Consumer electronics brand TCL has signed a new multi-year partnership with the German Football Association (DFB), thereby becoming an Official Partner of the Germany men's national football team. The four-year...
Odisha Football Club have inked a partnership with Shree Chhapan Bhog Sweets, a specialised restaurant known for Odia cuisine. As per the deal, Shree Chhapan Bhog Sweets has been named...
Paris Saint-Germain FC (PSG) have announced a two-year renewal of their partnership with electronic and appliances firm Hisense. The partnership, which started in August 2020, will now continue on till...
Mumbai City FC have announced a partnership renewal of their deal with pain relief products brand Zixa Strong, which will, therefore, continue on as the Official Pain Relief Partner of...
Jamshedpur Football Club have signed a new partnership agreement with glucose-based ready-to-serve beverage brand Tata Gluco+, which will thus join as the club's Official Energizing Partner for the 2023/24 Indian...
Lindahls, a high-protein dairy brand from Lactalis-Nestlé, has announced a new partnership with the senior women's team of Chelsea Football Club. Apart from highlighting the Lindahls products range, the deal...
This article contains information about the front-of-matchday-shirt sponsors of each and every Premier League team for the 2023–24 season. Also ReadPremier League Sponsors 2023–24Premier League clubs and their kit suppliers...
The Indian Super League (ISL) is off and running for the 2023/24 season. Several ISL teams have continued the relationships with their kit manufacturers from the season before, while others...
The University of Bedfordshire has been announced as the Official Education Partner of Luton Town Football Club following a partnership extension. The extension agreement will see the University and the...
Chennaiyin FC have announced NueGo, India’s first intercity electric coach service, as their Associate Sponsor for the 2023/24 Indian football season. The partnership will see NueGo’s electric buses providing the...
Chelsea Football Club have announced a new partnership with Infinite Athlete, which thus becomes the London-based English professional football club's Principal Partner for the 2023/24 season. The partnership will put...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Burnley Football Club as their...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Nottingham Forest Football Club (NFFC)...
Chennaiyin Football Club have roped in international sports news portal Melbat as their principal sponsor until the end of April 2024. As part of the partnership, Melbat's logo will be...
Odisha Football Club have announced a new partnership with UK-based goalkeeping gloves manufacturer TUTO, which will thereby join the Bhubaneswar-based Indian professional football club as a Technical Partner As per...
South Korean professional footballer Son Heung-min has been announced as a Global Pepsi Ambassador following a multi-year deal with Pepsi. Son, as per the deal, will feature in Pepsi's upcoming...
The role of a defensive midfielder has evolved so much over the years. From breaking up play, winning the ball back and protecting their defensive lines, to setting up attacks,...
The role of an attacking midfielder is one that has been constantly evolving, especially over the last decade or so. Today, it has become one of the most important and...
Two-time Indian Super League (ISL) champions Chennaiyin FC have renewed their long-standing association with Indian life insurance company ACKO as their associate sponsor for the 2023/24 season. Founded in 2016,...
Las Vegas-based entertainment and betting company BetMGM has signed a multi-year partnership deal with Newcastle United Football Club (NUFC), becoming their official online sports betting partner in the process. New...
German poultry firm Wiesenhof has been announced as the final national partner of 2024 UEFA European Football Championship, commonly referred to as UEFA Euro 2024 or the 2024 Euros, after...
Bengaluru Football Club have announced a new partnership agreement with lighting, electrical and solar company Sun King. The partnership, set to run until July 2024, will see Sun King serve...
CRM and automation software solutions provider Cliky has been announced as the Official Software Partner of Mumbai City FC on a one-season deal. The partnership will see the Cliky logo...
FC Internazionale Milano, known commonly as Inter Milan, have roped in BPER Banca as their Official Banking Partner on a three-year deal. The partnership will see BPER Banca gain branding...
Energy firm Enel has been announced as the Official Energy Partner of AS Roma following a new partnership agreement. The deal will see Enel help the Italian professional football club...
Odisha Football Club have announced a partnership extension with the Rungta Group of Industries, which will continue on as the club's Principal Partner for an additional year. Odisha FC and...
SNM Group, which started as a mining firm in the 1980s and is now a multifaceted economic conglomerate today, has been roped in as the Principal Sponsor of Odisha Football...
The Indian Super League (ISL) has provided us with abundant defensive talent in its nearly-decade-long history. From attacking fullbacks to strong centre-halves, we’ve seen it all in India’s top tier...
Italian clothing and shoes for labour firm U-Power has been announced as the Official Back Jersey Partner of FC Internazionale Milano (commonly referred to as "Inter Milan") after signing a...
Bengaluru FC have announced a new partnership agreement with global men's grooming brand Dove Men+Care, which thus becomes the Official Hair Care Partner of the Indian professional football club's senior...
Read all the latest news on Page 57.
