CFI onboards Maria Sharapova as brand ambassador

Russian tennis icon Maria Sharapova has been revealed as a brand ambassador for online trading platform CFI.

The 38-year-old will become CFI’s Global Brand Ambassador on a multi-year deal, joining seven-time Formula One champion Lewis Hamilton on the CFI roster of ambassadors.

Speaking about her new role, Sharapova said:

“CFI’s focus on innovation, education, and empowering individuals resonated with me. Whether in sport or business, success comes down to being intentional, prepared, and willing to learn. I’ve always believed in the importance of staying curious, adapting to change, and leading with purpose, and those values have continued to guide me beyond the court. I’m proud to be CFI’s Global Brand Ambassador and support the Group’s global mission to inform, inspire, and connect with individuals who are pursuing their own paths to growth.“

Ziad Melhem, CEO of CFI Financial Group, added:

“Maria Sharapova is a symbol of elite performance, long-term vision, and unwavering resilience. Her journey reflects the mindset we champion at CFI, where ambition, preparation, emotional intelligence, and the ability to adapt are all essential traits of smart traders and investors. As we expand globally, her voice will strengthen our mission to make global financial opportunities accessible and empowering. This partnership goes beyond branding; it’s about shared purpose and global impact. We are proud to welcome her to the CFI family.“