gas company Shell. Shell, a global...
The following article contains information regarding Indian professional footballer Sandesh Jhingan, his brand endorsement and sponsorship deals, and notable honours. Date of Birth – 21 July 1993 Place of Birth...
International delivery firm FedEx has joined UEFA as a Partner of the UEFA Champions League (UCL). FedEx currently also serves as a sponsor of the UEFA Europa League. Joining as...
The following article contains information regarding Indian professional footballer Rahul Bheke, his brand endorsement and sponsorship deals, and notable honours. Date of Birth – 6 December 1990 Place of Birth...
Here is a profile for Neymar detailing information about his playing career as well as his brand endorsements, sponsors, investments, notable honours and charity work.
English professional football club Manchester City FC have renewed their partnership with online trading platform Axi. The partnership extension will focus on highlighting female representation in football and trading. Axi...
UEFA has roped in food retailer chain Lidl as an Official Partner of UEFA EURO 2024 as well as the European qualifiers. By joining as an Official Partner, Lidl joins...
ndian ice cream brand Havmor Ice Cream have announced a new partnership with defending Indian Premier League champions Gujarat Titans. Havmor will join as an Official Partner of the Gujarat team and have also roped in the Titans' captain Hardik Pandya as their brand ambassador. The partnership kicked off the Havmor's TVC campaign headlined by Pandya. Komal Anand, Managing Director, Havmor Ice Cream, commented, "At Havmor, we are consistently on the journey to delight the consumers with innovative offerings and flavours, and our partnership with Gujarat Titans Team is a perfect fit for us to bring alive this proposition to life. Just like Gujarat Titans established its stamp on the tournament in the very first maiden year, we are confident that with this inspiring partnership we will further strengthen love for our brand amongst the Indian consumers. 'Hardik Pandya is one of the most talented and eclectic players of this generation. It is just natural that we have him as our brand ambassador as we unveil our campaign – ‘It’s that good’. Having him as the face of the brand signifies the spirit of creativity, uniqueness and community love.” Hardik Pandya, Captain, Gujarat Titans, said, "Ice cream is one of my favourite comfort foods and I am excited to partner with Havmor who have consistently earned the love and trust of customers for over 75 years. Their lip-smacking flavours are all about ‘It’s that good’ experience for customers. I look forward to this partnership, especially indulging in some of their delicious and delightful ice creams.”
Belgian footballer and Manchester City star Kevin De Bruyne has signed a new endorsement deal with McDonald's. The partnership will have the Belgian star in a host of marketing campaigns in Belgium and along with his wife Michele Lacroix, both will join the Ronald McDonald Children's Fund. De Bruyne and his wife have been named as ‘godparents’ of the charitable organisation, which helps hospitalised children stay together with their families. De Bruyne has a management deal with Roc Nation Sports, which is owned by American musician Jay-Z. De Bruyne already has sponsorship deals with Nike, Electronic Sports (EA), Orange, and crypto firm Phemex. Speaking about his partnership with McDona;d's, Kevin De Bruyne, said, "It’s very fulfilling to use my platform for good and to work with brands who are aligned with that makes it a lot easier for me to partner up with them as we have a common goal. The team at Roc Nation Sports International understood this, and when McDonald’s was brought to the table; it was an instant connection. 'Last year I sat down with the team at Roc, outlining my commercial strategy moving forwards, it was to work with global brands and create meaningful partnerships that will involve the family.
Premier League giants Liverpool have extended their partnership with leading full-service travel site Expedia. The extension will see Expedia continue on as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years. The partnership extension will see Expedia continue to provide fans with unique experiences including offering fans free transport for LFC Women's away matches in the Barclays Women's Super League. Liverpool and Expedia will also continue to collaborate on the content series campaign, 'Nothing Beats Being There'. Expedia has been a Partner of the Liverpool team since 2020. Ben Latty, Commercial Director at Liverpool FC, commented, "We’re thrilled to announce the extension of our partnership with Expedia for another four years. Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”
England and Manchester City footballer Jack Grealish has signed a long-term agreement with PUMA, joining the German sportswear brand as a brand ambassador. Prior to joining PUMA, Grealish was with...
This article contains information regarding the organisations enjoying a strong branding presence across the Premier League’s physical and digital assets as its sponsors for the 2022-23 season. Also ReadPremier League...
With the aim of bridging the gender gap in cricket, PUMA disclosed how a Google search about the Indian cricket team captains only displays the men’s team skippers Rohit Sharma...
Sponsors are not only a massive revenue source in football, but also a determining factor in the aesthetic of a club’s jerseys and the legacy that may or may not...
Indian professional football club Kerala Blasters have announced an agreement with Indian cricketer Sanju Samson. Samson, who hails from Thiruvananthapuram, Kerala, has been on-boarded by the Indian Super League outfit...
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Atlético de Madrid’s physical and digital assets as their sponsors and partners for the 2022-23...
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