Football Sponsorships
Nottingham Forest FC ink partnership with Floki
Nike vs Puma vs Adidas: A Comprehensive Comparison in the 2023-2024 Football Equipment Market
The football equipment market has undergone significant changes during the 2023-2024 season, marking a shift in the dominance of traditional giants like Nike and Adidas. Puma, alongside other emerging brands, is gaining ground, altering the landscape of football sponsorships, kit designs, and market share. This article delves into the intricacies of these changes, comparing Nike,...
Serie A 2024/25 Sponsors
West Ham United FC extend EVA Air partnership
AFC Champions League Elite 2024/25 Sponsors
Following are the organisations acting as the official sponsors and partners of the AFC Champions League Elite—the premium club-football offering of Asian football’s governing body AFC (Asian Football Confederation)—and thus enjoying a strong branding presence across its physical and digital assets for the 2024/25 season. Global Partners Neom Neom, an urban area being built by...
Premier League teams’ kit suppliers for 2024/25 season
Nottingham Forest partner with Betway
English football club Nottingham Forest have signed a new long-term partnership with global online sports betting and gaming brand Betway, who will join as the club’s Official Betting Partner. The deal will see Betway have their logo present on the LED advertising boards around the pitch at the City Ground during all Premier League, FA...
UEFA nets bet365 deal
UEFA have announced a new three-year partnership with gambling company bet365, who joins as the Official Sports Betting Partner. bet365 will get brand visibility at the stadiums, on digital platforms and through other marketing campaigns. bet365 will also work with UEFA on various other giveaways and fan experiences. Guy-Laurent Epstein, Director of Marketing at UEFA,...
Manchester City joins forces with Yili Group
Reigning Premier League champions Manchester City have announced a new multi-year partnership agreement with Asian dairy producer Yili Group. Yili Group will be joining the English champions as their Official Dairy Partner and there will be City branding across Yili Group’s products in the Chinese and Southeast Asian markets. Both will also work together on...
