Premier League confirm Newcastle takeover
Saudi Arabia-led consortium finally gains full ownership of the Tyneside club. The Premier League has confirmed that Newcastle United has officially been taken over by a Saudi Arabia-led consortium of...
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Bundesliga score Sorare partnership
German league to be a part of the NFT-based fantasy game. The German Bundesliga has announced a partnership with fantasy platform Sorare which will see the Paris-based company become...
Fulham score Asiabet33 partnership
English club to develop their global fanbase. English Championship club Fulham FC have announced their partnership with Asiabet33, which sees the betting platform join the club as their official...
FC Bengaluru United tie up with SIX5SIX
Sportswear brand joins as official kit and merchandise partner. I-League 2nd Division club FC Bengaluru United have announced sportswear brand SIX5SIX as their official kitting and merchandise partner. The...
Eredivisie sign up with Two Circles
Dutch league to work with Two Circles to enhance fan engagement. The Netherlands’ topflight of football, Eredivisie, has signed a deal with data-driven sports marketing agency Two Circles in...
Premier League signs lucrative deal with Ted Lasso
TV show gets major licensing deal. Popular Apple TV+ show Ted Lasso has signed a £500,000 deal with the Premier League which will give the show rights to use...
Fiorentina partner with OlyBet
Italian football side announce OlyBet as Official Regional Betting Partner. Serie A side ACF Fiorentina have inked a deal with OlyBet, which will see the online casino and sports...
eToro enhance Serie A partnership
Eight Italian sides ink deal with eToro. Social trading and investment platform eToro has signed a major deal with the Italian Serie A, which sees it team up with...
Manchester City Won’t Mind Title Doubters
After comfortably winning the Premier League title last season, there have been many to quickly back against Manchester City retaining the English crown this term. Granted the race for the...
Juventus score Bitget deal
Italian club secures first-ever sleeve sponsorship deal. Juventus have announced a tie-up with cryptocurrency platform Bitget, which sees the Singapore-based company become the club's first-ever sleeve sponsor. Bitget also...
FPL - BEST FPL TEAM FOR GAMEWEEK 7 | CAPTAIN CHOICES
The dreaded Gameweek 7 is upon us, with the best attacking FPL assets taking on the best defensive assets in the Liverpool against Manchester City showdown at Anfield, while injuries...
Wolfsburg inks deal with Fanzone
Club will provide trading cards through Fanzone app. Bundesliga club VfL Wolfsburg have announced a new partnership with digital platform Fanzone which will see the German club step into...
Manchester City expand on Expo 2020 Dubai tie-up with training kit deal
Expo 2020 to become the club's official training kit partner. Premier League champions Manchester City have announced that Expo 2020 Dubai will be their new training kit sponsor, just...
UK looking to ban betting sponsorship in its football
Football teams sponsored by betting firms could soon become a thing of the past, but it won’t come without its challenges. What is going on? According to reports emerging...
Southampton score partnership with learncrypto.com
learncrypto.com joins as Official Training Kit Partner. Premier League side Southampton have announced learncrypto.com as their official training kit partner. The deal will see crypto-education platform serve as the...
West Ham continue with Soccer Supplement
Soccer Supplement to continue as club's official supplements supplier. Premier League side West Ham United have announced that they have extended their partnership with British nutrition company, Soccer Supplement....
Liverpool and Bayern Munich tie up with 188Bet
Deal focused mainly on the Asian sports betting market. European heavyweights Liverpool and Bayern Munich have both signed deals with sports betting operator 188Bet. The two teams have signed...
ACKO General Insurance extends partnership with Chennaiyin FC as Associate Sponsors
Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) have extended their association with purely digital insurer ACKO General Insurance as an Associate Sponsor on a multi-year deal. ACKO is...
VfL Wolfsburg Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to the German Bundesliga club VfL Wolfsburg and enjoy a strong branding presence across their physical and...
Chennaiyin FC extend partnership with SSVM Institutions
Chennaiyin FC have renewed their association with Shree Sarasswathi Vidhyaah Mandheer (SSVM) Institutions as the club’s associate sponsor for a third consecutive year. SSVM’s partnership with Chennaiyin FC began before...
FPL - BEST FPL TEAM FOR GAMEWEEK 6 | CAPTAIN CHOICES
It's Gameweek 6 in the 2021/22 Premier League and we have some tasty encounters coming our way with champions Manchester City visiting Stamford Bridge, while on Sunday we have our...
Liverpool team up with SC Johnson
SC Johnson to become Liverpool's cleaning and disinfectant partner. Premier League side Liverpool FC have inked a multi-year deal with US household cleaning company SC Johnson. The partnership, termed,...
Be?ikta? JK Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to the Turkish Süper Lig club Be?ikta? Jimnastik Kulübü (Be?ikta? JK) and enjoy a strong branding presence...
UEFA ties up with Rent-A-Car
Car rental company signs three-year deal with UEFA. Rent-A-Car has renewed its sponsorship deal with UEFA to continue sponsoring the Europa League (UEL) while also signing on as a...
Chennaiyin FC renew association with DafaNews for third consecutive year
Two-time Indian Super League (ISL) winners Chennaiyin FC (CFC) are thrilled to announce the continuation of the club’s partnership with DafaNews as one of its principal sponsors for the 2021-22...
Real Madrid extend partnership with Sanitas
Los Blancos sign a three-year extension. Spanish giants Real Madrid renewed their partnership with health and wellness service provider Sanitas on Tuesday. The three-year extension will see Sanitas continue...
Sporting CP Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to Liga Portugal Bwin club Sporting Clube de Portugal (Sporting CP) and enjoy a strong branding presence...
Sevilla FC Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga Santander club Sevilla Fútbol Club (Sevilla FC) and enjoy a strong branding presence across their...
Cryptocurrency deals in football
‘Crypto and sports’ seems to be the partnership for the future. There are multiple clubs around the world across different sports using cryptocurrencies and creating their own non-fungible tokens (NFTs),...
NWSL ties up with Deloitte
Deloitte joins as Official Professional Services Provider. National Women's Soccer League (NWSL) has inked a multi-year deal with Deloitte, strengthening its growing sponsorship portfolio. The partnership sees Deloitte serve as...
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