Football Sponsorships

Adidas has teamed up with fashion designer Stella McCartney to launch an exclusive Arsenal women's team collection. The collaboration is the first-ever joint venture between McCartney and a women's football team. The collection is created around celebrating the Arsenal women's team both on and off the pitch. The 10-piece range will also have full-zip hoodies. Along with the women's collection, McCartney will also design a gender-neutral pre-match jersey that will be worn by both the women's and the men's team of Arsenal FC. The women's collection will be first worn on March 26 during the North London Derby when Arsenal face Tottenham Hotspur, while the men's team will sport their pre-match jersey on April 4 when they travel to Crystal Palace.

Premier League champions Manchester City have announced a collaboration with North American esports organisation FaZe Clan. The partnership will see Man City team up with FaZe Clan to host a pop-up event at their home ground, the Etihad Stadium, on April 9, 2022. The event is set to feature a host of gaming activations, prize...

EPOS joins as Official Audio Partner. Paris Saint-Germain Esports have unveiled audio equipment brand EPOS as their new Official Audio Partner. The new partnership will see EPOS serve as the audio equipment provider for PSG Esports’ Dota 2 team – PSG.LGD. The team will be using EPOS’ H6PRO Closed Acoustic Gaming Headset, which ‘delivers ultimate...

Parions Sport joins as the club’s Principal Betting Partner. Ligue 1 side Paris Saint-Germain have announced Parions Sport as their Principal Betting Partner for the 2022/23 Ligue 1 season. The sportsbook brand of Française des Jeux has signed a multi-year deal which is reported to be worth €5 million per season. Parions Sport will be...

Puma becomes the Official Technical Partner of the Italian topflight. Serie A has signed a long-term partnership with German sports company Puma, which will see it become the league’s Official Technical Partner beginning from the 2022/23 season. Puma will serve as the Official Match Ball Provider for all Serie A matches, the Primavera 1 competitions,...

Avery Dennison to continue on as a Premier League partner until 2024/25. The Premier League has extended its partnership with materials and manufacturing firm Avery Dennison, with the new deal set to run until the end of the 2024/25 season.Avery Dennison will continue to provide all Premier League clubs with names, numbers and sleeve badges...

Fast unveiled as the club’s Official One-Click Payment Partner.   Premier League club Tottenham Hotspur have announced US-based technology company Fast as their Official One-Click Payment Partner. The partnership will allow Fast to integrate its technology and offer a one-click payment button for fans when they purchase through the Spurs Shop online. The one-click method...

After winning the FA Cup and the FA Community Shield, the Gunners couldn’t have possibility anticipated their 2020-21 season to go as badly as it eventually did. No trophy, sub-par and uninspiring performances, and no European football for the first time in nearly a quarter of a century; Arsenal are as average as they have...

Sean Dyche’s Burnley side might come across monotonous by the virtue of their playing style, but there’s no denying that his methods are efficient and brings stability, which is particularly crucial for a club with resources and commercial might as limited as Burnley’s compared to their other Premier League counterparts. At least for now, the...

The Italian coffee brand expands partnership to cover Arsenal’s women’s team.   Italian coffee brand Lavazza has extended and further grown its partnership with Arsenal FC, which will now see the former serve as the latter’s women’s team’s Official Coffee Partner. The multi-year partnership will see Lavazza join Mastercard in the same sponsorship category. Lavazza...