AFC Bournemouth have signed a new partnership agreement with commercial vehicle leasing company Asset Alliance Group, which comes on board as an Official Partner of the club. The partnership will...
The Argentine Football Association (AFA) has roped it American Express (or Amex) American Express as a a Global Sponsor. The expanded deal, set to run until 2026, covers the men's,...
Italian energy company Eni's mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A. The multi-year partnership agreement will see Enilive hold the title...
Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group. The partnership will see AJE Group's energy drink Volt become the Spanish professional football club's...
Heineken has partnered with its brand ambassador, Liverpool FC and Netherlands men's national team star Virgil van Dijk, for its latest campaign titled "Cheers To The Real Hardcore Fans". Van...
Australia's nationwide football-governing body, Football Australia, has signed a partnership agreement with Swiss food and drink conglomerate Nestlé. The partnership, set to be focused on "developing grassroots sports participation", will...
AC Milan have inked a joint partnership agreement with e-commerce platform ComAve and point-of-sale software provider Tamias, on-boarding both as Global Partners. As per the agreement, ComAve will become the...
Juventus Football Club have roped in Tallinn, Estonia-based cryptocurrency exchange zondacrypto as their Official Crypto Exchange Partner. As per the agreement, zondacrypto is set to become the new matchday-shirt sleeve...
Fulham Football Club have announced a partnership agreement with Flyfish. The London-based financial services company has been roped in by the English professional football club as an Official Partner. Speaking...
Al Nassr Football Club have announced a three-year partnership agreement with Adidas. Starting with the 2024/25 season, the three-year deal will see the German sportswear and sports equipment giant become...
BYJU'S has put its three-year global brand ambassadorship agreement with Argentine footballer Lionel Messi on hold, as reported by The Economic Times on Monday. The development comes just over a...
Ahead of former Manchester United player and manager Ole Gunnar Solskjaer’s inaugural India tour, which is being hosted by Tilak Gaurang Shah, a die-hard United fan as well as the...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Football Club Goa as their sponsors...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Hyderabad Football Club as their sponsors...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Kerala Blasters Football Club (KBFC) as...
Real Madrid CF have signed a partnership agreement with US-based multinational tech company HP, which becomes the Spanish professional football club's first-ever Sleeve Partner in a historic deal. HP will...
Arsenal Football Club and Dubai-based real estate developer Sobha Realty have expanded their partnership, with the latter becoming the first-ever Training Ground Naming Rights Partner of the club. The Arsenal...
AC Milan have renewed their partnership with Italian air conditioning solutions provider Clivet. The renewal agreement entails Clivet continuing on as the Milan-based Italian professional football club's Official Air Conditioning...
English professional footballer Harry Kane has joined sustainable performance wear brand Reflo, having been unveiled as the lead investor in the company's seed funding round. The England and Bayern Munich forward...
Major League Soccer (MLS) has signed an agreement with General Motors, making one of the Detroit, Michigan-based company's automobile divisions, Chevrolet, its Regional Partner in Canada. The partnership will see Chevrolet...
The Argentine Football Association (AFA) has signed a partnership agreement with sports data provider FeedConstruct, which thus becomes its Regional Sponsor in the European market. As per the agreement, FeedConstruct...
This article contains information regarding Jamaican former sprinter Usain Bolt's brand endorsement deals and business ventures. Usain Bolt’s brand endorsements and sponsors over the years — Gatorade, Puma, Hublot, Replay,...
The United States Soccer Federation (USSF), commonly referred to as "US Soccer", has signed a four-year partnership agreement with Marriott Bonvoy. The partnership will see Marriott Bonvoy-owned hotel brands join forces...
Ukrainian professional footballer Oleksandr Zinchenko has teamed up with Skechers, joining its roster of athletes which already features the likes of Harry Kane, Julius Randle, Terance Mann, Matt Fitzpatrick, Brooke...
Inter Miami CF have expanded their partnership with cruise line Royal Caribbean, which has now become the Floridian club's Official Jersey Sponsor. The deal will see the Royal Caribbean logo...
Major League Soccer (MLS) side Orlando City SC have announced a partnership agreement with digital banking services provider Inter&Co. The deal grants Inter&Co the naming rights to Orlando City's home...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Manchester United Football Club (MUFC)...
FIFA has announced an extension of its partnership with global payments company Visa, which will see it continue on as an Official Partner as well as the Official Payment Technology...
FC Barcelona have announced a partnership agreement with PPDS, the global distributor of Philips Professional Displays, revealing two new deals. The agreement will see PPDS become the Official Supplier of...
“Transition” is a word that has been linked with Manchester United FC for about ten years now. The only consistency about the club has been the constant prevalence of transition,...
Read all the latest news on Page 49.
