English professional football club Nottingham Forest have renewed their partnership with electrical utility services company E.ON, which will see the firm continue on as the club's Official Sustainability Partner and...
English professional football club Manchester City have announced Asahi Super Dry 0,0% as their Official Training Kit Partner. The partnership will put the Asahi Super Dry logo on all of...
Due to football being one of the most lucrative sports in the world, footballers, as a result, are among some of the richest athletes in the world. Apart from their...
Thai travel retail group King Power has signed a new partnership agreement with English professional football club Leicester City, which it also owns, returning as the team's Official Principal Partner. ...
This article contains information regarding the organisations enjoying a strong branding presence across the South Africa men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners...
Logan Paul and KSI's brand partners with Barcelona. LaLiga heavyweights, Barcelona have roped in isotonic beverages brand PRIME as their Official Hydration Partner. The partnership kicks off from July 1,...
adidas joins as Official Kit Partner. Nottingham Forest has inked a new multi-year partnership with adidas, who will join as the team's Official Kit Partner for all the club teams,...
Sunderland signs multi-year extension. Sunderland AFC has renewed their partnership with leading footwear and apparel firm, Nike. The partnership renewal will see the Nike logo present on the Sunderland club...
Second-highest points tally in the league since Sir Alex Ferguson’s retirement a decade ago. End of the team’s worst trophy drought in three decades. Given how the season started, things...
This article contains information regarding the organisations enjoying a strong branding presence across the Zambia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
English professional football club Aston Villa have announced a new multi-year partnership with online betting firm BK8, which will join the club as their new Principal Partner and front-of-shirt sponsor...
PepsiCo has announced a three-year extension of its partnership with the Union of European Football Associations (UEFA), which will see PepsiCo continue on as a UEFA partner till 2027. PepsiCo...
This article contains information regarding the organisations enjoying a strong branding presence across the Republic of Ireland men’s and/or women’s national football teams’ physical and digital assets as sponsors and...
Former Ukrainian footballer Andriy Shevchenko stars in Gatorade's latest Team Talk campaign video. Shevchenko joins the Gatorade team as a "Confidence Coach". With recent data suggesting that teenagers suffer from...
Sports merchandise retailer Fanatics has inked a new deal with LaLiga, signing a manufacturing and distribution agreement that will see the launch of a new official online LaLiga store later...
English professional football club Liverpool FC (LFC) and Mondel?z International's chocolate confectionery brand Cadbury have announced an extension of their collaboration for additional three years. As part of the new...
This article contains information regarding the organisations enjoying a strong branding presence across the New Zealand men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners...
The Indian Super League (ISL) is on the verge of completing its ten-year run as India’s premier football tournament. Whether or not the league has been successful and is going...
This article contains information regarding the official sponsors and partners of the Switzerland national football teams.
The English Football League (EFL) — comprising the second (Championship), third (League One) and fourth (League Two) tiers of professional football in England — and Leeds-based British gambling company Sky...
The largest brewer in the world, AB InBev, has renewed its nearly 40-year-old relationship with FIFA as the official beer sponsor of both the FIFA Women's World Cup 2023 and...
Saudi Arabian sports and events firm Sela has signed a shirt sponsorship agreement with English professional football club Newcastle United. The partnership will see Sela serve as Newcastle's principal front-of-shirt...
This article contains information regarding the organisations enjoying a strong branding presence across Saudi Pro League club Al-Ittihad's physical and digital assets as their sponsors. Strategic Sponsor Jeddah Central Development Company ...
Here is a profile for Zlatan Ibrahimovic detailing information about his brand endorsements, sponsors, investments and charity work. BIO Date of Birth – 3 October 1981 Place of Birth –...
The Union of European Football Associations (UEFA), the governing body of football in Europe, has announced a new multi-year agreement with American multinational corporation Amazon. Amazon has been appointed as...
Back in the national team and regarded as one of the very best strikers around at the moment, Karim Benzema’s time at Real Madrid post Cristiano Ronaldo has seen him...
English professional football club Manchester City have teamed up with international lifestyle and wellness-focused direct selling firm QNET to provide young Africans with a platform to showcase their talent. The...
Spanish professional football club FC Barcelona have announced a partnership with TP Vision — the firm in charge of designing, producing and selling Philips TV, Philips Sound and AOC Audio...
Global health and wellness firm Herbalife has renewed its long-standing partnership agreement with Cristiano Ronaldo. The partnership extension will see Herbalife continue on as the Official Nutrition Sponsor of the...
Europe's football-governing body UEFA has teamed up with PepsiCo to make the UEFA Champions League finals a "zero waste to landfill" by 2026 with help from the following PepsiCo brands:...
Read all the latest news on Page 51.
