Football News and Updates Page 74

Bundesliga signs triple NFT partnership

The German Football League (DFL) has awarded licences worth more than US$179m for stickers, trading cards and NFTs to three companies: OneFootball, Sorare and Topps, which is a 208% increase from their previous deals. From the 2023/24 season, OneFootball will serve as an Official Partner of the Bundesliga and gain the rights to create digital trading cards and video moments NFTs, which could be collected, traded and sold on their Aera marketplace. Sorare will gain exclusive rights to use NFTs based on the Bundesliga players in a fantasy game, while Topps will have the rights to create physical digital stickers and trading card game and NFT equivalents of the same. All of the NFT-based agreements will last till the end of the 2024/25 season, while Topps’ physical stickers deal will last until the end of the 2028/29 season.

Football News Football Sponsorships

May 20, 2022 Aditya Chaudhuri

Liverpool partner with Extreme Networks

Premier League giants Liverpool have inked a new partnership with cloud-enabled networking brand Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi network solutions...

Football News Football Sponsorships

May 20, 2022 Aditya Chaudhuri

Serie A inks WSC Sports deal

Serie A, Italy's premier football league, has announced a new partnership with global AI-driven sports video technology firm WSC Sports. The deal will see WSC Sports work on creating real-time...

Football News Football Sponsorships

May 20, 2022 Aditya Chaudhuri

BKT renews LaLiga partnership

Mumbai-headquartered tyre manufacturing firm Balkrishna Industries Limited (BKT) has extended its global sponsorship agreement with Spanish football league LaLiga for a further three years. The new deal is set to...

Football News Football Sponsorships

May 19, 2022 Aditya Chaudhuri

Nike terminates Spartak Moscow partnership

Nike has ended its sponsorship deal with Russian Premier League club Spartak Moscow. The decision comes following the club’s exclusion from European competitions next season after UEFA announced that Russian teams won’t be allowed to participate in major UEFA tournaments for the upcoming 2022-23 season due to the country’s ongoing invasion of Ukraine. Nike, which served as Spartak Moscow’s shirt supplier since 2005, will no longer continue its role with the club. The Russian club have announced that they have started looking for new partners.

Football News Football Sponsorships

May 17, 2022 Staff

2021-22 UEFA Europa League Final Preview: Eintracht Frankfurt vs Rangers

UEFA’s second-biggest club football trophy is up for grabs this week. Both Eintracht Frankfurt and Rangers have defied all odds to reach this stage and are set to face off...

Football News

May 17, 2022 Kayomard Irani

Out and proud: Jake Daniels kick-starts normalisation of male LGBTQ+ footballers in UK by coming out as gay, but there’s a long way to go

There aren’t enough superlatives to articulate the extent of bravery it must have taken for Daniels to make this decision, that too at the very beginning of his career. After all, there’s a reason there haven’t been any openly gay male footballers in the UK in over three decades; there are very few of them across the world at all. Unlike its female counterpart, men’s football is plagued by homophobia to its very core. Troubled by the prospect of having to endure abuses and vile chants their entire lives, players have for long chosen to live closeted, lead a life of lies and refrain from simply being who they truly are. Even in retirement, very few footballers have chosen to come out and try to foster an environment that would encourage people of the LGBTQ+ community to live openly. It hasn’t been easy, however. Societal discriminations percolate into sporting communities, as is their wont. Matters of abuse on racial, communal and religious grounds have only recently become subjects of import, and even slower is the rate at which changes take effect. It is no surprise, therefore, that having openly gay male footballers in the game is almost unheard of, let alone being something that should have long been normalised.

Football News

May 17, 2022 Anshuman Joshi

Top 5 Manchester City players of the 2021/22 season

Manchester City recently crashed out in the most incredible of ways to a resilient Real Madrid side in the semi-finals of the UEFA Champions League. However, the English champions have the...

Football News Sports Blog

May 16, 2022 Rahul Naresh

Top 10 richest active male footballers in the world in 2022

Football is a sport that is played in over 200 countries worldwide, with nearly 300 million players playing the game all around the globe. Its reach and popularity makes it...

