Partnership to entail production of limited-edition cards. Premier League club Wolverhampton Wanderers have signed a multi-year deal with trading card publishers, Futera. The brand has been in the industry...
adidas launches first-ever 100% vegan boots. Manchester United star Paul Pogba partnered with British fashion design Stella McCartney to help adidas launch their first-ever 100% vegan boot collection, The Predator Freak....
Mohamed Salah rewarded millions of FPL managers who entrusted him with the armband, while there was a rise in scores following a Gameweek full of goals and the usual suspects...
Telecommunications firm nets second LaLiga partnership. Spanish football club Real Sociedad have signed a deal with telecommunications operator Finetwork, which will see the latter join the club as their...
Binance joins as the club's new shirt sponsor. Serie A side SS Lazio have announced blockchain ecosystem and cryptocurrency infrastructure provider Binance as their main jersey sponsor. The Seychelles-based...
German league agrees to one-year broadcasting deal. Bundesliga International signed an agreement with Sony Pictures Networks India (SPN), which will see SPN get media rights to broadcast the Bundesliga in...
Premier League champions to focus on fan engagement through partnership. Manchester City announced a partnership with the experience management company, Qualtrics, which will become the club's official management software partner....
Football is the most loved game across the globe, but it can be cruel on certain occasions. In that context, playing for a big club can often lead to lack...
Cristiano Ronaldo of Manchester United was awarded Premier League Player of the Month for September, while Arsenal manager Mikel Arteta was named Manager of the Month. After a strong start...
The entertainment world is becoming a huge behemoth that has gradually encompassed so many things. It has even begun spreading into sports now, with themed games and television series as...
September was a tricky month for FPL enthusiasts as players like Cristiano Ronaldo and Mohamed Salah flourished, while players like Romelu Lukaku, Bruno Fernandes and Harry Kane failed to live...
Eleven Sports signs LIVENow deal. LIVENow, an on-demand streaming service, has signed a partnership deal with Eleven Sports in Belgium to broadcast live Serie A and LaLiga matches in...
Nippon Paint (India) Private Limited (Decorative Division) today announced its association with Chennaiyin FC for the fifth consecutive year. The two-time Indian Super League (ISL) champions began their association with...
English club announce TebWin as Official Betting Partner. Queens Park Rangers have named online casino TebWin as their official betting partner for the remainder of the 2021/22 season. The...
Two-time Indian Super League (ISL) champions Chennaiyin FC have brought on board fantasy sports platform BatBall11 as an Associate Sponsor for the upcoming season of the Hero Indian Super League....
Saudi Arabia-led consortium finally gains full ownership of the Tyneside club. The Premier League has confirmed that Newcastle United has officially been taken over by a Saudi Arabia-led consortium of...
German league to be a part of the NFT-based fantasy game. The German Bundesliga has announced a partnership with fantasy platform Sorare which will see the Paris-based company become...
English club to develop their global fanbase. English Championship club Fulham FC have announced their partnership with Asiabet33, which sees the betting platform join the club as their official...
Sportswear brand joins as official kit and merchandise partner. I-League 2nd Division club FC Bengaluru United have announced sportswear brand SIX5SIX as their official kitting and merchandise partner. The...
Dutch league to work with Two Circles to enhance fan engagement. The Netherlands’ topflight of football, Eredivisie, has signed a deal with data-driven sports marketing agency Two Circles in...
TV show gets major licensing deal. Popular Apple TV+ show Ted Lasso has signed a £500,000 deal with the Premier League which will give the show rights to use...
Italian football side announce OlyBet as Official Regional Betting Partner. Serie A side ACF Fiorentina have inked a deal with OlyBet, which will see the online casino and sports...
Eight Italian sides ink deal with eToro. Social trading and investment platform eToro has signed a major deal with the Italian Serie A, which sees it team up with...
After comfortably winning the Premier League title last season, there have been many to quickly back against Manchester City retaining the English crown this term. Granted the race for the...
Italian club secures first-ever sleeve sponsorship deal. Juventus have announced a tie-up with cryptocurrency platform Bitget, which sees the Singapore-based company become the club's first-ever sleeve sponsor. Bitget also...
The dreaded Gameweek 7 is upon us, with the best attacking FPL assets taking on the best defensive assets in the Liverpool against Manchester City showdown at Anfield, while injuries...
Club will provide trading cards through Fanzone app. Bundesliga club VfL Wolfsburg have announced a new partnership with digital platform Fanzone which will see the German club step into...
Expo 2020 to become the club's official training kit partner. Premier League champions Manchester City have announced that Expo 2020 Dubai will be their new training kit sponsor, just...
Football teams sponsored by betting firms could soon become a thing of the past, but it won’t come without its challenges. What is going on? According to reports emerging...
learncrypto.com joins as Official Training Kit Partner. Premier League side Southampton have announced learncrypto.com as their official training kit partner. The deal will see crypto-education platform serve as the...
Read all the latest news on Page 91.
