Dustin Hunter Johnson is a 38-year-old professional golf player from South Carolina, USA. The former World No. 1 has won two major championships, namely: the 2016 US Open and the 2020 Masters Tournament.
After a successful 15-year campaign in the PGA Tour, in 2022, Johnson joined the Saudi Arabia-backed LIV Golf series by giving up his PGA Tour membership. Subject to a high-joining incentive and a bigger prize pool, Johnson has been one of the leading characters in the newly-formed series.
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Dustin Johnson’s Sponsors | Brand endorsements
TaylorMade
TaylorMade Golf Company is an American sports equipment manufacturing company that specialises in the manufacturing, production and distribution of golf clubs, balls and apparel to an international market.
Dustin Johnson and TaylorMade’s association dates back to the very beginning of the former’s professional career in 2007. Although Johnson was dropped by TaylorMade from its 2022 Christmas advert following his move to the LIV Golf series, things have improved since then and their relationship remains unchanged.
Hublot
Swiss luxury watchmaker Hublot, which operates a wholly-owned subsidiary of the French luxury conglomerate LVMH, announced its partnership with Johnson back in 2017. Apart from endorsing the brand, Johnson sports Hublot watches specifically designed for him while he’s on the grass.
BodyArmor
BodyArmor is an American sports drink brand owned by Coca-Cola. In April 2016, it roped in Johnson as a brand ambassador, making him the first professional golfer to join the BodyArmor roster.
As per the agreement between the two, apart from serving as a brand ambassador, Johnson is used in advertising, social media and other marketing programmes for the brand.
NetJets
NetJets is an American private jet company that operates the largest private jet fleet in the world. In 2021, it roped in Johnson as a brand ambassador on a long-term deal. As per the deal, Johnson travels to tournaments in his personal NetJets private jet.
Perfect Practice
Perfect Practice is an American golf putting mat maker company that started in 2019. The company manufactures and sells putting mats and various golfing accessories for the modern golfer.
In 2020, the Florida-based company announced its partnership with Johnson, who joined as a brand ambassador. He has since worked with the company in various market campaigns to promote its awareness.
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Dustin Johnson’s Previous Sponsorship / Endorsement Deals
Adidas
Adidas is a German sportswear and footwear corporation and one of the largest sportswear manufacturers in the world. Adidas had been associated with Johnson ever since he turned professional in 2007. However, after 15 years of association with the German company, Johnson decided it was time to part ways.
Although the press release stated it was a mutual decision, as per various media reports, Johnson’s decision probably had more to do with the fact that he was an equity owner and captain of 4Aces GC and wanted to strengthen its brand image by sporting its logo on his game apparel.
RBC
The Royal Bank of Canada (RBC) is a Toronto-headquartered Canadian multinational financial services corporation and the largest bank in Canada by market capitalisation.
In 2018, the RBC and Johnson announced their partnership via a press interview. However, with the RBC being long-term partner of the PGA Tour, upon Johnson’s announcement to leave for LIV Golf in 2022, the Canadian bank released a public statement the next day to announce that its tie-up with the golfer had been mutually terminated following his decision.
Investments
- Ace GC
- The Dustin Johnson Foundation
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