Football Sponsorships

Iconic French football club Olympique de Marseille (OM) (www.OM.fr/en), and APO Group (www.APO-opa.com), the leading Pan-African communications consultancy and press release distribution service, today announced a multi-year agreement making APO Group the Official Partner of Olympique de Marseille’s OM Africa (www.OM.fr/en/omafrica) development programme. The agreement, making APO Group the club’s first African partner, was formalized...

Here are the sponsors for the Paraguayan Men’s National Football Team ahead of the CONMEBOL 2021 Copa América. Name of the football association – Paraguayan Football Association (Spanish: Asociación Paraguaya de Futbol; APF)   Tigo Sports – Paraguayan television broadcaster Tigo Sports is the official broadcaster of the APF, having signed a three-year US$55m deal in 2020.  ...

Here are the sponsors for the Peruvian Men’s National Football Team ahead of the 2021 CopaAmérica this summer.Name of the football association – Peruvian Football Federation (Spanish: Federación Peruana deFutbol or FPF) Marathon The Peruvian Football Federation (FPF) signed Marathon as the principal kit supplier in August2018, replacing Umbro. The deal is supposed to run through 2018 – 2022....

Cristiano Ronaldo is a worldwide celebrity, and whatever he does, both on and off the field, has consequences. When the 36-year-old arrived at the Portuguese media conference ahead of his side’s match against Hungary, he saw two Coca-Cola bottles and chose to put them aside, away from the cameras. Although Coca-Cola is a sponsor of...

Here are the sponsors for the Venezuelan Men’s National Football Team ahead of the 2021 Copa América. Name of the football association – Venezuelan Football Federation (Spanish: Federación Venezolana de Fútbol or FVF) Givova – Givova is one of the up-and-coming sports equipment and sportswear manufacturers based out of Scafati, Italy. The brand replaced Adidas in 2019 as Venezuela’s...

Here are the sponsors for the Chilean Men’s National Football Team ahead of the 2021 Copa América. Name of the Football Association: Football Federation of Chile (Spanish- Federación de Fútbol de Chile; FFCh)   Betsson: The Swedish betting company headquartered in Stockholm signed a deal with the FFch as their Official Sponsor in March 2021....

Hard Rock International has commemorated its 50th-anniversary festivities by announcing the appointment of FC Barcelona’s Lionel Messi as its new brand ambassador for the next five years. Messi is the first Argentinian athlete to engage with Hard Rock. Hard Rock has launched a new Messi-inspired product range under its new relationship, accessible in all its...

Here are the sponsors for this year’s UEFA Euro 2020 which is set to be held across eleven European countries (Azerbaijan, Denmark, England, Germany, Hungary, Italy, Netherlands, Romania, Russia, Scotland, Spain) from 11 June – 11 July 2021. Also Read – UEFA Euro 2024 Sponsors Alipay Jack Ma’s Shanghai-headquartered online payment platform signed an eight-year...

Manchester United and England national team’s star player, Harry Maguire, has joined Semper Fortis Esports as a brand ambassador. Maguire will communicate with fans across digital media as a part of the deal while giving his ‘conventional sports expertise’ to adapt it to an esports organization. Like Dominic Calvert-Lewin, the team’s other brand ambassador, Maguire...

Lega Serie A, the governing body of professional football in Italy, has finalised the domestic broadcast package for the 2021-22 to 2023-24 rights cycle which have been carved up between DAZN and Sky Italia. The primary rights have been sealed by over-the-top subscription-based sports streaming service DAZN in a deal approximately worth €850 million per...