New York Red Bulls team up with Toyota
Major League Soccer (MLS) club New York Red Bulls have announced a new multi-year partnership agreement with the Greater New York Toyota Dealers Association (GNY TDA), roping it in as...
Major League Soccer (MLS) club New York Red Bulls have announced a new multi-year partnership agreement with the Greater New York Toyota Dealers Association (GNY TDA), roping it in as...
The National Women’s Soccer League (NWSL) has announced a multi-year partnership agreement with global retail giant Amazon. The partnership will see Amazon become the Exclusive Retail Sponsor of America's top-tier...
Hungarian telecom company Magyar Telekom has signed a long-term partnership agreement Hungarian professional footballer Dominik Szoboszlai. The Liverpool FC midfielder, also captain of the Hungary men's national football team, took...
Wrexham AFC have announced a partnership agreement with financial services company Ally Financial, which will thus sponsor their women's team's upcoming US Tour, dubbed the "2024 Wrex Coast Tour". The...
Global digital payments corporation Visa has roped in Egyptian professional footballer Mohamed Salah as Brand Ambassador for the UAE, Egypt, Kuwait, Kenya, Nigeria, and South Africa. Through the partnership, Visa...
FC Barcelona have signed a partnership renewal agreement with vehicle manufacturer CUPRA, which will thus continue on as their Official Automotive and Mobility Partner as well as the Official Car...
West Ham United Football Club (WHUFC) have announced a multi-year regional partnership agreement with The Kingdom Bank Corporation.
West Ham United Football Club (WHUFC) have announced a new partnership with intimate hygiene brand Femfresh.
This article contains information regarding the organisations enjoying a strong branding presence across Leeds United Football Club’s (LUFC) physical and digital assets as their official sponsors for the 2023/24 season....
Bundesliga International, the overseas division of the German Bundesliga, has extended and expanded its partnership with Swiss sports tech company Sportradar. The partnership extension will see Sportradar continue on as...
Sony Pictures Networks India (SPNI) has extended its collaboration with the Union of European Football Associations (UEFA), thus renewing its exclusive broadcast and digital rights agreement with the European football-governing...
This article contains information regarding the organisations serving as official sponsors and partners to the English Football League (EFL) during its 2023/24 season. Also read: Premier League Sponsors 2023/24 Sky...
Global battery brand Duracell has been revealed as the Official Power Partner of Inter Miami CF, having signed a multi-year partnership agreement with the Floridian Major League Soccer (MLS) franchise....
West Ham United Football Club (WHUFC) have roped in respiratory brand WellO2 as their Official and Exclusive Respiratory Supplier.
There was a sweet sense of optimism among the Liverpool supporters at the end of their side’s draw against Tottenham Hotspur on the 17th of October, 2015. While the game...
The Saudi Pro League (SPL), also known as the Roshn Saudi League, has announced a partnership agreement with the Saudi Tourism Authority (STA). The STA thusly comes on board as...
The National Women's Soccer League (NWSL) has signed a multi-year partnership agreement with Google, which will see Google Pixel become the league's Official Mobile Partner as well as a Presenting...
The South American Football Confederation, commonly referred to as CONMEBOL, has announced a partnership agreement with Brazilian betting company Betano. The partnership will see Betano serve as an Official Sponsor...
Italian energy company Eni's mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A. The multi-year partnership agreement will see Enilive hold the title...
Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group. The partnership will see AJE Group's energy drink Volt become the Spanish professional football club's...
Australia's nationwide football-governing body, Football Australia, has signed a partnership agreement with Swiss food and drink conglomerate Nestlé. The partnership, set to be focused on "developing grassroots sports participation", will...
AC Milan have inked a joint partnership agreement with e-commerce platform ComAve and point-of-sale software provider Tamias, on-boarding both as Global Partners. As per the agreement, ComAve will become the...
Al Nassr Football Club have announced a three-year partnership agreement with Adidas. Starting with the 2024/25 season, the three-year deal will see the German sportswear and sports equipment giant become...
Ahead of former Manchester United player and manager Ole Gunnar Solskjaer’s inaugural India tour, which is being hosted by Tilak Gaurang Shah, a die-hard United fan as well as the...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Kerala Blasters Football Club (KBFC) as...
Real Madrid CF have signed a partnership agreement with US-based multinational tech company HP, which becomes the Spanish professional football club's first-ever Sleeve Partner in a historic deal. HP will...
AC Milan have renewed their partnership with Italian air conditioning solutions provider Clivet. The renewal agreement entails Clivet continuing on as the Milan-based Italian professional football club's Official Air Conditioning...
This article contains information regarding Jamaican former sprinter Usain Bolt's brand endorsement deals and business ventures. Usain Bolt’s brand endorsements and sponsors over the years — Gatorade, Puma, Hublot, Replay,...
The United States Soccer Federation (USSF), commonly referred to as "US Soccer", has signed a four-year partnership agreement with Marriott Bonvoy. The partnership will see Marriott Bonvoy-owned hotel brands join forces...
Ukrainian professional footballer Oleksandr Zinchenko has teamed up with Skechers, joining its roster of athletes which already features the likes of Harry Kane, Julius Randle, Terance Mann, Matt Fitzpatrick, Brooke...
Read all the latest news on Page 51.