Football Sponsorships

ndian ice cream brand Havmor Ice Cream have announced a new partnership with defending Indian Premier League champions Gujarat Titans. Havmor will join as an Official Partner of the Gujarat team and have also roped in the Titans' captain Hardik Pandya as their brand ambassador. The partnership kicked off the Havmor's TVC campaign headlined by Pandya. Komal Anand, Managing Director, Havmor Ice Cream, commented, "At Havmor, we are consistently on the journey to delight the consumers with innovative offerings and flavours, and our partnership with Gujarat Titans Team is a perfect fit for us to bring alive this proposition to life. Just like Gujarat Titans established its stamp on the tournament in the very first maiden year, we are confident that with this inspiring partnership we will further strengthen love for our brand amongst the Indian consumers. 'Hardik Pandya is one of the most talented and eclectic players of this generation. It is just natural that we have him as our brand ambassador as we unveil our campaign – ‘It’s that good’. Having him as the face of the brand signifies the spirit of creativity, uniqueness and community love.” Hardik Pandya, Captain, Gujarat Titans, said, "Ice cream is one of my favourite comfort foods and I am excited to partner with Havmor who have consistently earned the love and trust of customers for over 75 years. Their lip-smacking flavours are all about ‘It’s that good’ experience for customers. I look forward to this partnership, especially indulging in some of their delicious and delightful ice creams.”

Belgian footballer and Manchester City star Kevin De Bruyne has signed a new endorsement deal with McDonald's. The partnership will have the Belgian star in a host of marketing campaigns in Belgium and along with his wife Michele Lacroix, both will join the Ronald McDonald Children's Fund. De Bruyne and his wife have been named as ‘godparents’ of the charitable organisation, which helps hospitalised children stay together with their families. De Bruyne has a management deal with Roc Nation Sports, which is owned by American musician Jay-Z. De Bruyne already has sponsorship deals with Nike, Electronic Sports (EA), Orange, and crypto firm Phemex. Speaking about his partnership with McDona;d's, Kevin De Bruyne, said, "It’s very fulfilling to use my platform for good and to work with brands who are aligned with that makes it a lot easier for me to partner up with them as we have a common goal. The team at Roc Nation Sports International understood this, and when McDonald’s was brought to the table; it was an instant connection. 'Last year I sat down with the team at Roc, outlining my commercial strategy moving forwards, it was to work with global brands and create meaningful partnerships that will involve the family.

Premier League giants Liverpool have extended their partnership with leading full-service travel site Expedia. The extension will see Expedia continue on as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years. The partnership extension will see Expedia continue to provide fans with unique experiences including offering fans free transport for LFC Women's away matches in the Barclays Women's Super League. Liverpool and Expedia will also continue to collaborate on the content series campaign, 'Nothing Beats Being There'. Expedia has been a Partner of the Liverpool team since 2020. Ben Latty, Commercial Director at Liverpool FC, commented, "We’re thrilled to announce the extension of our partnership with Expedia for another four years. Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”

England and Manchester City footballer Jack Grealish has signed a long-term agreement with PUMA, joining the German sportswear brand as a brand ambassador. Prior to joining PUMA, Grealish was with rival American brand Nike. PUMA’s boot dead with Grealish is reported to be the highest for a British player in the brand’s history. Grealish will...

This article contains information regarding the organisations enjoying a strong branding presence across the Premier League’s physical and digital assets as its sponsors for the 2022-23 season. Also ReadPremier League Sponsors 2023–24Premier League Sponsors 2021–22Premier League Sponsors 2020–21 OFFICIAL PARTNERS LEAD PARTNER: EA Sports EA Sports has held a license for the English topflight for...

With the aim of bridging the gender gap in cricket, PUMA disclosed how a Google search about the Indian cricket team captains only displays the men’s team skippers Rohit Sharma and Hardik Pandya, while unfairly excluding the women’s national team skipper Harmanpreet Kaur.  With a video posted on social media that has gone viral, PUMA...

Sponsors are not only a massive revenue source in football, but also a determining factor in the aesthetic of a club’s jerseys and the legacy that may or may not follow. Here’s a list of each and every Premier League club and their principal sponsor for the 2022-23 season. Also Read – Premier League clubs...

Indian professional football club Kerala Blasters have announced an agreement with Indian cricketer Sanju Samson.  Samson, who hails from Thiruvananthapuram, Kerala, has been on-boarded by the Indian Super League outfit as a brand ambassador. Nikhil Bharadwaj, Director of Kerala Blasters FC, stated: “Sanju is a national icon, and we are thrilled to welcome him to...

This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Atlético de Madrid’s physical and digital assets as their sponsors and partners for the 2022-23 season. Main Partners WhaleFin WhaleFin is a September 2020-founded cryptocurrency exchange platform owned by Amber Group and headquartered in Belgium.  Atlético Madrid signed WhaleFin as...

English football club Manchester United have signed Safia Middleton-Patel for the women's team, following the 18-year old signing her first professional contract with the club. The young goalkeeper who has been with United since 2020, was also a member of the U-21 WSL Academy League and cup winning team last season and now has moved to the first team. Middleton-Patel is the 10th player to sign for the women's first team from the Academy since its reformation in 2018. Speaking about her new contract, Safia Middleton-Patel, said, "I’m over the moon to sign professionally with Manchester United. It’s a surreal moment for me and my family. I have to say a massive thank you to all the staff - everyone has been amazing with me throughout my journey to get here.”