Football News

West Bengal chief minister Mamata Banerjee has announced that Emami Group has signed a sponsorship deal with East Bengal Football Club. East Bengal’s disastrous run in the Indian Super League last season, which saw them win only one game throughout the entire campaign, resulted in a massive sponsor walkout, jeopardising their chances of participating in...

The France Football Federation (FFF) has announced a three-year partnership with food delivery platform Uber Eats. Uber Eats has already been supporting French football via its title sponsorship of the French topflight, Ligue 1. The deal with the FFF will see the company additionally serve as a major partner to the France national men’s, women’s...

Italian football club Bologna FC have announced a shirt sponsorship deal with British online car retailer Cazoo. The deal, set to commence from the 2022-23 season, is part of Cazoo’s plans to enter the Italian market later this year. The multi-year deal will see the Cazoo logo feature on the front of Bologna’s men’s and...

UEFA’s newly-instated club football trophy is up for grabs. Both AS Roma and Feyenoord have defied all odds to reach this stage and are set to face off in the final at the Arena Kombëtare in Tirana, Albania on Wednesday for the UEFA Europa Conference League Final. Roma are coming into this game off the...

Multinational payTV service Premier Sports has bagged the rights for all UEFA national team competitions from 2022 to 2024 in the United Kingdom, Northern Ireland, Scotland, Wales and the Republic of Ireland. The partnership will include the UEFA Nations League and Euro 2024 qualifiers as well.  Premier Sports will be broadcasting almost 60 matches, which...

The German Football League (DFL) has awarded licences worth more than US$179m for stickers, trading cards and NFTs to three companies: OneFootball, Sorare and Topps, which is a 208% increase from their previous deals. From the 2023/24 season, OneFootball will serve as an Official Partner of the Bundesliga and gain the rights to create digital trading cards and video moments NFTs, which could be collected, traded and sold on their Aera marketplace. Sorare will gain exclusive rights to use NFTs based on the Bundesliga players in a fantasy game, while Topps will have the rights to create physical digital stickers and trading card game and NFT equivalents of the same. All of the NFT-based agreements will last till the end of the 2024/25 season, while Topps’ physical stickers deal will last until the end of the 2028/29 season.

Premier League giants Liverpool have inked a new partnership with cloud-enabled networking brand Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi network solutions provider and the Official Wi-Fi Analytics Provider.  Also Read – Liverpool Sponsors 2021-22 The agreement will see Extreme Networks install Extreme Wi-Fi 6E access points...

Serie A, Italy’s premier football league, has announced a new partnership with global AI-driven sports video technology firm WSC Sports. The deal will see WSC Sports work on creating real-time highlights for all Serie A, Supercoppa Italia and Coppa Italia games. Serie A will use WSC Sports’ tools to capture every moment of the games...

Nike has ended its sponsorship deal with Russian Premier League club Spartak Moscow. The decision comes following the club’s exclusion from European competitions next season after UEFA announced that Russian teams won’t be allowed to participate in major UEFA tournaments for the upcoming 2022-23 season due to the country’s ongoing invasion of Ukraine. Nike, which served as Spartak Moscow’s shirt supplier since 2005, will no longer continue its role with the club. The Russian club have announced that they have started looking for new partners.

UEFA’s second-biggest club football trophy is up for grabs this week. Both Eintracht Frankfurt and Rangers have defied all odds to reach this stage and are set to face off in the final at the Ramón Sánchez Pizjuán Stadium in Seville on Wednesday.  Eintracht Frankfurt became one of the front-runners for the cup when they...