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FIFA ropes in Betano as partner for the World Cup

FIFA ropes in Betano as partner for the World Cup

Multinational operator Kaizen Gaming's sportsbook brand Betano has been announced as the Official Betting Partner of the FIFA Qatar World Cup 2022 following a partnership agreement between Kaizen Gaming and…

Cristiano Ronaldo and the first stage of grief

Cristiano Ronaldo and the first stage of grief

“Welcome home,” wrote Manchester United across their social media channels as they announced the return of Cristiano Ronaldo. Less than 15 months later, they announced his departure with a perfunctory…

Top 10 central midfielders in football right now – Male

The midfield is the most important part of the pitch. This is where teams build up play and run the game from the engine room. Moreover, the dissipation of fixed…

Saudi Arabian FA teams up with Adidas

Saudi Arabian FA teams up with Adidas

The Saudi Arabian Football Federation (SAFF) has roped in German sportswear giant Adidas as its official kit supplier for the national football teams of Saudi Arabia, starting from 2023. The…

FIFA partners with Yadea

FIFA partners with Yadea

Electric two-wheeler brand Yadea has been roped in by FIFA as an Official Asia-Pacific FIFA World Cup 2022 Regional Supporter. The partnership will see Yadea gain in-stadium advertising along with…

Adidas launches new “Impossible is Nothing” campaign celebrating Lionel Messi’s World Cup career ahead of his final tournament

Adidas releases new "Impossible is Nothing" ad celebrating Lionel Messi’s World Cup career

To celebrate the career of one of the world’s greatest footballers, Lionel Messi, ahead of the FIFA World Cup Qatar 2022, Adidas has unveiled the latest chapter of its Impossible…

Senegal national football team sponsors 2022

Senegal national football team sponsors 2022

This article contains information regarding the organisations enjoying a strong branding presence across the Senegal men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of…

Serbia national football team sponsors 2022

Serbia national football team sponsors 2022

This article contains information regarding the organisations enjoying a strong branding presence across the Serbia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of…

Louis Vuitton brings together Messi and Ronaldo for their latest campaign

Louis Vuitton brings together Messi and Ronaldo for latest campaign

French luxury brand Louis Vuitton has brought together Lionel Messi and Cristiano Ronaldo for its latest advertisement campaign. The campaign, titled "Victory Is a State of Mind", is centred around…

How the 1934 FIFA World Cup has become a blueprint for the 2022 Qatar World Cup

How the 1934 FIFA World Cup has become a blueprint for the 2022 Qatar World Cup

While Italy’s failure to qualify for the men’s FIFA World Cup in two consecutive editions is certainly a blot in the country’s football history and is considered a massive national…

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