Major League Soccer (MLS) teams up with CELSIUS
Major League Soccer (MLS) has announced a new multi-year deal with energy drink firm CELSIUS, which will be joining as the Official Energy Drink of the top-tier US football league...
Major League Soccer (MLS) has announced a new multi-year deal with energy drink firm CELSIUS, which will be joining as the Official Energy Drink of the top-tier US football league...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Brighton & Hove Albion Football...
West Ham United FC have announced a new partnership with international high-performance tyre brand Tomket Tyres, which thus becomes the Official Tyre Partner of the London-based English professional football club....
English professional football club Newcastle United FC have announced a new multi-year partnership with leading online sports technology and betting platform Sportsbet.io, which thus becomes one of their Official Club...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Brentford Football Club as their...
Norwegian professional footballer and Manchester City forward Erling Haaland has been roped in as an Official Global Brand Ambassador by home appliances producer Midea. The partnership deepens Man City's ties...
Chennaiyin FC have on-boarded Shree Sarasswathi Vidhyaah Mandheer (SSVM) Institutions as their associate sponsor for the 2023–24 season. The partnership allows the two-time Indian Super League champions to take the...
AFC Bournemouth have extended their partnership with Uber Eats, which will see the latter continue on as the English professional football club's Official Online Food Ordering and Delivery Platform. The...
Italian aperitivo brand Aperol has signed a new partnership with the US Open, joining as an Official Partner of the tournament. The partnership will see Italy's culture and cuisine brought...
With another season of the Indian Super League (ISL) heading towards us at a rapid pace, it’s time to count down the best Indian football clubs at the moment. Please...
West Ham United FC have announced a multi-year extension of their partnership with online payment service provider Jeton, which will continue on as the London-based English professional football club's Official...
Fintech firm AstroPay has been announced as the Official Payment Partner of English professional football club Tottenham Hotspur FC. The partnership will see the introduction of a Spurs-branded prepaid card...
English professional footballer Harry Kane has announced a lifetime global boot deal with footwear company Skechers with the unveiling of his new Skechers boots: the SKX_01. The 30-year-old was seen...
Paris Saint-Germain FC (PSG) have signed a new multi-year global partnership with Yassir, an on-demand and payment services app operating in North Africa. The three-year deal will see the Yassir...
FC Bayern Munich have announced a new partnership with beverage brand PRIME, which becomes the Official Isotonic Partner of the German professional football club. The popular beverage brand, founded by...
With an abundance young talent in the Premier League, picking and choosing the top bunch becomes extremely difficult. Here, I have listed down some exciting young midfielders (less than 25...
Paul Smith and Manchester United Football Club (MUFC) have unveiled a new campaign, with the British clothing brand continuing as the Red Devils' tailoring partner. As per the agreement, all...
Sheffield United FC have roped in global multi-asset broker CFI Financial Group as their Principal Partner and front-of-shirt sponsor on a one-year deal. The partnership will have the CFI branding...
Fulham Football Club have announced a new multi-year deal with WebBeds — a global online marketplace for travel trade. The agreement sees WebBeds become the London-based English professional football club's...
Arsenal Football Club have roped in Google Pixel as their Official Mobile Partner following a long-term agreement. The partnership will see fans of the London-based English professional football club be...
Liverpool Football Club (LFC) have announced a new long-term partnership with Google Pixel, which becomes the English professional football club's Official Mobile Phone Partner. The partnership will see Google Pixel...
AFC Bournemouth have signed Dun & Bradstreet, a global provider of business decisioning data and analytics, as their Official Training Wear Partner for the 2023/24 season. The partnership will put...
This article contains information regarding the organisations enjoying a strong branding presence across the German Bundesliga’s physical and digital assets as its sponsors and partners for the 2023–24 season. Amazon...
NFL legend and seven-time Super Bowl champion Tom Brady has announced a partnership with Knighthead Capital Management, which has made Brady a minority owner of UK-based Birmingham City Football Club...
English professional football club Arsenal FC have announced a partnership extension with the UAE's leading flag carrier, Emirates. The front-of-shirt sponsorship deal, signed initially in 2006, has been extended till...
Why restrict yourself to just one overall league or country-based leagues and cups? Give yourself the best shot at winning something this season by adding some free-to-join FPL mini-leagues to...
E-commerce giant eBay has been roped in as the Title Sponsor of the top-tier of professional women's football in Italy: the Serie A Femminile. The partnership is an extension of...
English professional football club Tottenham Hotspur FC (THFC) have roped in urbanwear line Kiton as their Official Formalwear Partner. The two-year deal will see the Spurs first-team squad and coaching...
This article contains information regarding the organisations enjoying a strong branding presence across the Morocco men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Vietnam men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Read all the latest news on Page 49.