Football News

Liverpool signs Turkish Airlines as Main Club Partner

Premier League giants Liverpool FC have announced a new multi-year partnership with Turkish Airlines, who will take up the role of a Main Club Partner from June 1, 2027. Turkish Airlines will enjoy branding on the front of the Liverpool men’s, women’s and Academy team’s playing kits from the 2027/28 season onwards. Turkish Airlines will...
Aditya Chaudhuri

NorthEast United joins hands with Reebok once again

Indian Super League (ISL) franchise NorthEast United has announced a new partnership with sports footwear and apparel brand Reebok, who has joined the club as their shirt sponsor. Reebok’s logo will be present on the right side on the front of NorthEast United’s new jersey.  John Abraham, Co-Owner, NorthEast United FC, said, “Reebok’s sporting heritage...
Aditya Chaudhuri

UEFA signs new deal with STRAUSS

The UEFA has recently announced a new multi-year partnership agreement with workwear, safety equipment and work-wearables brand STRAUSS, who will join as an Official Partner of UEFA refereeing, becoming the first-ever partner for the latter. The three-year partnership will see STRAUSS have their logo present on the refereeing matchday and training kits starting from the...
Aditya Chaudhuri

Tottenham Hotspur expands HPE partnership

English football club Tottenham Hotspur has announced a partnership expansion of their long-standing agreement with enterprise technology firm HPE, who serves as the club’s Official Hybrid  Cloud and IT Enterprise Networking Partner. The partnership expansion will see HPE work on modernising the technology environment that powers the club’s home stadium including ticketless entry and cashless...
Aditya Chaudhuri

London City Lionesses signs new deal with Nike

Women’s Super League club London City Lionesses has announced a new multi-year partnership agreement with Nike. Nike will join as the club’s Official Front-of-Shirt Partner and have their logo present on the right chest of the London City Lionesses’ kits. The partnership will see Nike and the London City Lionesses work together on fan engagement...
Aditya Chaudhuri

Crystal Palace renews Eleven Sports Media partnership

English football club Crystal Palace have announced a renewal of their long-standing partnership with Eleven Sports Media who will continue on as an Official Partner of the men’s team and an Official Women’s Partner for the Palace women’s team as well. Eleven Sports Media will gain rights to the Palace Women’s team and will work...
Aditya Chaudhuri

Burnley signs new deal with betTOM

English football club Burnley FC has announced a new partnership with UK-based betting and gaming brand betTOM, who has joined the club as their Official Betting Partner. The partnership will see betTOM have their logo present on the back of Burnley FC’s men’s and women’s team’s first-team shorts for their home, away and third kits....
Aditya Chaudhuri

Aston Villa joins forces with EA SPORTS FC

Premier League club Aston Villa has announced a new partnership with EA SPORTS FC who has joined the club as their Official Football Action Simulation Video Game Partner and Official Video Game Partner. The partnership will see Aston Villa and EA SPORTS FC work together to bring the fans closer to the team.   Francesco Calvo,...
Aditya Chaudhuri

Crystal Palace inks new multi-year deal with Aurora Utilities

English football club Crystal Palace FC has announced a new multi-year partnership agreement with Aurora Utilities, who have joined the club as their Official Grid Connection Partner. The partnership will see Aurora Utilities have branding at Crystal Palace’s home ground, Selhurst Park across the LED screens and other stadium assets. Aurora Utilities and Crystal Palace...
Aditya Chaudhuri

Is Michael Olise the perfect Salah replacement for Liverpool?

Bayern Munich winger Michael Olise carried on from where he left off last season. His match-winning performance in the Champions League opening game against Norwegian club Bodø/Glimt was an absolute joy to watch. Since moving to the Bundesliga Champions ahead of the 2024/25 season, Olise has established himself as one of the best wingers in...
Neha Johri
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