Football News Sports Blog

May 16, 2022 Rahul Saha

UEFA announces TikTok partnership

Social media entertainment app TikTok has signed a new deal with the UEFA that will see it become a Global Sponsor of the 2022 European Women's Football Championship. The partnership...

Football News Football Sponsorships

May 16, 2022 Aditya Chaudhuri

Chelsea announce WhaleFin partnership

WhaleFin becomes the Official Sleeve Partner of the club. European and world champions Chelsea Football Club have signed a new partnership with global leader of digital asset products and infrastructure,...

Football News Football Sponsorships

May 13, 2022 Staff

FIFA ends long-term partnership with EA Sports

FIFA has announced that it will not be renewing its three-decade-long licensing agreement with Electronic Arts for its football simulation video game series which has been, due to the agreement,...

Football News Football Sponsorships FIFA

May 12, 2022 Aditya Chaudhuri

Liverpool announce Interwetten partnership

Premier League giants Liverpool FC have announced a multi-year regional partnership with sports betting operator Interwetten, with the latter joining as an Official Partner of the club.The partnership will see...

Football News Football Sponsorships

May 10, 2022 Staff

NWSL announces historic deal with UKG to tackle gender pay gap

The National Women’s Soccer League (NWSL) has announced a multi-year, multi-million dollar sponsorship deal with leading provider of HR, payroll and workforce management solutions, UKG.UKG will be the first ever...

Football News

May 9, 2022 Aditya Chaudhuri

Top 10 male right-wingers in world football right now

With the 4-4-2 becoming more and more redundant in modern football, a myriad of formations and positional tweaks mean wide men now are a different specimen to the classic crossers and providers of the 1990s. The modern-day wingers have a lot on their plate considering the tasks given to them on both ends of the pitch, making it one of the most difficult and vital positions in the sport. These days, they’re goalscorers, pressers, raumdeuters and much more. While the overall criteria for judging wingers remain the same as before, nowadays, they are evaluated based on their goal-scoring abilities and contribution to the team’s build-up play in addition to their dribbling and delivering abilities.

Football News Sports Blog

May 8, 2022 Rahul Saha

Top 5 Liverpool players of the 2021/22 season

Liverpool recently registered an essential win at Villareal to make the Champions League final. The possibility of the side possibly winning the FA Cup, the Champions League and the Premier League, having already won the League Cup this season, is a testament to the quality of the players that the side field week in, week out. Among the extensive squad that the Reds boast, the following are my top five Liverpool players of the season. Mohamed Salah This season, there probably has not been a more prolific player than Mo Salah in Europe, let alone in England. The Egyptian has netted on 22 occasions this season in the league and has scored 8 times in the Champions League. He will be crucial to Liverpool's hopes of winning the European crown. Salah not only scores but also provides his teammates with opportunities to score. He has 12 assists in the league so far. In order for a player to score, they must first give themselves the best chance to do so. Salah does that by being available in the box or driving into the penalty area. He averages nearly 11 touches in the opposition box per 90'. He also averages nearly 4 shots per 90' this season, giving him a decent chance of finding the net on at least one occasion per game.

Football News Sports Blog

May 8, 2022 Staff

CR7 to be launched on Myntra

Cristiano Ronaldo’s signature brand CR7 will be launched on Indian e-commerce portal Myntra, following a partnership announcement between the two parties. The partnership will see Myntra offer more than 16...

Football News Football Sponsorships

May 8, 2022 Staff

Channel 4 announces English football deal

British free-to-air TV network Channel 4 has secured the rights to broadcast all of England’s national team games for the next two years. The newly-announced partnership sees Channel 4 replace...

Football News Football Sponsorships

May 8, 2022 Aditya Chaudhuri

Mukuru announces multiple new sponsorships deals

Deals include Crystal Palace, Malawi’s Mighty Wanderers and Bok legend Mtawarira. Mukuru, the leading next-generation financial services platform catering to Africa’s emerging consumer, has announced a series of sports sponsorship...

Football News Football Sponsorships Combat Sports

May 6, 2022 Staff

Atlético Madrid rope in WhaleFin as shirt sponsor

The Spanish club have announced the cryptocurrency trading platform as shirt sponsor. LaLiga side Atlético de Madrid have announced cryptocurrency exchange platform WhaleFin as their new principal shirt sponsor. The...

