English professional football club Arsenal FC have announced a new partnership with TCL. The partnership is aimed at enhancing the club’s fan engagement in the UK, Middle East and Africa. TCL also hopes to gain visibility across newer regions as it joins as Arsenal’s Official Regional Consumer Electronics Partner.
TCL will provide the Arsenal fans with exclusive club content and exciting deals on a product range including TVs, white goods and home appliances. It will also invite its consumers to attend matches at the Emirates Stadium and take part in meet-and-greets with Arsenal players and legends.
Sunny Yang, General Manager TCL Middle East and Africa, said:
“We are thrilled to partner with Arsenal Football Club, one of the most prestigious football clubs in the world. This partnership will allow us to bring our innovative and high-quality products to Arsenal’s passionate and loyal supporter base in the Middle East, Africa and the UK. Our values of progression, positivity and inspiration are aligned to those of Arsenal and we’re excited to work together to engage supporters around the world in their common love for football.“
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Juliet Slot, Arsenal’s Chief Commercial Officer, added:
“We are delighted to welcome TCL to our family of partners. This partnership represents an exciting opportunity for both Arsenal and TCL to engage with our supporters in the Middle East, Africa and the UK. We look forward to working closely with TCL to bring the best viewing experience to our fans in the region.“
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