Google partners with Iraq and Morocco national football teams ahead of FIFA World Cup 2026
Generative AI chatbot Google Gemini has been announced as the Official Technology Sponsor of the Iraq and Morocco national football teams.
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Argentine Football Association (AFA) teams up with AviaGames
AviaGames, a mobile skill-based gaming company, has been announced as a Regional Sponsor of the Argentina men's national football team.
Morocco men's national football team find new partner in Google Gemini
Google Gemini will serve as the Official AI Sponsor of the Morocco men's national football team for the 2026 FIFA World Cup.
Degree partners with Christian Pulisic for FIFA World Cup 2026 campaign
Antiperspirant brand Degree has announced a partnership with American footballer Christian Pulisic ahead of the 2026 FIFA World Cup.
Inter Miami CF find new partner in IM8
Inter Miami CF have announced a multi-year partnership with Prenetics Global Limited, a health and longevity brand.
BT Group teams up with UEFA Euro 2028
British telecom company BT Group has been announced as the Official Telecommunications Partner of UEFA Euro 2028.
Top 10 Most Marketable Athletes at the FIFA World Cup
Professional footballers in the modern era are not just athletes but multi-millionaires whose earnings goes far beyond their enormous annual salary wages to include brand endorsements, investments, and personal business...
FIFA expands Fanatics partnership
World football–governing body FIFA has announced a long-term expansion of its agreement with collectibles company Fanatics.
Asian Football Confederation partners with EA Sports FC for AFC Asian Cup 2027
The Asian Football Confederation (AFC) has announced EA Sports FC as an Official Licensed Product of the 2027 Asian Cup.
Swiggy Instamart partners with Panini ahead of FIFA World Cup 2026
Swiggy Instamart has teamed up with Panini to launch the "FIFA 365 Adrenalyn XL 2026" trading card collection in India.
LaLiga announces partnership with Duracell
LaLiga has announced a three-year partnership with battery manufacturer Duracell, bringing it on board as its Official Partner of Added Time.
Asian Football Confederation (AFC) announces partnership with Aramco
The Asian Football Confederation (AFC) has announced a partnership with the Saudi energy and chemicals giant Aramco.
Premier League 2025/26: Gameweek 36 Preview and Predictions
Here, we present our previews and predictions for all matches of Gameweek 36 of the 2025/26 Premier League season.
EA and Visa teams up for EA SPORTS franchises
American video game company Electronic Arts (EA) has announced a multi-year partnership with the global digital payments company Visa.
AFC Bournemouth sign record deal with Hummel
AFC Bournemouth have announced signing a record multi-year partnership agreement with Danish sportswear brand Hummel.
Mumbai City FC team up with Lilavati Hospital
Mumbai City FC have announced a partnership with Lilavati Hospital and Research Centre, roping it in as their Official Medical Partner.
Aston Villa FC announce partnership with Sports Illustrated Tickets
Aston Villa FC have announced a partnership with Sports Illustrated Tickets, roping it in as their Official Fan Experience Partner.
FIFA’s sponsorship model: Here's how it differs from club football
Here, we take a look at all the ways in which FIFA’s sponsorship model differs from club football sponsorships.
UCL 2025/26: Semi-finals second leg previews and predictions
Here, we present our previews and predictions for both second-leg encounters of the semi-final stage of the 2025/26 UEFA Champions League.
Premier League 2025/26: Gameweek 35 Preview and Predictions
Here, we present our previews and predictions for all matches of Gameweek 35 of the 2025/26 Premier League season.
Cole Palmer teams up with Coca-Cola for FIFA World Cup 2026
England and Chelsea FC midfielder Cole Palmer has signed a multi-year partnership agreement with The Coca-Cola Company.
Inter Miami CF partner with Shift4
Inter Miami CF have roped in Shift4, a commerce tech company, as an Official Partner and Nu Stadium's Official Payment Processing Partner.
PSG and Bayern Munich served up a footballing spectacle — and we're grateful for it
Paris Saint-Germain and Bayern Munich served up a footballing spectacle last night. And we are grateful for it.
Top players likely to miss FIFA World Cup 2026
Here, we take a look at ten big-name players who, at the time of writing, are likely to miss out on participation at the 2026 FIFA World Cup.
Vitinha named brand ambassador of Vichy Laboratoires
Portuguese footballer Vitinha has been revealed as a global brand ambassador of Vichy Laboratoires, a dermo-cosmetics brand.
Sheffield United FC team up with Adidas for kit partnership
Sheffield United Football Club have announced a multi-year partnership with global sportswear and sports accessories brand Adidas.
US Soccer joins hands with OURA
The United States Soccer Federation (US Soccer) has announced a long-term partnership with smart ring manufacturer OURA.
Return of the other Sky Blues: Coventry City’s Premier League comeback
Here, we look at Coventry City's fall and rise since 2001, their 2025/26 Championship campaign, and what to expect from them next season.
Asian Football Confederation (AFC) announces multi-year partnership with ASPETAR
The Asian Football Confederation (AFC) has announced a multi-year partnership with ASPETAR, an orthopaedic and sports medicine hospital.
Jude Bellingham invests in Birmingham Phoenix
English footballer Jude Bellingham has acquired a minority stake in The Hundred franchise Birmingham Phoenix, acquiring 1.2% equity.
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