This article contains information regarding the organisations enjoying a strong branding presence across Crystal Palace’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
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The Farnham, Surrey-based British online car retailer was announced as the front-of-shirt sponsor for CPFC’s matchday and training shirts in May 2022, with the multi-year deal kicking off with the start of the 2022-23 season. The agreement covers both the senior and youth setups (both men’s and women’s) of the club.
The Cape Town, Western Cape-based Africa-operating financial services company was announced as the official matchday-shirt sleeve sponsor of the club in May 2022, with the deal kicking off with the start of the 2022-23 season.
The Bologna-headquartered Italian sportswear brand returned as CPFC’s kit supplier ahead of the 2022-23 season, having previously served the club in that role between 2014 and 2018.
Palace signed a multi-year deal with cryptocurrency-based fan engagement platform Socios.com, which is powered by Gzira, Malta-based blockchain fintech provider Chiliz, in December 2021 to launch their own Fan Token.
As the Official Fan Token provider of the club, Socios helps Palace offer their fans a chance to obtain Fan Tokens ($CPFC) that will allow them to participate in several club-oriented activities. These Fan Tokens are limited in number and can be bought, sold or won in an augmented reality in-game (“Token Hunt”).
The Bury-headquartered sports retail company also serves CPFC as an Official Partner. The last renewal of the partnership between JD and Crystal Palace was announced in August 2022. The latest agreement is set to run until the end of the 2022-23 season.
The Israeli social trading and multi-asset brokerage company serves as the club’s Official Investment Partner since 2018. Branding rights aside, the deal allows the Palace fans to join the eToro FC community and learn more about cryptoassets and investing, while also being offered competitions to win match tickets and other exclusive prizes.
The last renewal of the partnership between the two parties was announced in August 2021.
The London-based health and life insurance and investment company was announced as Crystal Palace’s Official Health & Life Insurance Partner in September 2020. The deal covers both the men’s and women’s teams of the club, as Vitality works with the club to raise the profile of women’s football.
Operating across Canada, Australia, Ireland and the UK, split payments platform humm has been CPFC’s Official Buy Now Pay Later Partner since August 2021.
University of Roehampton
The University of Roehampton signed a three-year deal with Crystal Palace in August 2018, which sees the club offer work experience opportunities and career-related events to the students at Roehampton, along with strengthened ties between the Palace women’s team and the University of Roehampton Women’s Football programme
The Liverpool-based COVID-19 testing solutions provider was announced as Palace’s Official COVID-19 Testing Partner in August 2021.
The two parties renewed their partnership in August 2022 to also cover the 2022-23 season.
The Vesterbro, Copenhagen-based Danish beer brand is the Official Beer of Crystal Palace, with the brewery holding pouring rights inside Selhurst Park, Palace’s home ground.
Stanley Black & Decker
The global retailer and manufacturer of hand tools and storage products also serves CPFC as one of their Official Partners.
The British energy company has served as the Official Energy Partner and Official Shirt Partner of CPFC Academy to the club since August 2016. The deal sees Utilita serve as the front-of-shirt sponsor on the Eagles’ academy’s matchday kits while also including other fan engagement activations.
The Sidcup-headquartered British sports drink brand signed a two-year deal with Palace in September 2020. The deal sees iPro supply its products to the club’s men’s, women’s and academy teams, with the iPRO Sport Edition serving as the official Preferred Healthy Hydration Drink of the club.
CPFC and iPRO last renewed their partnership in October 2022.
The London-based bespoke tailoring firm has been the Eagles’ Official Bespoke Tailor Partner since 2016, supplying their players, management and staff with bespoke formalwear.
Eleven Sports Media
The Blackpool-based digital advertising agency also serves CPFC as one of their Official Partners.
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The Croydon-based street food market is a long-time Local Partner of Crystal Palace. The partnership sees Boxpark Croydon play host to a variety of events for the club, including award ceremonies, match screenings, and meet-and-greets, along with other fan engagement activities.
Crystal Palace have been partners with the industry-funded BeGambleAware charity since April 2018 in an attempt to raise awareness regarding the negative implications of gambling.
Access Credit Management
The Sheffield, South Yorkshire-based Debt collection agency also serves as a Local Partner to Crystal Palace.
GamStop is a free national self-exclusion scheme for online gambling for people living in Britain. It helps people deal with their gambling addiction by excluding them from all gambling sites operating in the UK for a period of their choosing.
Crystal Palace are the first Premier League club to partner with GamStop. Since March 2021, the two have been working together to raise awareness regarding gambling addiction and how to overcome it, promoting GamStop as a veritable solution.
British football nutrition specialist Soccer Supplement was announced as CPFC’s official Supplements Supplier in October 2021.
Apart from branding rights, the deal entails Soccer Supplement providing Crystal Palace with its products in order to aid their players in improving fitness, performance and recovery.
Flip Out Croydon
The Croydon-based adventure park has served as a Local Partner to CPFC since August 2022. Apart from branding rights, the deal also entails Flip Out Croydon offering exclusive discounts to local Palace fans.