Football News Football Sponsorships

May 5, 2022 Aditya Chaudhuri

Manchester City Sponsors 2021-22

While Pep Guardiola’s Cityzens cruised their way to a third Premier League title in four years, their season ended on a bitter note as their Holy Grail, the Champions League...

Football Sponsorships Premier League Sponsors Team/Club Sponsors

May 3, 2022 Anshuman Joshi

Premier League partners with Kick It Out to launch South Asian Action Plan

The Premier League has partnered with Kick It Out to launch the South Asian Action Plan, which will be addressing the underrepresentation of British South Asian players within the English...

Football News Premier League Sponsors

Apr 29, 2022 Staff

Astro renews Premier League deal

Malaysian in-house subscription satellite television network Astro has renewed its partnership with the Premier League to broadcast the games in Malaysia till the end of the 2024/25 season.The new broadcast...

Football News Premier League Sponsors

Apr 28, 2022 Aditya Chaudhuri

Andrés Iniesta - Sponsors, Endorsements, Net Worth, Achievements, Charity Work ?

Here, we have a profile for Andrés Iniesta that details information about his playing career, his sponsors/brand endorsements, investments, charity work, and life achievements Asics - Asics announced a multi-year contract with Iniesta in October 2018. The deal was in furtherance of the company’s goal to expand across various sports, which included football. Asics is a Japanese sports manufacturing company and also sponsors the Australian national cricket teams. Ariel - Global washing powder manufacturer Ariel tied down Iniesta post-2018 to make him a part of a web series, which was to contain five chapters in which Iniesta and the brand would highlight the ease of doing laundry and the benefits of using the Ariel 3in1 PODs.

Football News

Apr 20, 2022 Rahul Naresh

Mesut Özil - Net Worth | Endorsements | Investments | Achievements ?

Mercedes-Benz Mercedes-Benz tied down the former Arsenal midfielder in 2016. The agreement required Özil to act as a brand ambassador for the company. This was a significant move for the company, which had also in place a sponsorship deal with the German men’s national team. As a German automobile manufacturer, Mercedes-Benz securing a German star as one of its ambassadors was a massive push for the company. Beats by Dr Dre Özil and Beats came together to sign a deal in 2017. Mesut was not the only footballer to sign an agreement with the American audio products manufacturer, as he made appearances in Beats adverts along with Harry Kane and Neymar. Özil also posted several pictures of the brand’s products on his social media accounts. Cyrus Genève In 2013, Geneva-based watchmaker Cyrus Genève tied down Mesut to become one of its brand ambassadors. The German promoted the company through worldwide print and online advertising campaigns. He also promoted the company’s charity campaigns and was a point of sales promotions

Football News Player Profiles

Apr 18, 2022 Rahul Naresh

Paris Saint-Germain FC Sponsors 2021-22

Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club Paris Saint-Germain (PSG) and enjoy a strong branding presence across their physical and...

Football News Football Sponsorships Team/Club Sponsors

Apr 17, 2022 Anshuman Joshi

Real Madrid Sponsors 2021-22

Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Real Madrid and enjoy a strong branding presence across their physical and digital assets....

Football News Football Sponsorships Team/Club Sponsors

Apr 16, 2022 Anshuman Joshi

All time top 10 best goalkeepers in the world - Ranked

Behind every successful team there is a world-class goalkeeper pulling off extraordinary saves, but who are the greatest ever male goalkeepers to have played between the sticks?Due to playing in...

Football News Sports Blog

Apr 16, 2022 Rahul Saha

Villarreal CF Sponsors 2021-22

Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Villarreal Club de Fútbol (Villarreal CF) and enjoy a strong branding presence across their...

Football News Football Sponsorships Team/Club Sponsors

Apr 15, 2022 Anshuman Joshi

FIFA nets Xero partnership

Small-business management platform Xero has been roped in as a Women’s Football Partner by FIFA. The multi-year deal will kick off from 2023 and will cover the FIFA Women’s World...

Football News Football Sponsorships FIFA

Apr 14, 2022 Aditya Chaudhuri