South Korean smartphone manufacturer Samsung has roped in South Korean footballing star Son Heung-min as a brand ambassador. Son was recently spotted at Incheon International Airport donning a black smartwatch...
PepsiCo has signed a new multi-year global partnership agreement with video game developer EA Sports. As per the deal, PepsiCo's three flagship brands — Pepsi, Gatorade and Lay’s — will...
The St. James, a leading US-based performance, wellness and entertainment platform, has announced a new partnership with Chelsea Football Club (CFC), joining as an Official Partner of the English professional...
This article contains information regarding the organisations enjoying a strong branding presence across Nigeria's men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the...
This article contains information regarding the organisations enjoying a strong branding presence across the Philippine's men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
With the Premier League just around the corner, millions of fans worldwide have already put on their thinking hats in an attempt to rule the fantasy world. Fantasy Premier League...
Italian professional football club SSC Napoli have confirmed MSC Cruises as their new principal front-of-shirt sponsor starting with the 2023/24 season. MSC Cruises, which has been a commercial partner of...
In his inaugural season, American investor Todd Boehly found himself at the reins of the esteemed Chelsea Football Club, a London-based team with a history rich in victories and grand...
The US Soccer Federation (commonly referred to as "US Soccer") has announced a multi-year partnership extension with Visa, with the latter continuing on as the Exclusive Payment Services Partner of...
Sports predictions are an opportunity to increase interest from watching the game of your favorite team or just a way of entertainment that sometimes brings winnings. To get the maximum...
English professional football club Tottenham Hotspur FC have announced a second global partnership with international travel and lifestyle brand TUMI, which has become Spurs' Official Partner for their men's team's...
American cosmetics company Estée Lauder is set to team up with English professional football club Manchester United FC to reach and engage their extensive fanbase in China and the Asia...
FICO, an analytics software solutions and services provider, has announced a new partnership with English professional football club Chelsea FC, joining as their Primary Partner ahead of their men's team's...
English professional football club Nottingham Forest FC have announced a partnership expansion with software firm Ideagen, which will become the club's Official Sleeve Partner for the 2023/24 season. Ideagen, which...
Following are the organisations sponsoring the 2023 FIFA Women's World Cup, which is set to be held in nine cities across Australia and New Zealand, and enjoying a strong branding...
This article contains information regarding the organisations enjoying a strong branding presence across Norway's men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the...
This article contains information regarding the organisations enjoying a strong branding presence across the Sweden men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
FIFA has announced a new partnership deal with entertainment platform TikTok ahead of the FIFA Women's World Cup 2023, scheduled to be held in Australia and New Zealand from July...
Chinese dairy firm Mengniu has signed a sponsorship agreement with FIFA, joining as an Official Partner of the upcoming FIFA Women's World Cup 2023, which is being held in Australia...
This article contains information regarding the organisations enjoying a strong branding presence across the South Korea men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners...
This article contains information regarding the organisations enjoying a strong branding presence across the Japan men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Betting company BK8 has extended its partnership as the Official Training Wear partner of English professional football club Burnley FC for the upcoming season. As part of the agreement, BK8's...
The National Women's Soccer League (NWSL), the top tier of professional women's club football in the US, has announced a new partnership with recovery technology brand Therabody. The partnership sees...
English professional football club Tottenham Hotspur FC have announced a new partnership with Shutterstock, which becomes the club's Official Photography Supplier. As per the deal, Shutterstock will use Spurs' platform...
This article contains information regarding the organisations enjoying a strong branding presence across Jamaica's men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the...
This article contains information regarding the organisations enjoying a strong branding presence across the China men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Haiti men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
English professional football club Chelsea (CFC) have announced a new multi-year partnership with Oman Air, which joins the London club as their Official Airline Partner. The national carrier of the...
FIFA has announced a new partnership with Yadea, the world’s leading producer of two-wheeled vehicles such as electric-powered motorcycles, bicycles and scooters. Yadea has joined the FIFA portfolio as an...
Trading and investing platform eToro has been announced as the Official Trading Partner of the West Ham United men's and women's teams, following a partnership agreement with the London-based English...
Read all the latest news on Page 50.
